Rascasse Audience Intelligence

Emily Ratajkowski Audience in United States

A data profile of the people who buy, follow and care about Emily Ratajkowski in United States — modelled from more than twelve digital signal sources. Emily Ratajkowski has an estimated audience of 3,343,887 people in United States.

#22among Fashion model in United States#1327among Person in United States#451in Fashion & Accessoires

The average Emily Ratajkowski fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Adriana Lima, Venom (band), Maisie Williams, with strongest over-indexing on Adriana Lima (52.22× the country average).

Demographically, the Emily Ratajkowski audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emily Ratajkowski fan in United States is balanced, around 36.6 years old, with strong Social Media Usage tendencies and a notable affinity for Adriana Lima.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emily Ratajkowski profile in United States.

Audience size
3.3M
in United States
Gender
52.7%♀
47.3% male
Age
36.6
average years
Country rank
#9384
Person in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emily Ratajkowski fans

52.7% are female, 47.3% are male, average age 36.6.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Emily Ratajkowski audience in United States
MetricValue
Female52.7%
Male47.3%
Average age36.6
Estimated audience size3,343,887
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Emily Ratajkowski audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Emily Ratajkowski audience comes from United States.

Worldwide audience distribution share by country for Emily Ratajkowski
CountryShare
United States31.4%
Italy6.3%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emily Ratajkowski audience in United States is strongest.

Fig. 05

Top regions by affinity

Emily Ratajkowski fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.48×
02Massachusetts~80K1.24×
03California~400K1.23×
04Connecticut~40K1.23×
05New Jersey~100K1.22×
06Illinois~100K1.21×
07Washington, District of Columbia~10K1.21×
08Colorado~60K1.19×
09Washington~70K1.16×
10Wisconsin~60K1.16×
11Utah~30K1.14×
12Minnesota~50K1.13×
13Oregon~40K1.12×
14Idaho~20K1.11×
15Pennsylvania~100K1.08×
16Arizona~70K1.08×
17Vermont~6K1.08×
18Alabama~50K1.06×
19Maine~10K1.06×
20Montana~9K1.06×
21Ohio~100K1.04×
22New Hampshire~10K1.04×
23Rhode Island~10K1.04×
24Hawaii~10K1.03×
25Michigan~80K0.99×
26Louisiana~40K0.99×
27Virginia~80K0.98×
28Florida~200K0.97×
29Nebraska~20K0.95×
30North Dakota~6K0.95×
31Indiana~60K0.94×
32Iowa~20K0.93×
33Texas~300K0.92×
34Missouri~50K0.92×
35Nevada~30K0.92×
36Kansas~20K0.90×
37North Carolina~90K0.89×
38Tennessee~60K0.89×
39South Dakota~7K0.88×
40Alaska~6K0.88×
41Maryland~50K0.87×
42New Mexico~10K0.85×
43Georgia~80K0.83×
44Delaware~7K0.83×
45Kentucky~30K0.82×
46South Carolina~40K0.80×
47Oklahoma~30K0.77×
48West Virginia~10K0.77×
49Arkansas~20K0.75×
50Mississippi~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Emily Ratajkowski, United States
0.64×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emily Ratajkowski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emily Ratajkowski audience
#·InterestCategoryAffinity×
01Aasif MandviMovies & TV119.64×
02Quechua (brand)Sports102.41×
03Hajime no IppoLiterature91.37×
04Golden Boy PromotionsLiterature88.73×
05Keeping Up AppearancesMovies & TV87.88×
06Tony ParkerSports66.43×
07The Ring (magazine)Sports65.84×
08Venom (band)Music & Radio64.75×
09Maisie WilliamsMovies & TV63.10×
10Candice SwanepoelFashion & Accessoires57.13×
11Adriana LimaFashion & Accessoires52.22×
12Sara SampaioFashion & Accessoires47.39×
13Cara DelevingneFashion & Accessoires47.09×
14Kate UptonFashion & Accessoires41.17×
15Kit HaringtonMovies & TV29.67×
16Max VerstappenSports24.97×
17Anthony JoshuaSports22.20×
18Elle FanningMovies & TV21.88×
19DepopFashion & Accessoires21.84×
20Cynthia ErivoMovies & TV19.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emily Ratajkowski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emily Ratajkowski audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.60×
Price SensitivityPREMIUM1.58×
CreativityOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emily Ratajkowski audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.00×
Healthy LifestyleBALANCE1.05×
TravellingTHRILL1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emily Ratajkowski have in United States?

Emily Ratajkowski has an estimated audience of 3,343,887 people in United States, concentrated in California and New York.

02

What is the gender split and age of Emily Ratajkowski fans?

52.7% of Emily Ratajkowski fans are female, 47.3% are male, with an average age of 36.6 years.

03

Which brands do Emily Ratajkowski fans like most?

Emily Ratajkowski fans show strongest brand affinity for Adriana Lima (52.22×), Venom (band) (64.75×), and Maisie Williams (63.1×) over the country average.

04

Where do Emily Ratajkowski fans live in United States?

Emily Ratajkowski fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Emily Ratajkowski fans also like?

Beyond Emily Ratajkowski itself, the audience over-indexes on Venom (band) (64.75×), Maisie Williams (63.1×), Hajime no Ippo (91.37×), and The Ring (magazine) (65.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Emily Ratajkowski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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