Rascasse Audience Intelligence

Heidi Klum Audience in United States

A data profile of the people who buy, follow and care about Heidi Klum in United States — modelled from more than twelve digital signal sources. Heidi Klum has an estimated audience of 5,853,265 people in United States.

#5among Fashion model in United States#545among Person in United States#283in Fashion & Accessoires

The average Heidi Klum fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tom Kaulitz, Tokio Hotel, Leni Klum, with strongest over-indexing on Tom Kaulitz (71.7× the country average).

Demographically, the Heidi Klum audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heidi Klum fan in United States is more female, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Tom Kaulitz.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heidi Klum profile in United States.

Audience size
5.9M
in United States
Gender
61.3%♀
38.7% male
Age
44.7
average years
Country rank
#5824
Person in United States
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heidi Klum fans

61.3% are female, 38.7% are male, average age 44.7.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Heidi Klum audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.7
Estimated audience size5,853,265
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Heidi Klum audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4923%
50+36%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Heidi Klum audience comes from United States.

Worldwide audience distribution share by country for Heidi Klum
CountryShare
United States24.8%
Germany20.7%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heidi Klum audience in United States is strongest.

Fig. 05

Top regions by affinity

Heidi Klum fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.13×
02Colorado~90K1.12×
03Indiana~100K1.10×
04Minnesota~80K1.08×
05Idaho~30K1.08×
06Missouri~90K1.07×
07Wisconsin~80K1.07×
08Kentucky~70K1.07×
09Oregon~60K1.07×
10Pennsylvania~200K1.06×
11Illinois~200K1.06×
12Washington~100K1.06×
13Tennessee~100K1.05×
14Oklahoma~60K1.05×
15Iowa~50K1.05×
16Maine~20K1.05×
17Michigan~100K1.04×
18Nebraska~30K1.04×
19Arizona~100K1.03×
20Connecticut~50K1.03×
21New Hampshire~20K1.03×
22Montana~10K1.03×
23North Dakota~10K1.03×
24Ohio~200K1.02×
25New Jersey~100K1.02×
26Massachusetts~100K1.02×
27Kansas~40K1.02×
28West Virginia~20K1.02×
29New York~300K1.00×
30Rhode Island~20K1.00×
31Arkansas~40K0.99×
32New Mexico~30K0.99×
33Florida~300K0.98×
34North Carolina~200K0.98×
35Vermont~9K0.98×
36California~500K0.96×
37South Carolina~70K0.96×
38South Dakota~10K0.96×
39Virginia~100K0.94×
40Alabama~70K0.94×
41Louisiana~60K0.93×
42Nevada~50K0.93×
43Texas~400K0.92×
44Georgia~100K0.92×
45Maryland~80K0.90×
46Delaware~10K0.89×
47Alaska~10K0.89×
48Mississippi~40K0.87×
49Hawaii~20K0.87×
50Washington, District of Columbia~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Heidi Klum, United States
0.81×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heidi Klum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heidi Klum audience
#·InterestCategoryAffinity×
01Tom KaulitzMusic & Radio71.70×
02Tokio HotelMusic & Radio56.55×
03Leni KlumFashion & Accessoires45.55×
04Leighton MeesterMovies & TV17.80×
05Inglourious BasterdsMovies & TV13.16×
06Terry CrewsMovies & TV12.82×
07Jayne MansfieldFashion & Accessoires11.70×
08Chris MartinMusic & Radio11.13×
09Firestone Complete Auto CareCars & Mobility10.40×
10Jerry LewisMovies & TV9.76×
11Elizabeth TaylorMovies & TV9.38×
12Marlon BrandoMovies & TV9.10×
13Music of NigeriaMusic & Radio9.09×
14Lindsay LohanMovies & TV6.34×
15Ana de ArmasMovies & TV6.31×
16DayBusiness & Career3.21×
17Nordstrom rackFashion & Accessoires2.85×
18Macy'sShopping2.46×
19Rock musicMusic & Radio1.87×
20Food and drinkFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heidi Klum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heidi Klum audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.35×
Community OrientationOPEN1.33×
Pet OwnershipJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heidi Klum audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
PatriotismCONSERVATISM0.89×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heidi Klum have in United States?

Heidi Klum has an estimated audience of 5,853,265 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heidi Klum fans?

61.3% of Heidi Klum fans are female, 38.7% are male, with an average age of 44.7 years.

03

Which brands do Heidi Klum fans like most?

Heidi Klum fans show strongest brand affinity for Tom Kaulitz (71.7×), Tokio Hotel (56.55×), and Leni Klum (45.55×) over the country average.

04

Where do Heidi Klum fans live in United States?

Heidi Klum fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Heidi Klum fans also like?

Beyond Heidi Klum itself, the audience over-indexes on Tokio Hotel (56.55×), Leni Klum (45.55×), Leighton Meester (17.8×), and Firestone Complete Auto Care (10.4×) compared to the United States average.

Appendix

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See Heidi Klum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heidi Klum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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