Heidi Klum Audience in United States

Heidi Klum logo

Heidi Klum has an estimated audience of 5,205,296 people in United States. 61.3% are female, 38.7% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Tom Kaulitz, Leni Klum, Tokio Hotel, Leighton Meester, Firestone Complete Auto Care.

The average Heidi Klum fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tom Kaulitz, Leni Klum, Tokio Hotel, with strongest over-indexing on Tom Kaulitz (71.7× the country average). Demographically, the Heidi Klum audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Heidi Klum fans

Demographic split for Heidi Klum audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.7
Estimated audience size5,205,296

Audience persona

The typical Heidi Klum fan in United States is more female, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Tom Kaulitz.

Top regions in United States

Top regions ranked by reach for Heidi Klum in United States
RegionReachAffinity
California561,5670.98×
Texas439,2570.98×
Florida360,6311.02×
New York293,3771.01×
Illinois198,1201.14×
Pennsylvania185,7861.06×
Ohio175,3431.09×
North Carolina159,2531.02×
Michigan151,9031.12×
Georgia148,1570.92×
New Jersey134,3171.01×
Virginia120,9620.95×
Indiana112,3281.18×
Washington111,8221.07×
Arizona111,1911.05×
Tennessee107,6941.03×
Massachusetts102,9621×
Colorado93,7021.14×
Missouri93,5721.12×
Wisconsin84,2661.08×
Maryland78,8800.88×
Minnesota78,4821.05×
South Carolina78,3131×
Kentucky74,1501.14×
Alabama69,5950.96×
Oregon66,1371.11×
Louisiana62,3730.93×
Oklahoma61,3511.06×
Utah53,6981.15×
Connecticut53,2471.02×
Nevada48,0710.95×
Iowa45,9621.07×
Kansas42,7471.04×
Arkansas42,0700.98×
Mississippi36,3300.85×
Idaho27,9561.07×
Nebraska26,4681.01×
New Mexico24,5850.94×
West Virginia23,5100.97×
New Hampshire19,9190.97×
Hawaii19,5330.87×
Maine18,8981.01×
Rhode Island15,7250.95×
Montana14,6021.01×
Washington, District of Columbia11,8780.76×
Delaware11,5050.8×
South Dakota10,8570.9×
North Dakota10,4530.98×
Alaska9,1860.82×
Vermont8,0640.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heidi Klum audience
BrandAffinityCategory
Tom Kaulitz71.7×Music & Radio
Leni Klum45.55×Fashion & Accessoires
Tokio Hotel56.55×Music & Radio
Leighton Meester17.8×Movies & TV
Firestone Complete Auto Care10.4×Cars & Mobility
Jayne Mansfield11.7×Fashion & Accessoires
Ana de Armas6.31×Movies & TV
Terry Crews12.82×Movies & TV
Inglourious Basterds13.16×Movies & TV
Elizabeth Taylor9.38×Movies & TV
Music of Nigeria9.09×Music & Radio
Day3.21×Business & Career
Food and drink1.54×Food & Beverages
Lindsay Lohan6.34×Movies & TV
Macy's2.46×Shopping
Rock music1.87×Music & Radio
Marlon Brando9.1×Movies & TV
Nordstrom rack2.85×Fashion & Accessoires
NBC1.96×Movies & TV
Outdoor recreation1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heidi Klum audience
TraitClusterScore
ExtroversionTHRILL2.9
Luxury OrientationPREMIUM2.88
SustainabilityBALANCE2.31
Risk AppetiteTHRILL1.75
LGBTQ+ IdentityOPEN1.49
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Heidi Klum
CountryShare
United States24.3%
Germany23.4%
United Kingdom5.8%

See Heidi Klum audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Heidi Klum have in United States?

Heidi Klum has an estimated audience of 5,205,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Heidi Klum fans?

61.3% of Heidi Klum fans are female, 38.7% are male, with an average age of 44.7 years.

Which brands do Heidi Klum fans like most?

Heidi Klum fans show strongest brand affinity for Tom Kaulitz (71.7×), Leni Klum (45.55×), and Tokio Hotel (56.55×) over the country average.

Where do Heidi Klum fans live in United States?

Heidi Klum fans in United States are most concentrated in California (reach 561,567), Texas (reach 439,257), and Florida (reach 360,631). These three regions account for the largest share of the active audience.

What other brands do Heidi Klum fans also like?

Beyond Heidi Klum itself, the audience over-indexes on Leni Klum (45.55×), Tokio Hotel (56.55×), Leighton Meester (17.8×), and Firestone Complete Auto Care (10.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heidi Klum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.