Leni Klum Audience in United States

Leni Klum has an estimated audience of 1,027,519 people in United States. 61.1% are female, 38.9% are male, average age 44.6. Top regions: California, New York, Texas. Top brand affinities: Rose Leslie, Natalie Dormer, Elizabeth Debicki, Candice Swanepoel, Elsa Hosk.

The average Leni Klum fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Rose Leslie, Natalie Dormer, Elizabeth Debicki, with strongest over-indexing on Rose Leslie (293.47× the country average). Demographically, the Leni Klum audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Leni Klum fans

Demographic split for Leni Klum audience in United States
MetricValue
Female61.1%
Male38.9%
Average age44.6
Estimated audience size1,027,519

Audience persona

The typical Leni Klum fan in United States is more female, around 44.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Rose Leslie.

Top regions in United States

Top regions ranked by reach for Leni Klum in United States
RegionReachAffinity
California143,8641.27×
New York82,3941.43×
Texas81,7990.93×
Florida63,8740.92×
Illinois41,1511.2×
Pennsylvania38,0121.1×
Ohio31,7111×
New Jersey30,8941.18×
Michigan29,2281.09×
North Carolina28,8800.93×
Washington27,6161.34×
Massachusetts27,3481.35×
Virginia27,3121.09×
Georgia26,6430.84×
Colorado19,6271.21×
Arizona19,1090.91×
Tennessee18,0990.88×
Minnesota17,8161.21×
Maryland17,5991×
Missouri17,3941.05×
Indiana16,8850.9×
Wisconsin16,2331.05×
Oregon14,0481.19×
Connecticut13,6351.32×
South Carolina13,5330.88×
Kentucky11,0680.86×
Alabama10,5730.74×
Louisiana10,3800.78×
Utah10,0711.09×
Nevada9,4430.95×
Oklahoma9,4330.83×
Iowa8,5541.01×
Kansas7,3970.91×
Arkansas6,3630.75×
Nebraska5,3531.04×
Mississippi4,9070.58×
Idaho4,7730.93×
New Hampshire4,7191.17×
Hawaii4,4151×
Maine3,9991.09×
Washington, District of Columbia3,9281.27×
Rhode Island3,7791.16×
New Mexico3,6440.71×
West Virginia3,2830.69×
Montana2,6130.92×
Delaware2,3550.83×
South Dakota2,2390.94×
Vermont1,9861.1×
North Dakota1,8300.87×
Alaska1,6260.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leni Klum audience
BrandAffinityCategory
Rose Leslie293.47×Movies & TV
Natalie Dormer235.56×Movies & TV
Elizabeth Debicki210.32×Movies & TV
Candice Swanepoel231.72×Fashion & Accessoires
Elsa Hosk293.64×Fashion & Accessoires
Phineas and Ferb64.48×Movies & TV
Doutzen Kroes211.18×Fashion & Accessoires
Heidi Klum45.05×Fashion & Accessoires
Victoria Justice56.33×Movies & TV
Emily Ratajkowski53.33×Fashion & Accessoires
Behati Prinsloo99.48×Fashion & Accessoires
Alessandra Ambrosio93.03×Fashion & Accessoires
Barbara Palvin56.61×Fashion & Accessoires
Alexa Bliss50.77×Sports
Alicia Vikander44.63×Movies & TV
Margot Robbie15.85×Movies & TV
Myspace29.23×Internet & Social Media
Karlie Kloss55.43×Fashion & Accessoires
Mila Kunis19.86×Movies & TV
Cara Delevingne32.18×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leni Klum audience
TraitClusterScore
Luxury OrientationPREMIUM2.21
ExtroversionTHRILL2.02
LGBTQ+ IdentityOPEN1.7
SustainabilityBALANCE1.64
Risk AppetiteTHRILL1.5
MindfulnessBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Leni Klum
CountryShare
Germany40.1%
United States15.2%
Italy7.6%

See Leni Klum audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Leni Klum have in United States?

Leni Klum has an estimated audience of 1,027,519 people in United States, concentrated in California and New York.

What is the gender split and age of Leni Klum fans?

61.1% of Leni Klum fans are female, 38.9% are male, with an average age of 44.6 years.

Which brands do Leni Klum fans like most?

Leni Klum fans show strongest brand affinity for Rose Leslie (293.47×), Natalie Dormer (235.56×), and Elizabeth Debicki (210.32×) over the country average.

Where do Leni Klum fans live in United States?

Leni Klum fans in United States are most concentrated in California (reach 143,864), New York (reach 82,394), and Texas (reach 81,799). These three regions account for the largest share of the active audience.

What other brands do Leni Klum fans also like?

Beyond Leni Klum itself, the audience over-indexes on Natalie Dormer (235.56×), Elizabeth Debicki (210.32×), Candice Swanepoel (231.72×), and Elsa Hosk (293.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leni Klum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.