Rascasse Audience Intelligence

Leni Klum Audience in United States

A data profile of the people who buy, follow and care about Leni Klum in United States — modelled from more than twelve digital signal sources. Leni Klum has an estimated audience of 991,538 people in United States.

#108among Fashion model in United States#5318among Person in United States#976in Fashion & Accessoires

The average Leni Klum fan in United States is 35.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rose Leslie, Candice Swanepoel, Elizabeth Debicki, with strongest over-indexing on Rose Leslie (637.13× the country average).

Demographically, the Leni Klum audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leni Klum fan in United States is balanced, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Rose Leslie.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leni Klum profile in United States.

Audience size
992K
in United States
Gender
51.0%♀
49.0% male
Age
35.7
average years
Country rank
#23806
Person in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leni Klum fans

51.0% are female, 49.0% are male, average age 35.7.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Leni Klum audience in United States
MetricValue
Female51.0%
Male49.0%
Average age35.7
Estimated audience size991,538
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Leni Klum audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3917%
40-4917%
50+16%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Leni Klum audience comes from United States.

Worldwide audience distribution share by country for Leni Klum
CountryShare
Germany39.1%
United States15.3%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leni Klum audience in United States is strongest.

Fig. 05

Top regions by affinity

Leni Klum fans by region: top regions in United States
#RegionReachAffinity×
01New York~70K1.38×
02Massachusetts~20K1.26×
03Connecticut~10K1.24×
04California~100K1.21×
05Washington~20K1.21×
06Washington, District of Columbia~3K1.21×
07New Jersey~30K1.18×
08Minnesota~20K1.17×
09Rhode Island~3K1.17×
10Illinois~40K1.14×
11New Hampshire~4K1.12×
12Oregon~10K1.11×
13Pennsylvania~30K1.10×
14Colorado~20K1.09×
15Vermont~2K1.06×
16Michigan~30K1.05×
17Maine~3K1.05×
18Maryland~20K1.04×
19Virginia~20K1.03×
20Iowa~8K1.02×
21Hawaii~4K1.02×
22Ohio~30K1.00×
23Wisconsin~10K1.00×
24Utah~8K1.00×
25South Dakota~2K1.00×
26Missouri~10K0.99×
27Nebraska~5K0.97×
28Montana~2K0.97×
29Florida~60K0.96×
30North Carolina~30K0.95×
31Nevada~8K0.95×
32North Dakota~2K0.95×
33Texas~70K0.94×
34Idaho~4K0.94×
35Indiana~20K0.93×
36Kentucky~10K0.92×
37Delaware~2K0.92×
38Alaska~2K0.92×
39Arizona~20K0.91×
40Tennessee~20K0.91×
41Oklahoma~9K0.90×
42Kansas~7K0.90×
43Louisiana~10K0.89×
44South Carolina~10K0.88×
45Georgia~20K0.86×
46West Virginia~4K0.85×
47New Mexico~4K0.84×
48Arkansas~6K0.83×
49Alabama~10K0.82×
50Mississippi~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Leni Klum, United States
0.76×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leni Klum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leni Klum audience
#·InterestCategoryAffinity×
01Rose LeslieMovies & TV637.13×
02Elsa HoskFashion & Accessoires366.17×
03Candice SwanepoelFashion & Accessoires306.73×
04Elizabeth DebickiMovies & TV208.77×
05Doutzen KroesFashion & Accessoires165.71×
06Behati PrinslooFashion & Accessoires141.11×
07Alessandra AmbrosioFashion & Accessoires100.89×
08Victoria JusticeMovies & TV86.05×
09Karlie KlossFashion & Accessoires67.34×
10Barbara PalvinFashion & Accessoires62.17×
11Tokio HotelMusic & Radio57.27×
12Heidi KlumFashion & Accessoires45.55×
13Natalie DormerMovies & TV37.09×
14Emily RatajkowskiFashion & Accessoires35.88×
15MyspaceInternet & Social Media34.14×
16Cara DelevingneFashion & Accessoires32.99×
17Mila KunisMovies & TV32.45×
18Alexa BlissSports25.35×
19Phineas and FerbMovies & TV18.92×
20Mark RuffaloMovies & TV15.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leni Klum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leni Klum audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.73×
IndulgenceJOY1.38×
MindfulnessBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leni Klum audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.84×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leni Klum have in United States?

Leni Klum has an estimated audience of 991,538 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Leni Klum fans?

51.0% of Leni Klum fans are female, 49.0% are male, with an average age of 35.7 years.

03

Which brands do Leni Klum fans like most?

Leni Klum fans show strongest brand affinity for Rose Leslie (637.13×), Candice Swanepoel (306.73×), and Elizabeth Debicki (208.77×) over the country average.

04

Where do Leni Klum fans live in United States?

Leni Klum fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Leni Klum fans also like?

Beyond Leni Klum itself, the audience over-indexes on Candice Swanepoel (306.73×), Elizabeth Debicki (208.77×), Elsa Hosk (366.17×), and Victoria Justice (86.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Leni Klum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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