Rascasse Audience Intelligence

Karlie Kloss Audience in United States

A data profile of the people who buy, follow and care about Karlie Kloss in United States — modelled from more than twelve digital signal sources. Karlie Kloss has an estimated audience of 655,492 people in United States.

#136among Fashion model in United States#7327among Person in United States#1172in Fashion & Accessoires

The average Karlie Kloss fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Dakota Fanning, Natalie Dormer, Rose Leslie, with strongest over-indexing on Dakota Fanning (55.2× the country average).

Demographically, the Karlie Kloss audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Social Media Usage, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Karlie Kloss fan in United States is more female, around 36.8 years old, with strong Social Media Usage tendencies and a notable affinity for Dakota Fanning.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karlie Kloss profile in United States.

Audience size
655K
in United States
Gender
62.4%♀
37.6% male
Age
36.8
average years
Country rank
#31096
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karlie Kloss fans

62.4% are female, 37.6% are male, average age 36.8.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Karlie Kloss audience in United States
MetricValue
Female62.4%
Male37.6%
Average age36.8
Estimated audience size655,492
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Karlie Kloss audience in United States
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4925%
50+10%
Fig. 04

Worldwide distribution

33.4%

of the worldwide Karlie Kloss audience comes from United States.

Worldwide audience distribution share by country for Karlie Kloss
CountryShare
United States33.4%
United Kingdom5.8%
Spain5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karlie Kloss audience in United States is strongest.

Fig. 05

Top regions by affinity

Karlie Kloss fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.87×
02New York~70K1.85×
03Missouri~20K1.82×
04Massachusetts~20K1.53×
05California~100K1.40×
06Colorado~20K1.36×
07Connecticut~10K1.35×
08New Jersey~20K1.27×
09Washington~20K1.27×
10Vermont~2K1.23×
11Nevada~9K1.22×
12Rhode Island~3K1.20×
13Oregon~10K1.17×
14Maine~3K1.15×
15Illinois~30K1.14×
16New Hampshire~3K1.14×
17Minnesota~10K1.07×
18Virginia~20K1.05×
19Pennsylvania~30K1.04×
20Maryland~10K1.04×
21Alabama~10K1.03×
22Utah~7K1.02×
23Hawaii~3K0.98×
24Montana~2K0.98×
25Florida~50K0.93×
26Idaho~3K0.92×
27Texas~60K0.91×
28Kansas~5K0.90×
29Delaware~2K0.90×
30North Carolina~20K0.89×
31Michigan~20K0.89×
32Wisconsin~10K0.88×
33Georgia~20K0.85×
34Arizona~10K0.85×
35Nebraska~3K0.85×
36Tennessee~10K0.84×
37Ohio~20K0.83×
38Alaska~1K0.83×
39Iowa~5K0.81×
40Kentucky~7K0.80×
41Oklahoma~6K0.79×
42Indiana~10K0.78×
43South Carolina~8K0.78×
44South Dakota~1K0.77×
45North Dakota~1K0.77×
46New Mexico~3K0.76×
47Louisiana~7K0.75×
48Arkansas~4K0.75×
49West Virginia~2K0.71×
50Mississippi~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Karlie Kloss, United States
0.64×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karlie Kloss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karlie Kloss audience
#·InterestCategoryAffinity×
01Hajime no IppoLiterature123.91×
02MVMT WatchesFashion & Accessoires114.39×
03Rose LeslieMovies & TV113.72×
04Natalie DormerMovies & TV96.58×
05The Ring (magazine)Sports94.72×
06Tony ParkerSports82.26×
07Sara SampaioFashion & Accessoires76.25×
08Elizabeth DebickiMovies & TV70.67×
09Leni KlumFashion & Accessoires67.34×
10Candice SwanepoelFashion & Accessoires63.46×
11Kate UptonFashion & Accessoires63.24×
12Alicia VikanderMovies & TV60.18×
13Maisie WilliamsMovies & TV59.74×
14Venom (band)Music & Radio59.08×
15Cara DelevingneFashion & Accessoires56.51×
16Dakota FanningMovies & TV55.20×
17Adriana LimaFashion & Accessoires49.32×
18Kit HaringtonMovies & TV49.01×
19RayeMusic & Radio48.54×
20Emily RatajkowskiFashion & Accessoires41.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karlie Kloss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karlie Kloss audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.85×
Luxury OrientationPREMIUM1.80×
Early Adopter MentalityPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karlie Kloss audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.93×
Convenience OrientationPREMIUM0.95×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karlie Kloss have in United States?

Karlie Kloss has an estimated audience of 655,492 people in United States, concentrated in California and New York.

02

What is the gender split and age of Karlie Kloss fans?

62.4% of Karlie Kloss fans are female, 37.6% are male, with an average age of 36.8 years.

03

Which brands do Karlie Kloss fans like most?

Karlie Kloss fans show strongest brand affinity for Dakota Fanning (55.2×), Natalie Dormer (96.58×), and Rose Leslie (113.72×) over the country average.

04

Where do Karlie Kloss fans live in United States?

Karlie Kloss fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Karlie Kloss fans also like?

Beyond Karlie Kloss itself, the audience over-indexes on Natalie Dormer (96.58×), Rose Leslie (113.72×), Venom (band) (59.08×), and The Ring (magazine) (94.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Karlie Kloss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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