Karlie Kloss Audience in United States

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Karlie Kloss has an estimated audience of 722,171 people in United States. 62.4% are female, 37.6% are male, average age 36.8. Top regions: California, New York, Texas. Top brand affinities: Dakota Fanning, Rose Leslie, Natalie Dormer, Venom (band), Kate Upton.

The average Karlie Kloss fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dakota Fanning, Rose Leslie, Natalie Dormer, with strongest over-indexing on Dakota Fanning (55.2× the country average). Demographically, the Karlie Kloss audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Karlie Kloss fans

Demographic split for Karlie Kloss audience in United States
MetricValue
Female62.4%
Male37.6%
Average age36.8
Estimated audience size722,171

Audience persona

The typical Karlie Kloss fan in United States is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Dakota Fanning.

Top regions in United States

Top regions ranked by reach for Karlie Kloss in United States
RegionReachAffinity
California111,8941.41×
New York73,1291.81×
Texas57,2780.92×
Florida44,9840.92×
Illinois28,7601.2×
Pennsylvania24,9691.03×
Missouri23,4732.02×
New Jersey22,7131.24×
Massachusetts20,9291.47×
North Carolina19,6980.91×
Washington19,0391.31×
Georgia18,6850.84×
Virginia18,5101.05×
Ohio18,3330.82×
Michigan16,4590.87×
Colorado16,0651.41×
Arizona12,4500.84×
Maryland12,2620.99×
Tennessee11,9920.83×
Minnesota10,8841.05×
Alabama10,2991.02×
Indiana10,0740.76×
Nevada9,7331.39×
Oregon9,6951.17×
Connecticut9,5341.32×
Wisconsin9,2720.85×
South Carolina8,2600.76×
Kentucky7,0520.78×
Louisiana6,9880.75×
Utah6,6741.03×
Oklahoma6,0270.75×
Kansas5,0500.89×
Iowa4,6800.79×
Washington, District of Columbia4,1621.92×
Arkansas4,1480.7×
Idaho3,2450.9×
Mississippi3,2140.54×
New Hampshire3,0281.06×
Hawaii2,9500.95×
Maine2,8981.12×
Nebraska2,7550.76×
Rhode Island2,6211.14×
New Mexico2,4190.67×
West Virginia1,9420.58×
Montana1,8900.94×
Vermont1,6061.27×
Delaware1,5410.77×
Alaska1,0490.68×
South Dakota1,0400.62×
North Dakota8120.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karlie Kloss audience
BrandAffinityCategory
Dakota Fanning55.2×Movies & TV
Rose Leslie113.72×Movies & TV
Natalie Dormer96.58×Movies & TV
Venom (band)59.08×Music & Radio
Kate Upton63.24×Fashion & Accessoires
Adriana Lima49.32×Fashion & Accessoires
The Ring (magazine)94.72×Sports
Hajime no Ippo123.91×Literature
Elizabeth Debicki70.67×Movies & TV
Maisie Williams59.74×Movies & TV
Sara Sampaio76.25×Fashion & Accessoires
Kit Harington49.01×Movies & TV
Cara Delevingne56.51×Fashion & Accessoires
Adriana Lima41.75×Fashion & Accessoires
Tony Parker82.26×Sports
Alicia Vikander60.18×Movies & TV
Emily Ratajkowski41.9×Fashion & Accessoires
Canal+66.06×Movies & TV
Leni Klum67.34×Fashion & Accessoires
MVMT Watches114.39×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karlie Kloss audience
TraitClusterScore
Design AffinityPREMIUM2.42
SustainabilityBALANCE2.14
Social Media UsageJOY1.71
CreativityOPEN1.42
Healthy LifestyleBALANCE1.37
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Karlie Kloss
CountryShare
United States34.6%
United Kingdom5.9%
Spain5.2%

See Karlie Kloss audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Karlie Kloss have in United States?

Karlie Kloss has an estimated audience of 722,171 people in United States, concentrated in California and New York.

What is the gender split and age of Karlie Kloss fans?

62.4% of Karlie Kloss fans are female, 37.6% are male, with an average age of 36.8 years.

Which brands do Karlie Kloss fans like most?

Karlie Kloss fans show strongest brand affinity for Dakota Fanning (55.2×), Rose Leslie (113.72×), and Natalie Dormer (96.58×) over the country average.

Where do Karlie Kloss fans live in United States?

Karlie Kloss fans in United States are most concentrated in California (reach 111,894), New York (reach 73,129), and Texas (reach 57,278). These three regions account for the largest share of the active audience.

What other brands do Karlie Kloss fans also like?

Beyond Karlie Kloss itself, the audience over-indexes on Rose Leslie (113.72×), Natalie Dormer (96.58×), Venom (band) (59.08×), and Kate Upton (63.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karlie Kloss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.