Rascasse Audience Intelligence

Raye Audience in United States

A data profile of the people who buy, follow and care about Raye in United States — modelled from more than twelve digital signal sources. Raye has an estimated audience of 2,143,255 people in United States.

#24among R&B in United States#2413among Person in United States#1491in Music & Radio

The average Raye fan in United States is 27.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Stormzy, Zinedine Zidane, Bikram Yoga, with strongest over-indexing on Stormzy (283.06× the country average).

Demographically, the Raye audience skews balanced with an average age of 27.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raye fan in United States is balanced, around 27.5 years old, with strong Patriotism tendencies and a notable affinity for Stormzy.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raye profile in United States.

Audience size
2.1M
in United States
Gender
46.6%♀
53.4% male
Age
27.5
average years
Country rank
#13507
Person in United States
Fig. 01

Search interest · 12-month trend

+487%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raye fans

46.6% are female, 53.4% are male, average age 27.5.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for Raye audience in United States
MetricValue
Female46.6%
Male53.4%
Average age27.5
Estimated audience size2,143,255
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Raye audience in United States
Age bracketShare%
16-1953%
20-2924%
30-3911%
40-498%
50+4%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Raye audience comes from United States.

Worldwide audience distribution share by country for Raye
CountryShare
United States26.0%
United Kingdom17.2%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raye audience in United States is strongest.

Fig. 05

Top regions by affinity

Raye fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.91×
02New York~100K1.57×
03Massachusetts~50K1.51×
04Maryland~40K1.44×
05Connecticut~20K1.37×
06New Jersey~50K1.36×
07Rhode Island~6K1.31×
08California~200K1.28×
09Illinois~60K1.25×
10Louisiana~20K1.24×
11Virginia~50K1.22×
12Washington~40K1.19×
13Georgia~60K1.16×
14Ohio~50K1.15×
15Minnesota~30K1.15×
16Pennsylvania~60K1.14×
17Delaware~5K1.13×
18Colorado~30K1.07×
19Oregon~20K1.05×
20Vermont~3K1.05×
21Maine~6K1.04×
22North Carolina~50K1.03×
23Florida~100K1.01×
24New Hampshire~6K0.99×
25Texas~100K0.98×
26Tennessee~30K0.97×
27Missouri~20K0.97×
28Hawaii~6K0.96×
29Michigan~40K0.94×
30Wisconsin~20K0.93×
31Nevada~10K0.90×
32South Carolina~20K0.88×
33Indiana~20K0.87×
34Arizona~30K0.86×
35Kansas~10K0.86×
36Kentucky~20K0.82×
37New Mexico~6K0.82×
38Nebraska~6K0.82×
39Mississippi~10K0.79×
40Arkansas~10K0.78×
41Iowa~10K0.78×
42Utah~10K0.77×
43Alabama~20K0.76×
44Oklahoma~10K0.76×
45Montana~3K0.73×
46Alaska~2K0.73×
47North Dakota~2K0.72×
48Idaho~5K0.68×
49West Virginia~5K0.68×
50South Dakota~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Raye, United States
0.65×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raye audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio283.06×
02Paddy PowerGames61.07×
03Zinedine ZidaneSports55.00×
04Karlie KlossFashion & Accessoires48.54×
05B&QShopping32.80×
06Emily RatajkowskiFashion & Accessoires31.61×
07Bikram YogaHealth27.12×
08International Olympic CommitteeSports26.68×
09Kit HaringtonMovies & TV22.62×
10United States national football teamSports22.11×
11Yin yogaSports21.92×
12Khabib NurmagomedovSports21.88×
13Online gamblingGames21.10×
14Call of Duty: Modern Warfare 2Games19.83×
15Anthony JoshuaSports18.58×
16Kundalini yogaHealth16.86×
17Jeremy RennerMovies & TV15.55×
18Teyana TaylorMovies & TV10.32×
19Rick and MortyMovies & TV10.29×
20Google DriveTechnology & Electronics4.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raye audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.39×
Risk AppetiteTHRILL1.73×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raye audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.53×
Career OrientationPOWER0.74×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raye have in United States?

Raye has an estimated audience of 2,143,255 people in United States, concentrated in California and New York.

02

What is the gender split and age of Raye fans?

46.6% of Raye fans are female, 53.4% are male, with an average age of 27.5 years.

03

Which brands do Raye fans like most?

Raye fans show strongest brand affinity for Stormzy (283.06×), Zinedine Zidane (55×), and Bikram Yoga (27.12×) over the country average.

04

Where do Raye fans live in United States?

Raye fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Raye fans also like?

Beyond Raye itself, the audience over-indexes on Zinedine Zidane (55×), Bikram Yoga (27.12×), Emily Ratajkowski (31.61×), and Yin yoga (21.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See Raye audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Raye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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