Raye Audience in United States
Raye has an estimated audience of 1,499,215 people in United States. 40.8% are female, 59.2% are male, average age 28.0. Top regions: California, New York, Texas. Top brand affinities: Hebe, Home construction, Progressive rock, UK garage, Guy Fieri.
The average Raye fan in United States is 28.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hebe, Home construction, Progressive rock, with strongest over-indexing on Hebe (22.96× the country average). Demographically, the Raye audience skews more male with an average age of 28.0, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Raye fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 28.0 |
| Estimated audience size | 1,499,215 |
Audience persona
The typical Raye fan in United States is more male, around 28.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 231,351 | 1.4× |
| New York | 144,880 | 1.73× |
| Texas | 128,808 | 1× |
| Florida | 109,024 | 1.07× |
| Illinois | 71,133 | 1.42× |
| Pennsylvania | 61,642 | 1.22× |
| New Jersey | 57,725 | 1.51× |
| Georgia | 54,389 | 1.18× |
| Ohio | 48,554 | 1.05× |
| North Carolina | 47,326 | 1.05× |
| Virginia | 46,853 | 1.28× |
| Massachusetts | 44,504 | 1.51× |
| Michigan | 39,158 | 1× |
| Maryland | 38,531 | 1.49× |
| Washington | 35,806 | 1.19× |
| Tennessee | 28,315 | 0.94× |
| Colorado | 25,824 | 1.09× |
| Missouri | 25,032 | 1.04× |
| Minnesota | 24,861 | 1.16× |
| Indiana | 24,794 | 0.91× |
| Wisconsin | 22,605 | 1× |
| Connecticut | 21,441 | 1.43× |
| Arizona | 21,047 | 0.69× |
| Oregon | 19,684 | 1.15× |
| South Carolina | 19,374 | 0.86× |
| Louisiana | 18,872 | 0.98× |
| Kentucky | 15,742 | 0.84× |
| Nevada | 14,691 | 1.01× |
| Oklahoma | 13,528 | 0.81× |
| Alabama | 11,999 | 0.57× |
| Kansas | 10,432 | 0.88× |
| Iowa | 9,778 | 0.79× |
| Mississippi | 9,500 | 0.77× |
| Arkansas | 9,237 | 0.75× |
| Utah | 9,023 | 0.67× |
| Washington, District of Columbia | 8,041 | 1.78× |
| New Mexico | 6,615 | 0.88× |
| Nebraska | 5,989 | 0.8× |
| Rhode Island | 5,879 | 1.23× |
| New Hampshire | 5,815 | 0.98× |
| Hawaii | 5,748 | 0.89× |
| Maine | 5,014 | 0.93× |
| Delaware | 4,847 | 1.17× |
| Idaho | 4,413 | 0.59× |
| West Virginia | 4,204 | 0.6× |
| Montana | 2,791 | 0.67× |
| Vermont | 2,770 | 1.05× |
| South Dakota | 1,805 | 0.52× |
| North Dakota | 1,637 | 0.53× |
| Alaska | 1,512 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 22.96× | Home & Garden |
| Home construction | 5.04× | Home & Garden |
| Progressive rock | 7.31× | Music & Radio |
| UK garage | 16.25× | Music & Radio |
| Guy Fieri | 11.02× | Movies & TV |
| Product design | 5.53× | Business & Career |
| Mackenzie Foy | 20× | Fashion & Accessoires |
| Natural rubber | 5.04× | Cars & Mobility |
| Japanese domestic market | 9.9× | Politics & Society |
| Isometric exercise | 17.35× | Sports |
| Pro-Ject | 7.5× | Music & Radio |
| Bank account | 3.75× | Business & Career |
| Dog breed | 1.69× | Pets & Animals |
| Stamp collecting | 6.6× | Home & Garden |
| Combat sport | 2.18× | Sports |
| Urban Outfitters | 2.4× | Shopping |
| Christmas Gifts | 6.5× | Kids & Family |
| Joshua Jackson | 5.49× | Movies & TV |
| Building envelope | 11.7× | Home & Garden |
| Ridgewood, New Jersey | 17.27× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.26 |
| Patriotism | CONSERVATISM | 1.73 |
| Sports Activity | POWER | 1.69 |
| Risk Appetite | THRILL | 1.65 |
| Sustainability | BALANCE | 1.62 |
| Luxury Orientation | PREMIUM | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 19.5% |
| Germany | 8.9% |
See Raye audiences in other countries
More R&B audiences in United States
- Rihanna (13,085,119)
- Beyoncé (11,663,901)
- Rhianna (singer) (11,322,235)
- Jennifer Lopez (9,941,566)
- Madison Beer (9,601,709)
Frequently asked questions
How many fans does Raye have in United States?
Raye has an estimated audience of 1,499,215 people in United States, concentrated in California and New York.
What is the gender split and age of Raye fans?
40.8% of Raye fans are female, 59.2% are male, with an average age of 28.0 years.
Which brands do Raye fans like most?
Raye fans show strongest brand affinity for Hebe (22.96×), Home construction (5.04×), and Progressive rock (7.31×) over the country average.
Where do Raye fans live in United States?
Raye fans in United States are most concentrated in California (reach 231,351), New York (reach 144,880), and Texas (reach 128,808). These three regions account for the largest share of the active audience.
What other brands do Raye fans also like?
Beyond Raye itself, the audience over-indexes on Home construction (5.04×), Progressive rock (7.31×), UK garage (16.25×), and Guy Fieri (11.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Raye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.