Raye Audience in Germany
Raye has an estimated audience of 602,266 people in Germany. 38.4% are female, 61.6% are male, average age 28.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: JACK & JONES, Haftbefehl, Drop shipping, Alle Farben, Benny Blanco.
The average Raye fan in Germany is 28.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include JACK & JONES, Haftbefehl, Drop shipping, with strongest over-indexing on JACK & JONES (35.61× the country average). Demographically, the Raye audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Raye fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 28.6 |
| Estimated audience size | 602,266 |
Audience persona
The typical Raye fan in Germany is more male, around 28.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,109 | 1.15× |
| Bayern | 98,020 | 1.01× |
| Baden-Württemberg | 97,453 | 1.19× |
| Hessen | 54,303 | 1.18× |
| Niedersachsen | 53,013 | 0.91× |
| Berlin | 48,957 | 1.82× |
| Rheinland-Pfalz | 30,006 | 0.99× |
| Sachsen | 24,556 | 0.83× |
| Schleswig-Holstein | 21,090 | 0.98× |
| Hamburg | 20,166 | 1.48× |
| Brandenburg | 14,369 | 0.77× |
| Thüringen | 9,550 | 0.62× |
| Sachsen-Anhalt | 9,082 | 0.58× |
| Mecklenburg-Vorpommern | 7,723 | 0.67× |
| Bremen | 5,580 | 1.08× |
| Saarland | 5,446 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 35.61× | Fashion & Accessoires |
| Haftbefehl | 6.78× | Music & Radio |
| Drop shipping | 4.04× | Shopping |
| Alle Farben | 26.9× | Music & Radio |
| Benny Blanco | 11.85× | Music & Radio |
| Zac Efron | 8.08× | Movies & TV |
| Jax Jones | 46.74× | Music & Radio |
| Amsterdam Dance Event | 13.45× | Music & Radio |
| Lotte | 13.36× | Music & Radio |
| Liam Neeson | 5.44× | Movies & TV |
| Aaliyah | 13.62× | Music & Radio |
| FIFA World Cup | 1.9× | Sports |
| Lieferando.de | 2.07× | Food & Beverages |
| TikTok | 1.55× | Internet & Social Media |
| House music | 2.38× | Music & Radio |
| Sex and the City | 2.93× | Movies & TV |
| Bundesliga | 1.56× | Sports |
| Meghan Trainor | 11.9× | Music & Radio |
| Livemusic | 2.56× | Music & Radio |
| UEFA Champions League | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.63 |
| Sports Activity | POWER | 1.38 |
| Price Sensitivity | PREMIUM | 1.35 |
| Sustainability | BALANCE | 1.31 |
| Creativity | OPEN | 1.23 |
| Urban Lifestyle | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| United Kingdom | 19.5% |
| Germany | 8.9% |
See Raye audiences in other countries
More R&B audiences in Germany
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- Rhianna (singer) (1,893,955)
Frequently asked questions
How many fans does Raye have in Germany?
Raye has an estimated audience of 602,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Raye fans?
38.4% of Raye fans are female, 61.6% are male, with an average age of 28.6 years.
Which brands do Raye fans like most?
Raye fans show strongest brand affinity for JACK & JONES (35.61×), Haftbefehl (6.78×), and Drop shipping (4.04×) over the country average.
Where do Raye fans live in Germany?
Raye fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,109), Bayern (reach 98,020), and Baden-Württemberg (reach 97,453). These three regions account for the largest share of the active audience.
What other brands do Raye fans also like?
Beyond Raye itself, the audience over-indexes on Haftbefehl (6.78×), Drop shipping (4.04×), Alle Farben (26.9×), and Benny Blanco (11.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.