Raye Audience in Germany
A data profile of the people who buy, follow and care about Raye in Germany — modelled from more than twelve digital signal sources. Raye has an estimated audience of 704,478 people in Germany.
The average Raye fan in Germany is 27.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jax Jones, Avaion, Alle Farben, with strongest over-indexing on Jax Jones (134.51× the country average).
Demographically, the Raye audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Raye fan in Germany is more male, around 27.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jax Jones.
At a glance
The key figures that characterise the Raye profile in Germany.
Search interest · 12-month trend
Demographics of Raye fans
44.3% are female, 55.7% are male, average age 27.6.
Gender split
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 27.6 |
| Estimated audience size | 704,478 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 5% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide Raye audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.0% |
| United Kingdom | 17.2% |
| Germany | 8.5% |
Geography
Where the Raye audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.61× | |
| 02 | Hamburg | ~20K | 1.41× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.19× | |
| 04 | Baden-Württemberg | ~90K | 1.07× | |
| 05 | Bremen | ~6K | 1.06× | |
| 06 | Hessen | ~50K | 1.03× | |
| 07 | Schleswig-Holstein | ~20K | 1.01× | |
| 08 | Bayern | ~100K | 1.00× | |
| 09 | Niedersachsen | ~60K | 0.96× | |
| 10 | Rheinland-Pfalz | ~30K | 0.95× | |
| 11 | Sachsen | ~30K | 0.92× | |
| 12 | Brandenburg | ~20K | 0.84× | |
| 13 | Saarland | ~6K | 0.81× | |
| 14 | Mecklenburg-Vorpommern | ~9K | 0.78× | |
| 15 | Thüringen | ~10K | 0.75× | |
| 16 | Sachsen-Anhalt | ~10K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Raye audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jax Jones | Music & Radio | 134.51× | ||
| 02 | Rock Werchter | Music & Radio | 51.27× | ||
| 03 | Deadmau5 | Music & Radio | 39.69× | ||
| 04 | Alle Farben | Music & Radio | 35.00× | ||
| 05 | Stormzy | Music & Radio | 34.72× | ||
| 06 | Avaion | Music & Radio | 28.01× | ||
| 07 | Gigi D'Agostino | Music & Radio | 18.45× | ||
| 08 | Benny Blanco | Music & Radio | 17.21× | ||
| 09 | Amsterdam Dance Event | Music & Radio | 16.53× | ||
| 10 | Lotte | Music & Radio | 16.32× | ||
| 11 | Tyler, The Creator | Music & Radio | 13.80× | ||
| 12 | Avicii | Music & Radio | 9.29× | ||
| 13 | Playlist | Music & Radio | 7.78× | ||
| 14 | Nina Chuba | Music & Radio | 6.00× | ||
| 15 | Haftbefehl | Music & Radio | 5.49× | ||
| 16 | Megan Fox | Movies & TV | 4.95× | ||
| 17 | Rugby union | Sports | 4.63× | ||
| 18 | PurpleDiscoMachine | Music & Radio | 4.35× | ||
| 19 | Drop shipping | Shopping | 2.39× | ||
| 20 | TikTok | Internet & Social Media | 1.52× |
Personality of the Raye audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Career Orientation | POWER | 1.35× | |
| Patriotism | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| DIY Mentality | THRILL | 0.73× | |
| Indulgence | JOY | 0.81× |
Frequently asked questions
How many fans does Raye have in Germany?
Raye has an estimated audience of 704,478 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Raye fans?
44.3% of Raye fans are female, 55.7% are male, with an average age of 27.6 years.
Which brands do Raye fans like most?
Raye fans show strongest brand affinity for Jax Jones (134.51×), Avaion (28.01×), and Alle Farben (35×) over the country average.
Where do Raye fans live in Germany?
Raye fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Raye fans also like?
Beyond Raye itself, the audience over-indexes on Avaion (28.01×), Alle Farben (35×), Benny Blanco (17.21×), and Amsterdam Dance Event (16.53×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Raye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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