Rascasse Audience Intelligence

Playlist Audience in Germany

A data profile of the people who buy, follow and care about Playlist in Germany — modelled from more than twelve digital signal sources. Playlist has an estimated audience of 1,043,395 people in Germany.

#4among Record label in Germany#3064among Topic in Germany#615in Music & Radio

The average Playlist fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ford Models, Paris Texas, Tyler, The Creator, with strongest over-indexing on Ford Models (1017.59× the country average).

Demographically, the Playlist audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Playlist fan in Germany is balanced, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for Ford Models.

Category: Music & Radio · Type: Topic · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Playlist profile in Germany.

Audience size
1M
in Germany
Gender
45.3%♀
54.7% male
Age
37.8
average years
Country rank
#6276
Topic in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Playlist fans

45.3% are female, 54.7% are male, average age 37.8.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Playlist audience in Germany
MetricValue
Female45.3%
Male54.7%
Average age37.8
Estimated audience size1,043,395
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Playlist audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Playlist audience comes from Germany.

Worldwide audience distribution share by country for Playlist
CountryShare
United States17.7%
India9.2%
Brazil6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Playlist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Playlist fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~60K1.24×
02Mecklenburg-Vorpommern~20K1.22×
03Thüringen~30K1.21×
04Brandenburg~40K1.12×
05Sachsen-Anhalt~30K1.10×
06Hessen~80K1.02×
07Niedersachsen~100K0.98×
08Rheinland-Pfalz~50K0.97×
09Bayern~200K0.96×
10Baden-Württemberg~100K0.96×
11Saarland~10K0.94×
12Schleswig-Holstein~30K0.91×
13Nordrhein-Westfalen~200K0.90×
14Berlin~40K0.89×
15Bremen~8K0.89×
16Hamburg~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Playlist, Germany
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Playlist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Playlist audience
#·InterestCategoryAffinity×
01Ford ModelsBrand1017.59×
02Tyler, The CreatorMusic & Radio53.07×
03Paris TexasMusic & Radio49.82×
042-step garageMusic & Radio35.83×
05Minimal musicMusic & Radio18.69×
06DowntempoMusic & Radio18.14×
07Alternative danceMusic & Radio14.01×
08Chicago houseMusic & Radio13.69×
09SongwriterMusic & Radio11.89×
10Singer-songwriterMusic & Radio9.05×
11MicrosoftTechnology & Electronics8.55×
12Video on demandMovies & TV6.00×
13UkrainiansMusic & Radio5.55×
14Music videosMusic & Radio5.36×
15BroadcastingMovies & TV4.55×
16Pop musicMusic & Radio4.45×
17WikipediaInternet & Social Media4.08×
18Rock musicMusic & Radio4.06×
19dB’sMusic & Radio3.24×
20FIFA World CupSports2.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Playlist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Playlist audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.68×
SpiritualityBALANCE2.21×
Community OrientationOPEN2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Playlist audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.04×
Pet OwnershipJOY1.08×
TraditionCONSERVATISM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Playlist have in Germany?

Playlist has an estimated audience of 1,043,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Playlist fans?

45.3% of Playlist fans are female, 54.7% are male, with an average age of 37.8 years.

03

Which brands do Playlist fans like most?

Playlist fans show strongest brand affinity for Ford Models (1017.59×), Paris Texas (49.82×), and Tyler, The Creator (53.07×) over the country average.

04

Where do Playlist fans live in Germany?

Playlist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Playlist fans also like?

Beyond Playlist itself, the audience over-indexes on Paris Texas (49.82×), Tyler, The Creator (53.07×), Ukrainians (5.55×), and dB’s (3.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Record label audiences in Germany

See Playlist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Playlist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →