Playlist Audience in Germany
Playlist has an estimated audience of 1,043,395 people in Germany. 45.3% are female, 54.7% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ford Models, Tyler, The Creator, Paris Texas, Natural World, Singer-songwriter.
The average Playlist fan in Germany is 37.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ford Models, Tyler, The Creator, Paris Texas, with strongest over-indexing on Ford Models (1017.59× the country average). Demographically, the Playlist audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Record label
Demographics of Playlist fans
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 37.8 |
| Estimated audience size | 1,043,395 |
Audience persona
The typical Playlist fan in Germany is balanced, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ford Models.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 211,856 | 0.93× |
| Bayern | 162,380 | 0.97× |
| Baden-Württemberg | 138,229 | 0.97× |
| Niedersachsen | 100,632 | 0.99× |
| Hessen | 83,232 | 1.05× |
| Sachsen | 65,412 | 1.28× |
| Rheinland-Pfalz | 50,521 | 0.97× |
| Berlin | 43,938 | 0.94× |
| Brandenburg | 36,067 | 1.11× |
| Schleswig-Holstein | 33,967 | 0.91× |
| Thüringen | 31,454 | 1.18× |
| Sachsen-Anhalt | 27,860 | 1.03× |
| Mecklenburg-Vorpommern | 26,211 | 1.32× |
| Hamburg | 18,767 | 0.8× |
| Saarland | 10,514 | 0.82× |
| Bremen | 6,601 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ford Models | 1017.59× | |
| Tyler, The Creator | 53.07× | Music & Radio |
| Paris Texas | 49.82× | Music & Radio |
| Natural World | 6.56× | Fashion & Accessoires |
| Singer-songwriter | 9.05× | Music & Radio |
| Minimal music | 18.69× | Music & Radio |
| Microsoft | 8.55× | Technology & Electronics |
| Alternative dance | 14.01× | Music & Radio |
| Downtempo | 18.14× | Music & Radio |
| Music videos | 5.36× | Music & Radio |
| Borussia Dortmund | 2.82× | Sports |
| Chicago house | 13.69× | Music & Radio |
| Rock music | 4.06× | Music & Radio |
| Beat (music) | 13.1× | Music & Radio |
| Pop music | 4.45× | Music & Radio |
| Video on demand | 6× | Movies & TV |
| Broadcasting | 4.55× | Movies & TV |
| Songwriter | 11.89× | Music & Radio |
| 2-step garage | 35.83× | Music & Radio |
| Wikipedia | 4.08× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| Pet Ownership | JOY | 1.34 |
| Sports Activity | POWER | 1.25 |
| Indulgence | JOY | 1.23 |
| Community Orientation | OPEN | 1.2 |
| Urban Lifestyle | OPEN | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 9.2% |
| Brazil | 6.4% |
See Playlist audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Red Bull Records (947,880)
- Emperor Entertainment Group (613,548)
Frequently asked questions
How many fans does Playlist have in Germany?
Playlist has an estimated audience of 1,043,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Playlist fans?
45.3% of Playlist fans are female, 54.7% are male, with an average age of 37.8 years.
Which brands do Playlist fans like most?
Playlist fans show strongest brand affinity for Ford Models (1017.59×), Tyler, The Creator (53.07×), and Paris Texas (49.82×) over the country average.
Where do Playlist fans live in Germany?
Playlist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 211,856), Bayern (reach 162,380), and Baden-Württemberg (reach 138,229). These three regions account for the largest share of the active audience.
What other brands do Playlist fans also like?
Beyond Playlist itself, the audience over-indexes on Tyler, The Creator (53.07×), Paris Texas (49.82×), Natural World (6.56×), and Singer-songwriter (9.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Playlist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.