Made in Germany Audience in Germany
Made in Germany has an estimated audience of 4,087,058 people in Germany. 58.5% are female, 41.5% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bild, Obi (store), Gala, EBay, Discount stores.
The average Made in Germany fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bild, Obi (store), Gala, with strongest over-indexing on Bild (2.23× the country average). Demographically, the Made in Germany audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Record label
Demographics of Made in Germany fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 43.0 |
| Estimated audience size | 4,087,058 |
Audience persona
The typical Made in Germany fan in Germany is more female, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Bild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 960,102 | 1.07× |
| Bayern | 736,644 | 1.12× |
| Baden-Württemberg | 653,908 | 1.17× |
| Niedersachsen | 409,573 | 1.03× |
| Hessen | 347,775 | 1.12× |
| Berlin | 241,932 | 1.32× |
| Rheinland-Pfalz | 211,163 | 1.03× |
| Sachsen | 183,742 | 0.92× |
| Schleswig-Holstein | 155,140 | 1.06× |
| Hamburg | 110,360 | 1.19× |
| Brandenburg | 108,910 | 0.86× |
| Thüringen | 87,243 | 0.84× |
| Sachsen-Anhalt | 74,967 | 0.71× |
| Mecklenburg-Vorpommern | 62,254 | 0.8× |
| Saarland | 42,680 | 0.85× |
| Bremen | 31,712 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bild | 2.23× | News |
| Obi (store) | 2.43× | Shopping |
| Gala | 2.57× | News |
| EBay | 2.16× | Shopping |
| Discount stores | 1.87× | Shopping |
| FOCUS Online | 2.66× | News |
| Garden | 1.91× | Home & Garden |
| Mobile app | 2.01× | Technology & Electronics |
| Wetter.com | 2.19× | Home & Garden |
| Globus Baumarkt | 2.12× | Shopping |
| Kaufland | 1.95× | Shopping |
| Ernsting's family | 3.18× | Shopping |
| REWE | 1.83× | Shopping |
| 1.83× | Internet & Social Media | |
| Lidl | 1.74× | Shopping |
| Tchibo | 2.52× | Shopping |
| IKEA | 1.72× | Home & Garden |
| Deichmann | 2.07× | Shopping |
| Stress (biology) | 2.39× | Health |
| Aldi | 1.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.23 |
| Indulgence | JOY | 1.19 |
| Design Affinity | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.15 |
| Healthy Lifestyle | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.0% |
| Austria | 5.8% |
| France | 3.7% |
See Made in Germany audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
- Emperor Entertainment Group (613,548)
Frequently asked questions
How many fans does Made in Germany have in Germany?
Made in Germany has an estimated audience of 4,087,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Made in Germany fans?
58.5% of Made in Germany fans are female, 41.5% are male, with an average age of 43.0 years.
Which brands do Made in Germany fans like most?
Made in Germany fans show strongest brand affinity for Bild (2.23×), Obi (store) (2.43×), and Gala (2.57×) over the country average.
Where do Made in Germany fans live in Germany?
Made in Germany fans in Germany are most concentrated in Nordrhein-Westfalen (reach 960,102), Bayern (reach 736,644), and Baden-Württemberg (reach 653,908). These three regions account for the largest share of the active audience.
What other brands do Made in Germany fans also like?
Beyond Made in Germany itself, the audience over-indexes on Obi (store) (2.43×), Gala (2.57×), EBay (2.16×), and Discount stores (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Made in Germany. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.