Red Bull Records Audience in Germany
Red Bull Records has an estimated audience of 409,597 people in Germany. 37.0% are female, 63.0% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIS Alpine Ski World Cup, Deutscher Skiverband, Laura Dahlmeier, Vanessa Voigt, Marco Odermatt.
The average Red Bull Records fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIS Alpine Ski World Cup, Deutscher Skiverband, Laura Dahlmeier, with strongest over-indexing on FIS Alpine Ski World Cup (601.12× the country average). Demographically, the Red Bull Records audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand · Subtype: Record label
Demographics of Red Bull Records fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 36.2 |
| Estimated audience size | 409,597 |
Audience persona
The typical Red Bull Records fan in Germany is more male, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for FIS Alpine Ski World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 221,041 | 1.07× |
| Bayern | 178,318 | 1.17× |
| Baden-Württemberg | 148,657 | 1.15× |
| Niedersachsen | 100,402 | 1.09× |
| Hessen | 78,331 | 1.08× |
| Sachsen | 52,764 | 1.13× |
| Rheinland-Pfalz | 47,104 | 0.99× |
| Berlin | 38,389 | 0.91× |
| Schleswig-Holstein | 29,661 | 0.87× |
| Brandenburg | 27,669 | 0.94× |
| Thüringen | 24,276 | 1.01× |
| Sachsen-Anhalt | 23,807 | 0.97× |
| Hamburg | 21,987 | 1.03× |
| Mecklenburg-Vorpommern | 15,534 | 0.86× |
| Saarland | 10,099 | 0.87× |
| Bremen | 7,138 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIS Alpine Ski World Cup | 601.12× | Sports |
| Deutscher Skiverband | 217.04× | Sports |
| Laura Dahlmeier | 135.2× | Sports |
| Vanessa Voigt | 161.21× | Sports |
| Marco Odermatt | 309.97× | Sports |
| Biathlon World Cup | 360.76× | Sports |
| Manuel Feller | 601.12× | Sports |
| Miriam Neureuther | 135.2× | Sports |
| Marita Kramer | 344.23× | Sports |
| Stephanie Venier | 303.26× | Sports |
| Roadsurfer | 108.91× | Cars & Mobility |
| Blimpie | 2000× | Food & Beverages |
| Anna Veith | 601.12× | Sports |
| Snowkiting | 379.21× | Sports |
| Biathlon auf Schalke | 164× | Sports |
| Denise Herrmann | 135.2× | Sports |
| Biathlon World Championships | 245.26× | Sports |
| Katharina Liensberger | 303.26× | Sports |
| Walkathon | 354.21× | Sports |
| Simon Schempp | 134.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.17 |
| Family Orientation | CONSERVATISM | 1.14 |
| Sports Activity | POWER | 0.74 |
| Indulgence | JOY | 0.72 |
| Pet Ownership | JOY | 0.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.0% |
| Austria | 9.8% |
| Canada | 9.4% |
See Red Bull Records audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Emperor Entertainment Group (613,548)
Frequently asked questions
How many fans does Red Bull Records have in Germany?
Red Bull Records has an estimated audience of 409,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Red Bull Records fans?
37.0% of Red Bull Records fans are female, 63.0% are male, with an average age of 36.2 years.
Which brands do Red Bull Records fans like most?
Red Bull Records fans show strongest brand affinity for FIS Alpine Ski World Cup (601.12×), Deutscher Skiverband (217.04×), and Laura Dahlmeier (135.2×) over the country average.
Where do Red Bull Records fans live in Germany?
Red Bull Records fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,041), Bayern (reach 178,318), and Baden-Württemberg (reach 148,657). These three regions account for the largest share of the active audience.
What other brands do Red Bull Records fans also like?
Beyond Red Bull Records itself, the audience over-indexes on Deutscher Skiverband (217.04×), Laura Dahlmeier (135.2×), Vanessa Voigt (161.21×), and Marco Odermatt (309.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Red Bull Records. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.