Roadsurfer Target Market in Germany
A data profile of the people who buy, follow and care about Roadsurfer in Germany — modelled from more than twelve digital signal sources. Roadsurfer has an estimated audience of 1,214,492 people in Germany.
The average Roadsurfer fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Red Bull Records, Campervan, Nature, with strongest over-indexing on Red Bull Records (108.91× the country average).
Demographically, the Roadsurfer audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Roadsurfer fan in Germany is balanced, around 40.9 years old, with strong Travelling tendencies and a notable affinity for Red Bull Records.
At a glance
The key figures that characterise the Roadsurfer profile in Germany.
Search interest · 12-month trend
Customer demographics of Roadsurfer
49.2% are female, 50.8% are male, average age 40.9.
Gender split
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 40.9 |
| Estimated audience size | 1,214,492 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
Geography
Where the Roadsurfer audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.30× | |
| 02 | Hamburg | ~40K | 1.28× | |
| 03 | Bayern | ~300K | 1.25× | |
| 04 | Schleswig-Holstein | ~50K | 1.19× | |
| 05 | Hessen | ~100K | 1.15× | |
| 06 | Niedersachsen | ~100K | 1.01× | |
| 07 | Sachsen | ~60K | 1.01× | |
| 08 | Nordrhein-Westfalen | ~300K | 1.00× | |
| 09 | Brandenburg | ~40K | 1.00× | |
| 10 | Berlin | ~60K | 0.99× | |
| 11 | Thüringen | ~30K | 0.98× | |
| 12 | Bremen | ~10K | 0.96× | |
| 13 | Rheinland-Pfalz | ~60K | 0.95× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.74× | |
| 15 | Saarland | ~10K | 0.66× | |
| 16 | Sachsen-Anhalt | ~20K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Roadsurfer audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Bull Records | Music & Radio | 108.91× | ||
| 02 | Red Bull X-Alps | Sports | 57.44× | ||
| 03 | Campervan | Cars & Mobility | 6.28× | ||
| 04 | Vuelta a España | Sports | 5.72× | ||
| 05 | Motorboat | Cars & Mobility | 4.29× | ||
| 06 | EasyJet | Travel & Leisure | 3.98× | ||
| 07 | Sandra Bullock | Movies & TV | 3.89× | ||
| 08 | Standup paddleboarding | Sports | 3.74× | ||
| 09 | Motorhome | Cars & Mobility | 3.66× | ||
| 10 | Bedroom furniture | Home & Garden | 3.62× | ||
| 11 | National park | Travel & Leisure | 3.55× | ||
| 12 | Campfire | Travel & Leisure | 3.53× | ||
| 13 | Michael Schumacher | Sports | 2.44× | ||
| 14 | Ryanair | Travel & Leisure | 2.29× | ||
| 15 | Trivago | Travel & Leisure | 2.29× | ||
| 16 | Nature | Home & Garden | 2.12× | ||
| 17 | Hugendubel | Shopping | 2.12× | ||
| 18 | Airbnb | Travel & Leisure | 2.03× | ||
| 19 | Camping | Travel & Leisure | 1.91× | ||
| 20 | Vacations | Travel & Leisure | 1.87× |
Personality of the Roadsurfer audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.83× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Risk Appetite | THRILL | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.89× | |
| Social Media Usage | JOY | 0.93× |
Frequently asked questions
Who is Roadsurfer's target market in Germany?
Roadsurfer's target market in Germany covers an estimated 1,214,492 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roadsurfer customers?
49.2% of the Roadsurfer audience are female, 50.8% are male, with an average age of 40.9 years.
Which brands do Roadsurfer fans like most?
Roadsurfer fans show strongest brand affinity for Red Bull Records (108.91×), Campervan (6.28×), and Nature (2.12×) over the country average.
Where do Roadsurfer fans live in Germany?
Roadsurfer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Roadsurfer fans also like?
Beyond Roadsurfer itself, the audience over-indexes on Campervan (6.28×), Nature (2.12×), Ryanair (2.29×), and Airbnb (2.03×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Roadsurfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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