Roadsurfer Audience in Germany
Roadsurfer has an estimated audience of 1,206,773 people in Germany. 49.4% are female, 50.6% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Gil Ofarim, Nurse education, Icon (magazine), Natural rubber.
The average Roadsurfer fan in Germany is 40.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Gil Ofarim, Nurse education, with strongest over-indexing on Goes (1.94× the country average). Demographically, the Roadsurfer audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Roadsurfer fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 40.2 |
| Estimated audience size | 1,206,773 |
Audience persona
The typical Roadsurfer fan in Germany is balanced, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 280,434 | 1.06× |
| Bayern | 247,217 | 1.27× |
| Baden-Württemberg | 231,336 | 1.4× |
| Niedersachsen | 118,322 | 1.01× |
| Hessen | 115,317 | 1.25× |
| Rheinland-Pfalz | 59,540 | 0.98× |
| Berlin | 58,481 | 1.08× |
| Sachsen | 56,608 | 0.96× |
| Schleswig-Holstein | 45,436 | 1.05× |
| Brandenburg | 36,589 | 0.98× |
| Hamburg | 36,207 | 1.33× |
| Thüringen | 24,270 | 0.79× |
| Sachsen-Anhalt | 18,076 | 0.58× |
| Mecklenburg-Vorpommern | 15,511 | 0.67× |
| Bremen | 9,850 | 0.95× |
| Saarland | 9,207 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.94× | Travel & Leisure |
| Gil Ofarim | 1.96× | Music & Radio |
| Nurse education | 2.41× | Kids & Family |
| Icon (magazine) | 2.12× | Arts & Culture |
| Natural rubber | 1.9× | Cars & Mobility |
| Israel | 1.53× | Travel & Leisure |
| Building insulation | 2.2× | Home & Garden |
| Alaska | 1.79× | Travel & Leisure |
| Whist | 2.66× | Games |
| Buddy – The Buddy Holly Story | 2.19× | Music & Radio |
| Staycation | 1.64× | Home & Garden |
| Glashütte | 1.84× | Travel & Leisure |
| Gumbal | 2.4× | Cars & Mobility |
| Apostrophe | 2.04× | Literature |
| Google Home | 2.34× | Technology & Electronics |
| Carrie (novel) | 2.3× | Literature |
| Tuscany | 1.86× | Travel & Leisure |
| The Equalizer | 1.95× | Movies & TV |
| Volvo V60 | 1.79× | Cars & Mobility |
| Wolverine (comics) | 2.06× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.8 |
| Sustainability | BALANCE | 1.6 |
| Sports Activity | POWER | 1.5 |
| DIY Mentality | THRILL | 1.39 |
| Design Affinity | PREMIUM | 1.38 |
| Luxury Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.3% |
| Italy | 13.0% |
| France | 9.5% |
See Roadsurfer audiences in other countries
More Cars & Mobility audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Roadsurfer have in Germany?
Roadsurfer has an estimated audience of 1,206,773 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roadsurfer fans?
49.4% of Roadsurfer fans are female, 50.6% are male, with an average age of 40.2 years.
Which brands do Roadsurfer fans like most?
Roadsurfer fans show strongest brand affinity for Goes (1.94×), Gil Ofarim (1.96×), and Nurse education (2.41×) over the country average.
Where do Roadsurfer fans live in Germany?
Roadsurfer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 280,434), Bayern (reach 247,217), and Baden-Württemberg (reach 231,336). These three regions account for the largest share of the active audience.
What other brands do Roadsurfer fans also like?
Beyond Roadsurfer itself, the audience over-indexes on Gil Ofarim (1.96×), Nurse education (2.41×), Icon (magazine) (2.12×), and Natural rubber (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roadsurfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.