Rascasse Audience Intelligence

Motorhome Audience in Germany

A data profile of the people who buy, follow and care about Motorhome in Germany — modelled from more than twelve digital signal sources. Motorhome has an estimated audience of 4,208,706 people in Germany.

#855among Topic in Germany#71in Cars & Mobility

The average Motorhome fan in Germany is 40.9 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include RV park, Travel trailer, Campervan, with strongest over-indexing on RV park (10.11× the country average).

Demographically, the Motorhome audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motorhome fan in Germany is balanced, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for RV park.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorhome profile in Germany.

Audience size
4.2M
in Germany
Gender
54.5%♀
45.5% male
Age
40.9
average years
Country rank
#1378
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorhome fans

54.5% are female, 45.5% are male, average age 40.9.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Motorhome audience in Germany
MetricValue
Female54.5%
Male45.5%
Average age40.9
Estimated audience size4,208,706
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Motorhome audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Motorhome audience comes from Germany.

Worldwide audience distribution share by country for Motorhome
CountryShare
United States30.8%
Japan10.9%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorhome audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motorhome fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.73×
02Rheinland-Pfalz~200K1.08×
03Hessen~300K1.06×
04Berlin~200K1.06×
05Baden-Württemberg~600K1.05×
06Hamburg~100K1.03×
07Schleswig-Holstein~200K1.00×
08Bremen~40K1.00×
09Nordrhein-Westfalen~900K0.96×
10Niedersachsen~400K0.96×
11Thüringen~100K0.96×
12Sachsen-Anhalt~100K0.95×
13Sachsen~200K0.94×
14Brandenburg~100K0.94×
15Mecklenburg-Vorpommern~80K0.94×
16Saarland~50K0.94×
Fig. 06

Affinity by region

Affinity by region — Motorhome, Germany
0.94×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorhome audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorhome audience
#·InterestCategoryAffinity×
01MinibusCars & Mobility14.12×
02Travel trailerCars & Mobility12.37×
03Volkswagen CaliforniaCars & Mobility11.08×
04Popup camperTravel & Leisure10.68×
05Ford TransitCars & Mobility10.35×
06Panel vanCars & Mobility10.24×
07Fiat DucatoCars & Mobility10.17×
08RV parkCars & Mobility10.11×
09Volkswagen CrafterCars & Mobility9.94×
10Van ProvinceTravel & Leisure9.80×
11Mobile homeCars & Mobility8.73×
12CampervanCars & Mobility8.68×
13Trailer (vehicle)Cars & Mobility6.96×
14Truck camperCars & Mobility6.82×
15Fritz BergerCars & Mobility6.66×
16VanCars & Mobility6.65×
17CampsiteTravel & Leisure5.83×
18BoatingTravel & Leisure4.11×
19RVsCars & Mobility3.37×
20TagesschauMovies & TV1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorhome audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorhome audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.40×
TravellingTHRILL1.34×
MindfulnessBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorhome audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.56×
SpiritualityBALANCE0.60×
Early Adopter MentalityPOWER0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorhome have in Germany?

Motorhome has an estimated audience of 4,208,706 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Motorhome fans?

54.5% of Motorhome fans are female, 45.5% are male, with an average age of 40.9 years.

03

Which brands do Motorhome fans like most?

Motorhome fans show strongest brand affinity for RV park (10.11×), Travel trailer (12.37×), and Campervan (8.68×) over the country average.

04

Where do Motorhome fans live in Germany?

Motorhome fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~900K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Motorhome fans also like?

Beyond Motorhome itself, the audience over-indexes on Travel trailer (12.37×), Campervan (8.68×), Mobile home (8.73×), and Popup camper (10.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Motorhome audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motorhome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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