Motorhome Audience in Germany
Motorhome has an estimated audience of 4,208,706 people in Germany. 54.5% are female, 45.5% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: RV park, Travel trailer, Campervan, Mobile home, Popup camper.
The average Motorhome fan in Germany is 40.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include RV park, Travel trailer, Campervan, with strongest over-indexing on RV park (10.11× the country average). Demographically, the Motorhome audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motorhome fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.9 |
| Estimated audience size | 4,208,706 |
Audience persona
The typical Motorhome fan in Germany is balanced, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for RV park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,060,482 | 1.57× |
| Nordrhein-Westfalen | 905,408 | 0.98× |
| Baden-Württemberg | 685,543 | 1.19× |
| Niedersachsen | 398,595 | 0.98× |
| Hessen | 390,125 | 1.22× |
| Berlin | 233,632 | 1.24× |
| Rheinland-Pfalz | 213,920 | 1.01× |
| Sachsen | 193,961 | 0.94× |
| Schleswig-Holstein | 152,422 | 1.01× |
| Hamburg | 111,444 | 1.17× |
| Brandenburg | 102,749 | 0.79× |
| Thüringen | 98,669 | 0.92× |
| Sachsen-Anhalt | 78,916 | 0.72× |
| Mecklenburg-Vorpommern | 64,450 | 0.8× |
| Saarland | 31,213 | 0.6× |
| Bremen | 30,631 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RV park | 10.11× | Cars & Mobility |
| Travel trailer | 12.37× | Cars & Mobility |
| Campervan | 8.68× | Cars & Mobility |
| Mobile home | 8.73× | Cars & Mobility |
| Popup camper | 10.68× | Travel & Leisure |
| Fritz Berger | 6.66× | Cars & Mobility |
| Minibus | 14.12× | Cars & Mobility |
| RVs | 3.37× | Cars & Mobility |
| Campsite | 5.83× | Travel & Leisure |
| Ford Transit | 10.35× | Cars & Mobility |
| Van | 6.65× | Cars & Mobility |
| Van Province | 9.8× | Travel & Leisure |
| Tagesschau | 1.95× | Movies & TV |
| Boating | 4.11× | Travel & Leisure |
| Trailer (vehicle) | 6.96× | Cars & Mobility |
| Fiat Ducato | 10.17× | Cars & Mobility |
| Panel van | 10.24× | Cars & Mobility |
| Volkswagen California | 11.08× | Cars & Mobility |
| Truck camper | 6.82× | Cars & Mobility |
| Volkswagen Crafter | 9.94× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.59 |
| Sustainability | BALANCE | 1.54 |
| DIY Mentality | THRILL | 1.52 |
| Travelling | THRILL | 1.36 |
| Quality Awareness | PREMIUM | 1.35 |
| Need for Security | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Japan | 10.9% |
| United Kingdom | 9.2% |
See Motorhome audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motorhome have in Germany?
Motorhome has an estimated audience of 4,208,706 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Motorhome fans?
54.5% of Motorhome fans are female, 45.5% are male, with an average age of 40.9 years.
Which brands do Motorhome fans like most?
Motorhome fans show strongest brand affinity for RV park (10.11×), Travel trailer (12.37×), and Campervan (8.68×) over the country average.
Where do Motorhome fans live in Germany?
Motorhome fans in Germany are most concentrated in Bayern (reach 1,060,482), Nordrhein-Westfalen (reach 905,408), and Baden-Württemberg (reach 685,543). These three regions account for the largest share of the active audience.
What other brands do Motorhome fans also like?
Beyond Motorhome itself, the audience over-indexes on Travel trailer (12.37×), Campervan (8.68×), Mobile home (8.73×), and Popup camper (10.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorhome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.