Trailer (vehicle) Audience in Germany
Trailer (vehicle) has an estimated audience of 1,685,258 people in Germany. 36.0% are female, 64.0% are male, average age 46.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goes, Pillow, MK, Urban Outfitters, Jack White.
The average Trailer (vehicle) fan in Germany is 46.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goes, Pillow, MK, with strongest over-indexing on Goes (1.6× the country average). Demographically, the Trailer (vehicle) audience skews more male with an average age of 46.4, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Trailer (vehicle) fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 46.4 |
| Estimated audience size | 1,685,258 |
Audience persona
The typical Trailer (vehicle) fan in Germany is more male, around 46.4 years old, with strong DIY Mentality tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 407,864 | 1.11× |
| Bayern | 265,737 | 0.98× |
| Baden-Württemberg | 230,356 | 1× |
| Niedersachsen | 179,406 | 1.1× |
| Hessen | 152,604 | 1.19× |
| Berlin | 89,915 | 1.19× |
| Sachsen | 83,403 | 1.01× |
| Rheinland-Pfalz | 79,038 | 0.94× |
| Brandenburg | 51,834 | 0.99× |
| Schleswig-Holstein | 50,185 | 0.83× |
| Sachsen-Anhalt | 42,141 | 0.97× |
| Hamburg | 40,166 | 1.05× |
| Thüringen | 39,329 | 0.92× |
| Mecklenburg-Vorpommern | 29,035 | 0.9× |
| Saarland | 16,604 | 0.8× |
| Bremen | 15,173 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.6× | Travel & Leisure |
| Pillow | 1.93× | Home & Garden |
| MK | 3.3× | Music & Radio |
| Urban Outfitters | 1.72× | Shopping |
| Jack White | 1.78× | Movies & TV |
| Urban horticulture | 1.55× | Home & Garden |
| Metamorphoses | 2.23× | Literature |
| Corfu (regional unit) | 1.93× | Travel & Leisure |
| JDSU | 1.96× | Business & Career |
| Video izle | 1.92× | |
| The Perks of Being a Wallflower (film) | 3.86× | Movies & TV |
| Hundertwasserhaus | 2.9× | Travel & Leisure |
| Assisi | 3.02× | Travel & Leisure |
| Eco Friendly Living | 1.9× | Home & Garden |
| Cultural studies | 3.34× | Business & Career |
| Rhodiola | 4.66× | Health |
| Volvo V60 | 2.24× | Cars & Mobility |
| Vijesti.ba | 1.97× | News |
| Test pilot | 4.39× | |
| Coworking | 1.85× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.6 |
| Patriotism | CONSERVATISM | 1.54 |
| Need for Security | CONSERVATISM | 1.54 |
| Pet Ownership | JOY | 1.38 |
| Tradition | CONSERVATISM | 1.29 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.7% |
| Australia | 5.9% |
| Italy | 5.9% |
See Trailer (vehicle) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trailer (vehicle) have in Germany?
Trailer (vehicle) has an estimated audience of 1,685,258 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trailer (vehicle) fans?
36.0% of Trailer (vehicle) fans are female, 64.0% are male, with an average age of 46.4 years.
Which brands do Trailer (vehicle) fans like most?
Trailer (vehicle) fans show strongest brand affinity for Goes (1.6×), Pillow (1.93×), and MK (3.3×) over the country average.
Where do Trailer (vehicle) fans live in Germany?
Trailer (vehicle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 407,864), Bayern (reach 265,737), and Baden-Württemberg (reach 230,356). These three regions account for the largest share of the active audience.
What other brands do Trailer (vehicle) fans also like?
Beyond Trailer (vehicle) itself, the audience over-indexes on Pillow (1.93×), MK (3.3×), Urban Outfitters (1.72×), and Jack White (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trailer (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.