Rascasse Audience Intelligence

Mobile home Audience in Germany

A data profile of the people who buy, follow and care about Mobile home in Germany — modelled from more than twelve digital signal sources. Mobile home has an estimated audience of 2,334,002 people in Germany.

#1690among Topic in Germany#144in Cars & Mobility

The average Mobile home fan in Germany is 40.6 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Ford Transit, Trailer (vehicle), Motorhome, with strongest over-indexing on Ford Transit (24.98× the country average).

Demographically, the Mobile home audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mobile home fan in Germany is balanced, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Ford Transit.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile home profile in Germany.

Audience size
2.3M
in Germany
Gender
50.7%♀
49.3% male
Age
40.6
average years
Country rank
#2854
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile home fans

50.7% are female, 49.3% are male, average age 40.6.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Mobile home audience in Germany
MetricValue
Female50.7%
Male49.3%
Average age40.6
Estimated audience size2,334,002
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Mobile home audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Mobile home audience comes from Germany.

Worldwide audience distribution share by country for Mobile home
CountryShare
United States35.8%
United Kingdom7.7%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile home audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mobile home fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~1M3.18×
02Bayern~800K2.25×
03Rheinland-Pfalz~100K1.21×
04Saarland~30K1.09×
05Hessen~200K1.07×
06Thüringen~60K0.95×
07Sachsen~100K0.89×
08Bremen~20K0.87×
09Brandenburg~60K0.80×
10Mecklenburg-Vorpommern~30K0.78×
11Sachsen-Anhalt~50K0.76×
12Berlin~80K0.72×
13Schleswig-Holstein~60K0.72×
14Hamburg~40K0.72×
15Niedersachsen~200K0.69×
16Nordrhein-Westfalen~300K0.61×
Fig. 06

Affinity by region

Affinity by region — Mobile home, Germany
0.61×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile home audience
#·InterestCategoryAffinity×
01Ford TransitCars & Mobility24.98×
02Motorhome stopoverTravel & Leisure24.43×
03MinibusCars & Mobility23.44×
04Mercedes-Benz VitoCars & Mobility21.73×
05Light commercial vehicleCars & Mobility19.01×
06Fiat DucatoCars & Mobility17.39×
07Volkswagen CrafterCars & Mobility16.93×
08Popup camperTravel & Leisure16.85×
09Panel vanCars & Mobility16.64×
10Volkswagen CaliforniaCars & Mobility16.48×
11Trailer (vehicle)Cars & Mobility15.82×
12Volkswagen CaddyCars & Mobility10.27×
13MotorhomeCars & Mobility9.88×
14VanCars & Mobility9.00×
15CampsiteTravel & Leisure7.95×
16Travel trailerCars & Mobility7.63×
17Fritz BergerCars & Mobility6.96×
18CampervanCars & Mobility6.63×
19RV parkCars & Mobility6.40×
20RVsCars & Mobility4.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile home audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.41×
TravellingTHRILL1.29×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile home audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
MindfulnessBALANCE0.68×
IndividualismJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile home have in Germany?

Mobile home has an estimated audience of 2,334,002 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Mobile home fans?

50.7% of Mobile home fans are female, 49.3% are male, with an average age of 40.6 years.

03

Which brands do Mobile home fans like most?

Mobile home fans show strongest brand affinity for Ford Transit (24.98×), Trailer (vehicle) (15.82×), and Motorhome (9.88×) over the country average.

04

Where do Mobile home fans live in Germany?

Mobile home fans in Germany are most concentrated in Baden-Württemberg (reach ~1M), Bayern (reach ~800K), and Nordrhein-Westfalen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mobile home fans also like?

Beyond Mobile home itself, the audience over-indexes on Trailer (vehicle) (15.82×), Motorhome (9.88×), Minibus (23.44×), and Popup camper (16.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Mobile home audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mobile home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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