Mobile home Audience in Germany
Mobile home has an estimated audience of 2,334,002 people in Germany. 50.7% are female, 49.3% are male, average age 40.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Ford Transit, Trailer (vehicle), Motorhome, Minibus, Popup camper.
The average Mobile home fan in Germany is 40.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Ford Transit, Trailer (vehicle), Motorhome, with strongest over-indexing on Ford Transit (24.98× the country average). Demographically, the Mobile home audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Mobile home fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 40.6 |
| Estimated audience size | 2,334,002 |
Audience persona
The typical Mobile home fan in Germany is balanced, around 40.6 years old, with strong Quality Awareness tendencies and a notable affinity for Ford Transit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,002,010 | 3.15× |
| Bayern | 850,710 | 2.27× |
| Nordrhein-Westfalen | 319,240 | 0.63× |
| Hessen | 223,923 | 1.26× |
| Rheinland-Pfalz | 148,153 | 1.27× |
| Niedersachsen | 140,936 | 0.62× |
| Sachsen | 93,173 | 0.81× |
| Berlin | 77,627 | 0.74× |
| Schleswig-Holstein | 51,920 | 0.62× |
| Brandenburg | 49,672 | 0.69× |
| Thüringen | 39,329 | 0.66× |
| Hamburg | 33,686 | 0.64× |
| Saarland | 33,395 | 1.17× |
| Sachsen-Anhalt | 30,793 | 0.51× |
| Mecklenburg-Vorpommern | 21,354 | 0.48× |
| Bremen | 9,908 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ford Transit | 24.98× | Cars & Mobility |
| Trailer (vehicle) | 15.82× | Cars & Mobility |
| Motorhome | 9.88× | Cars & Mobility |
| Minibus | 23.44× | Cars & Mobility |
| Popup camper | 16.85× | Travel & Leisure |
| Fiat Ducato | 17.39× | Cars & Mobility |
| RVs | 4.68× | Cars & Mobility |
| RV park | 6.4× | Cars & Mobility |
| Panel van | 16.64× | Cars & Mobility |
| Campsite | 7.95× | Travel & Leisure |
| Mercedes-Benz Vito | 21.73× | Cars & Mobility |
| Light commercial vehicle | 19.01× | Cars & Mobility |
| Volkswagen Crafter | 16.93× | Cars & Mobility |
| Van | 9× | Cars & Mobility |
| Volkswagen California | 16.48× | Cars & Mobility |
| Travel trailer | 7.63× | Cars & Mobility |
| Motorhome stopover | 24.43× | Travel & Leisure |
| Fritz Berger | 6.96× | Cars & Mobility |
| Campervan | 6.63× | Cars & Mobility |
| Volkswagen Caddy | 10.27× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.62 |
| Convenience Orientation | PREMIUM | 1.62 |
| DIY Mentality | THRILL | 1.57 |
| Sustainability | BALANCE | 1.48 |
| Pet Ownership | JOY | 1.43 |
| Family Orientation | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 7.7% |
| India | 4.9% |
See Mobile home audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mobile home have in Germany?
Mobile home has an estimated audience of 2,334,002 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Mobile home fans?
50.7% of Mobile home fans are female, 49.3% are male, with an average age of 40.6 years.
Which brands do Mobile home fans like most?
Mobile home fans show strongest brand affinity for Ford Transit (24.98×), Trailer (vehicle) (15.82×), and Motorhome (9.88×) over the country average.
Where do Mobile home fans live in Germany?
Mobile home fans in Germany are most concentrated in Baden-Württemberg (reach 1,002,010), Bayern (reach 850,710), and Nordrhein-Westfalen (reach 319,240). These three regions account for the largest share of the active audience.
What other brands do Mobile home fans also like?
Beyond Mobile home itself, the audience over-indexes on Trailer (vehicle) (15.82×), Motorhome (9.88×), Minibus (23.44×), and Popup camper (16.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mobile home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.