Mercedes-Benz Vito Audience in Germany
Mercedes-Benz Vito has an estimated audience of 407,294 people in Germany. 19.0% are female, 81.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Light commercial vehicle, ID. BUZZ, Minibus, Motorhome, Renault Master.
The average Mercedes-Benz Vito fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Light commercial vehicle, ID. BUZZ, Minibus, with strongest over-indexing on Light commercial vehicle (35× the country average). Demographically, the Mercedes-Benz Vito audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mercedes-Benz Vito fans
| Metric | Value |
|---|---|
| Female | 19.0% |
| Male | 81.0% |
| Average age | 41.5 |
| Estimated audience size | 407,294 |
Audience persona
The typical Mercedes-Benz Vito fan in Germany is more male, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Light commercial vehicle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,413 | 0.82× |
| Bayern | 61,648 | 0.94× |
| Baden-Württemberg | 55,851 | 1.01× |
| Niedersachsen | 31,936 | 0.81× |
| Hessen | 29,717 | 0.96× |
| Sachsen | 25,716 | 1.29× |
| Berlin | 24,008 | 1.32× |
| Rheinland-Pfalz | 18,090 | 0.89× |
| Brandenburg | 16,241 | 1.29× |
| Schleswig-Holstein | 12,372 | 0.85× |
| Thüringen | 11,410 | 1.1× |
| Hamburg | 10,681 | 1.16× |
| Sachsen-Anhalt | 9,835 | 0.93× |
| Mecklenburg-Vorpommern | 8,833 | 1.14× |
| Saarland | 3,815 | 0.76× |
| Bremen | 2,615 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Light commercial vehicle | 35× | Cars & Mobility |
| ID. BUZZ | 21.47× | Cars & Mobility |
| Minibus | 20.53× | Cars & Mobility |
| Motorhome | 6.7× | Cars & Mobility |
| Renault Master | 23.81× | Cars & Mobility |
| Motorhome stopover | 22.66× | Travel & Leisure |
| RV park | 4.71× | Cars & Mobility |
| Daimler Truck | 13.62× | Cars & Mobility |
| Bauhaus | 2.57× | Shopping |
| Fiat Ducato | 11.12× | Cars & Mobility |
| Fiat Doblò | 16.79× | Cars & Mobility |
| Volkswagen Crafter | 10.13× | Cars & Mobility |
| Ford Transit | 8.22× | Cars & Mobility |
| Damascus | 4.58× | Travel & Leisure |
| Van | 5.25× | Cars & Mobility |
| Plzeň | 11.11× | Travel & Leisure |
| Hornbach | 2.03× | Shopping |
| Pollution | 6.25× | Health |
| RVs | 2.29× | Cars & Mobility |
| Tiny House Design | 16.86× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.98 |
| DIY Mentality | THRILL | 1.65 |
| Need for Security | CONSERVATISM | 1.64 |
| Patriotism | CONSERVATISM | 1.49 |
| Quality Awareness | PREMIUM | 1.43 |
| Luxury Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.8% |
| United Kingdom | 15.4% |
| Spain | 10.0% |
See Mercedes-Benz Vito audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mercedes-Benz Vito have in Germany?
Mercedes-Benz Vito has an estimated audience of 407,294 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mercedes-Benz Vito fans?
19.0% of Mercedes-Benz Vito fans are female, 81.0% are male, with an average age of 41.5 years.
Which brands do Mercedes-Benz Vito fans like most?
Mercedes-Benz Vito fans show strongest brand affinity for Light commercial vehicle (35×), ID. BUZZ (21.47×), and Minibus (20.53×) over the country average.
Where do Mercedes-Benz Vito fans live in Germany?
Mercedes-Benz Vito fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,413), Bayern (reach 61,648), and Baden-Württemberg (reach 55,851). These three regions account for the largest share of the active audience.
What other brands do Mercedes-Benz Vito fans also like?
Beyond Mercedes-Benz Vito itself, the audience over-indexes on ID. BUZZ (21.47×), Minibus (20.53×), Motorhome (6.7×), and Renault Master (23.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz Vito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.