Rascasse Audience Intelligence

Mercedes-Benz Vito Audience in Germany

A data profile of the people who buy, follow and care about Mercedes-Benz Vito in Germany — modelled from more than twelve digital signal sources. Mercedes-Benz Vito has an estimated audience of 405,569 people in Germany.

#221among Car type in Germany#215among Car Model in Germany#634in Cars & Mobility

The average Mercedes-Benz Vito fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Light commercial vehicle, ID. BUZZ, Minibus, with strongest over-indexing on Light commercial vehicle (35× the country average).

Demographically, the Mercedes-Benz Vito audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mercedes-Benz Vito fan in Germany is more male, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Light commercial vehicle.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz Vito profile in Germany.

Audience size
406K
in Germany
Gender
19.0%♀
81.0% male
Age
41.5
average years
Country rank
#13873
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz Vito fans

19.0% are female, 81.0% are male, average age 41.5.

Fig. 02

Gender split

19.0%
Female
81.0%
Male
Demographic split for Mercedes-Benz Vito audience in Germany
MetricValue
Female19.0%
Male81.0%
Average age41.5
Estimated audience size405,569
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Mercedes-Benz Vito audience in Germany
Age bracketShare%
16-1917%
20-2914%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Mercedes-Benz Vito audience comes from Germany.

Worldwide audience distribution share by country for Mercedes-Benz Vito
CountryShare
Germany17.8%
United Kingdom15.4%
Spain9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz Vito audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz Vito fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.24×
02Brandenburg~20K1.19×
03Berlin~20K1.14×
04Thüringen~10K1.11×
05Hamburg~10K1.08×
06Mecklenburg-Vorpommern~8K1.05×
07Baden-Württemberg~50K0.99×
08Hessen~30K0.99×
09Sachsen-Anhalt~10K0.99×
10Bayern~60K0.94×
11Saarland~5K0.94×
12Bremen~3K0.93×
13Rheinland-Pfalz~20K0.92×
14Schleswig-Holstein~10K0.91×
15Nordrhein-Westfalen~80K0.85×
16Niedersachsen~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz Vito, Germany
0.82×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz Vito audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz Vito audience
#·InterestCategoryAffinity×
01Light commercial vehicleCars & Mobility35.00×
02Renault MasterCars & Mobility23.81×
03Motorhome stopoverTravel & Leisure22.66×
04ID. BUZZCars & Mobility21.47×
05MinibusCars & Mobility20.53×
06Tiny House DesignHome & Garden16.86×
07Daimler TruckCars & Mobility13.62×
08Fiat DucatoCars & Mobility11.12×
09PlzeňTravel & Leisure11.11×
10Volkswagen CrafterCars & Mobility10.13×
11Ford TransitCars & Mobility8.22×
12MotorhomeCars & Mobility6.70×
13PollutionHealth6.25×
14VanCars & Mobility5.25×
15RV parkCars & Mobility4.71×
16AleppoTravel & Leisure4.59×
17DamascusTravel & Leisure4.58×
18BauhausShopping2.57×
19RVsCars & Mobility2.29×
20HornbachShopping2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz Vito audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz Vito audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.62×
Quality AwarenessPREMIUM1.36×
DIY MentalityTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz Vito audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.84×
MindfulnessBALANCE0.85×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz Vito have in Germany?

Mercedes-Benz Vito has an estimated audience of 405,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mercedes-Benz Vito fans?

19.0% of Mercedes-Benz Vito fans are female, 81.0% are male, with an average age of 41.5 years.

03

Which brands do Mercedes-Benz Vito fans like most?

Mercedes-Benz Vito fans show strongest brand affinity for Light commercial vehicle (35×), ID. BUZZ (21.47×), and Minibus (20.53×) over the country average.

04

Where do Mercedes-Benz Vito fans live in Germany?

Mercedes-Benz Vito fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz Vito fans also like?

Beyond Mercedes-Benz Vito itself, the audience over-indexes on ID. BUZZ (21.47×), Minibus (20.53×), Motorhome (6.7×), and Renault Master (23.81×) compared to the Germany average.

Appendix

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See Mercedes-Benz Vito audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz Vito. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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