ID. BUZZ Audience in Germany
ID. BUZZ has an estimated audience of 820,591 people in Germany. 34.4% are female, 65.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Mercedes-Benz Vito, Tipico, Volkswagen Caddy, Škoda Kodiaq, L'Osteria.
The average ID. BUZZ fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Mercedes-Benz Vito, Tipico, Volkswagen Caddy, with strongest over-indexing on Mercedes-Benz Vito (25.8× the country average). Demographically, the ID. BUZZ audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of ID. BUZZ fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 39.9 |
| Estimated audience size | 820,591 |
Audience persona
The typical ID. BUZZ fan in Germany is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Mercedes-Benz Vito.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 204,273 | 1.14× |
| Bayern | 167,806 | 1.27× |
| Niedersachsen | 130,613 | 1.64× |
| Baden-Württemberg | 130,286 | 1.16× |
| Hessen | 77,122 | 1.23× |
| Rheinland-Pfalz | 37,680 | 0.92× |
| Sachsen | 36,421 | 0.9× |
| Schleswig-Holstein | 34,100 | 1.16× |
| Berlin | 30,894 | 0.84× |
| Hamburg | 24,374 | 1.31× |
| Brandenburg | 20,248 | 0.8× |
| Thüringen | 15,901 | 0.76× |
| Sachsen-Anhalt | 15,075 | 0.71× |
| Mecklenburg-Vorpommern | 11,612 | 0.74× |
| Saarland | 7,498 | 0.74× |
| Bremen | 4,694 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mercedes-Benz Vito | 25.8× | Cars & Mobility |
| Tipico | 3.99× | Games |
| Volkswagen Caddy | 11.21× | Cars & Mobility |
| Škoda Kodiaq | 7.62× | Cars & Mobility |
| L'Osteria | 6.73× | Food & Beverages |
| Jotex | 20.11× | Shopping |
| Used car | 2.74× | Cars & Mobility |
| AutoScout24 | 2.2× | Cars & Mobility |
| Toyota Yaris | 8.22× | Cars & Mobility |
| Škoda Auto | 2.56× | Cars & Mobility |
| Transfermarkt | 2.24× | Sports |
| Family car | 3.57× | Cars & Mobility |
| Volkswagen | 2.07× | Cars & Mobility |
| Volkswagen Sharan | 12.61× | Cars & Mobility |
| Obi (store) | 1.54× | Shopping |
| Volkswagen Tiguan | 4.34× | Cars & Mobility |
| Mercedes-Benz GLA-Class | 6.8× | Cars & Mobility |
| SUVs | 1.85× | Cars & Mobility |
| Google Maps | 1.58× | Internet & Social Media |
| Mobile home | 3.88× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.5 |
| Family Orientation | CONSERVATISM | 1.37 |
| DIY Mentality | THRILL | 1.28 |
| Patriotism | CONSERVATISM | 1.17 |
| Luxury Orientation | PREMIUM | 1.14 |
| Quality Awareness | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.7% |
| United States | 8.7% |
| France | 7.8% |
See ID. BUZZ audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,379,939)
- Škoda Kodiaq (1,998,650)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does ID. BUZZ have in Germany?
ID. BUZZ has an estimated audience of 820,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of ID. BUZZ fans?
34.4% of ID. BUZZ fans are female, 65.6% are male, with an average age of 39.9 years.
Which brands do ID. BUZZ fans like most?
ID. BUZZ fans show strongest brand affinity for Mercedes-Benz Vito (25.8×), Tipico (3.99×), and Volkswagen Caddy (11.21×) over the country average.
Where do ID. BUZZ fans live in Germany?
ID. BUZZ fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,273), Bayern (reach 167,806), and Niedersachsen (reach 130,613). These three regions account for the largest share of the active audience.
What other brands do ID. BUZZ fans also like?
Beyond ID. BUZZ itself, the audience over-indexes on Tipico (3.99×), Volkswagen Caddy (11.21×), Škoda Kodiaq (7.62×), and L'Osteria (6.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ID. BUZZ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.