L'Osteria Audience in Germany

L'Osteria has an estimated audience of 2,214,285 people in Germany. 69.4% are female, 30.6% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Adriano Celentano, PizzaExpress, Man Caves, Burger King, Pizza Inn.
The average L'Osteria fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Adriano Celentano, PizzaExpress, Man Caves, with strongest over-indexing on Adriano Celentano (34.85× the country average). Demographically, the L'Osteria audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sports Activity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of L'Osteria fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 38.4 |
| Estimated audience size | 2,214,285 |
Audience persona
The typical L'Osteria fan in Germany is more female, around 38.4 years old, with strong Sports Activity tendencies and a notable affinity for Adriano Celentano.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 663,994 | 1.37× |
| Bayern | 613,118 | 1.72× |
| Baden-Württemberg | 318,294 | 1.05× |
| Hessen | 248,756 | 1.47× |
| Niedersachsen | 182,657 | 0.85× |
| Berlin | 148,700 | 1.5× |
| Sachsen | 130,893 | 1.21× |
| Rheinland-Pfalz | 130,601 | 1.18× |
| Hamburg | 82,055 | 1.64× |
| Schleswig-Holstein | 60,405 | 0.76× |
| Brandenburg | 42,238 | 0.61× |
| Thüringen | 27,390 | 0.49× |
| Mecklenburg-Vorpommern | 26,751 | 0.63× |
| Sachsen-Anhalt | 23,508 | 0.41× |
| Saarland | 14,874 | 0.55× |
| Bremen | 10,527 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Adriano Celentano | 34.85× | Music & Radio |
| PizzaExpress | 46.11× | Food & Beverages |
| Man Caves | 141.26× | Home & Garden |
| Burger King | 4.4× | Food & Beverages |
| Pizza Inn | 77.89× | Food & Beverages |
| Pizza Pizza | 42.57× | Food & Beverages |
| Cultural travel | 33.16× | Travel & Leisure |
| Audi A7 | 13.95× | Cars & Mobility |
| Vikings (TV series) | 8.19× | Movies & TV |
| Travel Bahamas | 81.18× | |
| Ceres Brewery | 39.73× | Food & Beverages |
| AAdvantage | 102.31× | Travel & Leisure |
| Legal education | 8.7× | Business & Career |
| Pasta | 4.69× | Food & Beverages |
| Montessori 3-6 Homeschool | 20× | Kids & Family |
| Naples | 7.23× | Travel & Leisure |
| Luisa Spagnoli | 38.17× | Fashion & Accessoires |
| Mercedes-Benz Vito | 14.02× | Cars & Mobility |
| McDonald's | 2.98× | Food & Beverages |
| Audi A1 | 8.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.65 |
| Quality Awareness | PREMIUM | 1.55 |
| Design Affinity | PREMIUM | 1.52 |
| Indulgence | JOY | 1.49 |
| Convenience Orientation | PREMIUM | 1.43 |
| Urban Lifestyle | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.3% |
| Italy | 10.7% |
| Netherlands | 7.4% |
See L'Osteria audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does L'Osteria have in Germany?
L'Osteria has an estimated audience of 2,214,285 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of L'Osteria fans?
69.4% of L'Osteria fans are female, 30.6% are male, with an average age of 38.4 years.
Which brands do L'Osteria fans like most?
L'Osteria fans show strongest brand affinity for Adriano Celentano (34.85×), PizzaExpress (46.11×), and Man Caves (141.26×) over the country average.
Where do L'Osteria fans live in Germany?
L'Osteria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 663,994), Bayern (reach 613,118), and Baden-Württemberg (reach 318,294). These three regions account for the largest share of the active audience.
What other brands do L'Osteria fans also like?
Beyond L'Osteria itself, the audience over-indexes on PizzaExpress (46.11×), Man Caves (141.26×), Burger King (4.4×), and Pizza Inn (77.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for L'Osteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.