Rascasse Audience Intelligence

L'Osteria Target Market in Germany

A data profile of the people who buy, follow and care about L'Osteria in Germany — modelled from more than twelve digital signal sources. L'Osteria has an estimated audience of 2,072,080 people in Germany.

#7among Fast food restaurants in Germany#394among Brand in Germany#160in Food & Beverages

The average L'Osteria fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Adriano Celentano, PizzaExpress, Man Caves, with strongest over-indexing on Adriano Celentano (34.85× the country average).

Demographically, the L'Osteria audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical L'Osteria fan in Germany is more female, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Adriano Celentano.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the L'Osteria profile in Germany.

Audience size
2.1M
in Germany
Gender
69.4%♀
30.6% male
Age
38.4
average years
Country rank
#3238
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of L'Osteria

69.4% are female, 30.6% are male, average age 38.4.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for L'Osteria audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age38.4
Estimated audience size2,072,080
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the L'Osteria audience in Germany
Age bracketShare%
16-1915%
20-2925%
30-3924%
40-4924%
50+12%
Fig. 04

Worldwide distribution

48.1%

of the worldwide L'Osteria audience comes from Germany.

Worldwide audience distribution share by country for L'Osteria
CountryShare
Germany48.1%
Italy11.7%
Netherlands7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the L'Osteria audience in Germany is strongest.

Fig. 05

Top regions by affinity

L'Osteria customers by region in Germany
#RegionReachAffinity×
01Bayern~600K1.64×
02Berlin~200K1.56×
03Hamburg~80K1.52×
04Hessen~200K1.47×
05Nordrhein-Westfalen~600K1.34×
06Rheinland-Pfalz~100K1.26×
07Sachsen~100K1.11×
08Baden-Württemberg~300K0.99×
09Niedersachsen~200K0.83×
10Schleswig-Holstein~60K0.74×
11Mecklenburg-Vorpommern~30K0.69×
12Brandenburg~40K0.63×
13Saarland~20K0.63×
14Sachsen-Anhalt~40K0.61×
15Bremen~10K0.60×
16Thüringen~30K0.50×
Fig. 06

Affinity by region

Affinity by region — L'Osteria, Germany
0.50×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the L'Osteria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for L'Osteria audience
#·InterestCategoryAffinity×
01Man CavesHome & Garden141.26×
02AAdvantageTravel & Leisure102.31×
03Travel BahamasTopic81.18×
04Pizza InnFood & Beverages77.89×
05PizzaExpressFood & Beverages46.11×
06Pizza PizzaFood & Beverages42.57×
07Ceres BreweryFood & Beverages39.73×
08Luisa SpagnoliFashion & Accessoires38.17×
09Adriano CelentanoMusic & Radio34.85×
10Cultural travelTravel & Leisure33.16×
11Montessori 3-6 HomeschoolKids & Family20.00×
12Papa John's PizzaFood & Beverages17.24×
13Audi A7Cars & Mobility13.95×
14Legal educationBusiness & Career8.70×
15Vikings (TV series)Movies & TV8.19×
16NaplesTravel & Leisure7.23×
17Domino's PizzaFood & Beverages6.94×
18PastaFood & Beverages4.69×
19Burger KingFood & Beverages4.40×
20McDonald'sFood & Beverages2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the L'Osteria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by L'Osteria audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
IndulgenceJOY1.40×
TraditionCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by L'Osteria audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
PatriotismCONSERVATISM0.88×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is L'Osteria's target market in Germany?

L'Osteria's target market in Germany covers an estimated 2,072,080 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of L'Osteria customers?

69.4% of the L'Osteria audience are female, 30.6% are male, with an average age of 38.4 years.

03

Which brands do L'Osteria fans like most?

L'Osteria fans show strongest brand affinity for Adriano Celentano (34.85×), PizzaExpress (46.11×), and Man Caves (141.26×) over the country average.

04

Where do L'Osteria fans live in Germany?

L'Osteria fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~600K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do L'Osteria fans also like?

Beyond L'Osteria itself, the audience over-indexes on PizzaExpress (46.11×), Man Caves (141.26×), Burger King (4.4×), and Pizza Inn (77.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in Germany

See L'Osteria audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for L'Osteria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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