How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | VVolkswagen Golf | 2.5M | 11.6% | 37.0 | 26.9% | Car type |
| 2 | VVolkswagen Tiguan | 2.4M | 8.5% | 42.1 | 24.9% | Car type |
| 3 | SSkoda Kodiaq | 2.4M | 21.4% | 40.8 | 26.4% | Car type |
| 4 | ŠŠkoda Kodiaq | 2M | 19.5% | 44.5 | 15.2% | Car type |
| 5 | VVolkswagen T-Roc | 1.8M | 24.6% | 44.9 | 22.5% | Car type |
| 6 | TTesla Model Y | 1.8M | 8.5% | 38.8 | 32.6% | Car type |
| 7 | AAudi A6 | 1.8M | 10.8% | 36.8 | 17.6% | Car type |
| 8 | SSkoda Karoq | 1.7M | 24.1% | 41.2 | 26.4% | Car type |
| 9 | DDacia Duster | 1.7M | 12.1% | 47.8 | 24.9% | |
| 10 | AAudi A3 | 1.7M | 7.9% | 35.1 | 22.1% | Car type |
| 11 | AAudi Q5 | 1.7M | 7.5% | 39.2 | 19.9% | Car type |
| 12 | DDacia Jogger | 1.6M | 21.9% | 48.1 | 30.2% | Car type |
| 13 | AAudi Q3 | 1.6M | 8.0% | 41.0 | 21.1% | Car type |
| 14 | HHonda Civic | 1.6M | 4.0% | 35.5 | 30.0% | Car type |
| 15 | HHyundai Tucson | 1.6M | 7.4% | 41.8 | 33.1% | Car type |
| 16 | FFord Mustang | 1.6M | 5.8% | 33.0 | 23.7% | Car type |
| 17 | OOpel Corsa | 1.6M | 13.2% | 43.6 | 36.4% | Car type |
| 18 | FFiat 500 (2007) | 1.6M | 12.4% | 46.1 | 37.2% | Car type |
| 19 | SSkoda Enyaq | 1.5M | 24.1% | 40.7 | 26.6% | |
| 20 | VVolkswagen Polo | 1.5M | 8.1% | 36.8 | 37.5% | Car type |
| 21 | NNissan Qashqai | 1.4M | 7.5% | 44.5 | 28.1% | Car type |
| 22 | PPorsche 911 | 1.4M | 6.1% | 33.7 | 20.8% | Car type |
| 23 | DDacia Sandero | 1.4M | 12.5% | 45.8 | 37.4% | Car type |
| 24 | SSkoda Kamiq | 1.4M | 15.8% | 40.8 | 25.1% | Car type |
| 25 | BBMW X5 | 1.4M | 6.4% | 36.5 | 28.1% | Car type |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each car model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest car model in Germany?
Volkswagen Golf currently leads with an estimated audience of 2.5M people in Germany.