Volkswagen Polo Audience in Germany
Volkswagen Polo has an estimated audience of 1,488,757 people in Germany. 37.5% are female, 62.5% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Volkswagen Tiguan, Used car, Peugeot 308, AutoScout24, City car.
The average Volkswagen Polo fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Volkswagen Tiguan, Used car, Peugeot 308, with strongest over-indexing on Volkswagen Tiguan (8.86× the country average). Demographically, the Volkswagen Polo audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Polo fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 36.8 |
| Estimated audience size | 1,488,757 |
Audience persona
The typical Volkswagen Polo fan in Germany is more male, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Volkswagen Tiguan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 399,738 | 1.23× |
| Bayern | 253,706 | 1.06× |
| Baden-Württemberg | 219,133 | 1.08× |
| Niedersachsen | 161,847 | 1.12× |
| Hessen | 126,192 | 1.11× |
| Sachsen | 76,557 | 1.05× |
| Rheinland-Pfalz | 71,852 | 0.96× |
| Berlin | 62,788 | 0.94× |
| Schleswig-Holstein | 51,588 | 0.97× |
| Brandenburg | 43,382 | 0.94× |
| Hamburg | 38,079 | 1.13× |
| Thüringen | 35,327 | 0.93× |
| Sachsen-Anhalt | 34,309 | 0.89× |
| Mecklenburg-Vorpommern | 23,704 | 0.83× |
| Saarland | 16,637 | 0.91× |
| Bremen | 10,773 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Tiguan | 8.86× | Cars & Mobility |
| Used car | 4.25× | Cars & Mobility |
| Peugeot 308 | 16.44× | Cars & Mobility |
| AutoScout24 | 3.3× | Cars & Mobility |
| City car | 6.01× | Cars & Mobility |
| Peugeot 208 | 12.27× | Cars & Mobility |
| Opel Corsa | 9.71× | Cars & Mobility |
| Volkswagen Caddy | 11.84× | Cars & Mobility |
| Used Cars | 4.88× | Cars & Mobility |
| Auto mechanic | 4.28× | Cars & Mobility |
| Volkswagen Touran | 10.05× | Cars & Mobility |
| Škoda Auto | 3.38× | Cars & Mobility |
| Škoda Kodiaq | 7.12× | Cars & Mobility |
| Hatchback | 4.28× | Cars & Mobility |
| Volkswagen Passat | 8.89× | Cars & Mobility |
| Volkswagen T-Roc | 7.02× | Cars & Mobility |
| Tire | 3.26× | Cars & Mobility |
| Engine | 3.21× | Cars & Mobility |
| Peugeot | 4.57× | Cars & Mobility |
| Solar energy | 3.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.64 |
| Patriotism | CONSERVATISM | 1.37 |
| Luxury Orientation | PREMIUM | 1.29 |
| Need for Security | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.15 |
| Career Orientation | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 11.0% |
| Germany | 8.2% |
| United Kingdom | 6.4% |
See Volkswagen Polo audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Polo have in Germany?
Volkswagen Polo has an estimated audience of 1,488,757 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Polo fans?
37.5% of Volkswagen Polo fans are female, 62.5% are male, with an average age of 36.8 years.
Which brands do Volkswagen Polo fans like most?
Volkswagen Polo fans show strongest brand affinity for Volkswagen Tiguan (8.86×), Used car (4.25×), and Peugeot 308 (16.44×) over the country average.
Where do Volkswagen Polo fans live in Germany?
Volkswagen Polo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 399,738), Bayern (reach 253,706), and Baden-Württemberg (reach 219,133). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Polo fans also like?
Beyond Volkswagen Polo itself, the audience over-indexes on Used car (4.25×), Peugeot 308 (16.44×), AutoScout24 (3.3×), and City car (6.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Polo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.