Volkswagen Passat Audience in Germany
Volkswagen Passat has an estimated audience of 1,237,676 people in Germany. 26.0% are female, 74.0% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Volkswagen Tiguan, Volkswagen Touran, Volkswagen Touareg, AutoScout24, Škoda Kodiaq.
The average Volkswagen Passat fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Volkswagen Tiguan, Volkswagen Touran, Volkswagen Touareg, with strongest over-indexing on Volkswagen Tiguan (13.78× the country average). Demographically, the Volkswagen Passat audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Passat fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 38.2 |
| Estimated audience size | 1,237,676 |
Audience persona
The typical Volkswagen Passat fan in Germany is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen Tiguan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 274,541 | 1.01× |
| Bayern | 212,082 | 1.07× |
| Baden-Württemberg | 173,813 | 1.03× |
| Niedersachsen | 133,084 | 1.11× |
| Hessen | 101,575 | 1.08× |
| Sachsen | 75,217 | 1.24× |
| Rheinland-Pfalz | 56,817 | 0.92× |
| Berlin | 46,962 | 0.85× |
| Schleswig-Holstein | 39,100 | 0.88× |
| Brandenburg | 37,588 | 0.98× |
| Sachsen-Anhalt | 37,435 | 1.17× |
| Thüringen | 34,262 | 1.09× |
| Hamburg | 28,595 | 1.02× |
| Mecklenburg-Vorpommern | 25,303 | 1.07× |
| Saarland | 11,294 | 0.74× |
| Bremen | 7,980 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Tiguan | 13.78× | Cars & Mobility |
| Volkswagen Touran | 15.69× | Cars & Mobility |
| Volkswagen Touareg | 13.37× | Cars & Mobility |
| AutoScout24 | 3.54× | Cars & Mobility |
| Škoda Kodiaq | 9.47× | Cars & Mobility |
| Used car | 4.26× | Cars & Mobility |
| Volkswagen Caddy | 12.92× | Cars & Mobility |
| Auto mechanic | 4.51× | Cars & Mobility |
| Škoda Auto | 3.73× | Cars & Mobility |
| Volkswagen Jetta | 15.34× | Cars & Mobility |
| Škoda Octavia | 9.99× | Cars & Mobility |
| Solar energy | 3.71× | Home & Garden |
| Used Cars | 4.41× | Cars & Mobility |
| Skoda Kodiaq | 6.62× | Cars & Mobility |
| Air conditioning | 4.93× | Technology & Electronics |
| Tire | 3.39× | Cars & Mobility |
| Engine | 3.32× | Cars & Mobility |
| Volkswagen Polo | 7.82× | Cars & Mobility |
| Volkswagen T-Roc | 6.91× | Cars & Mobility |
| Volkswagen Amarok | 12.13× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.83 |
| Family Orientation | CONSERVATISM | 1.66 |
| Patriotism | CONSERVATISM | 1.6 |
| Luxury Orientation | PREMIUM | 1.2 |
| DIY Mentality | THRILL | 1.12 |
| Quality Awareness | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.8% |
| United States | 8.3% |
| Brazil | 6.6% |
See Volkswagen Passat audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Passat have in Germany?
Volkswagen Passat has an estimated audience of 1,237,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Passat fans?
26.0% of Volkswagen Passat fans are female, 74.0% are male, with an average age of 38.2 years.
Which brands do Volkswagen Passat fans like most?
Volkswagen Passat fans show strongest brand affinity for Volkswagen Tiguan (13.78×), Volkswagen Touran (15.69×), and Volkswagen Touareg (13.37×) over the country average.
Where do Volkswagen Passat fans live in Germany?
Volkswagen Passat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 274,541), Bayern (reach 212,082), and Baden-Württemberg (reach 173,813). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Passat fans also like?
Beyond Volkswagen Passat itself, the audience over-indexes on Volkswagen Touran (15.69×), Volkswagen Touareg (13.37×), AutoScout24 (3.54×), and Škoda Kodiaq (9.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Passat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.