Rascasse Audience Intelligence

Volkswagen Passat Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Passat in Germany — modelled from more than twelve digital signal sources. Volkswagen Passat has an estimated audience of 1,266,083 people in Germany.

#58among Car type in Germany#35among Car Model in Germany#257in Cars & Mobility

The average Volkswagen Passat fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volkswagen Tiguan, Volkswagen Touran, Volkswagen Touareg, with strongest over-indexing on Volkswagen Tiguan (13.78× the country average).

Demographically, the Volkswagen Passat audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Passat fan in Germany is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen Tiguan.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Passat profile in Germany.

Audience size
1.3M
in Germany
Gender
26.0%♀
74.0% male
Age
38.2
average years
Country rank
#5234
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Passat fans

26.0% are female, 74.0% are male, average age 38.2.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Volkswagen Passat audience in Germany
MetricValue
Female26.0%
Male74.0%
Average age38.2
Estimated audience size1,266,083
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Volkswagen Passat audience in Germany
Age bracketShare%
16-1923%
20-2917%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Volkswagen Passat audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Passat
CountryShare
Germany10.7%
United States8.0%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Passat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Passat fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~80K1.25×
02Sachsen-Anhalt~40K1.20×
03Mecklenburg-Vorpommern~30K1.13×
04Thüringen~40K1.12×
05Niedersachsen~100K1.10×
06Brandenburg~40K1.03×
07Bayern~200K1.02×
08Hessen~100K1.02×
09Baden-Württemberg~200K0.99×
10Hamburg~30K0.99×
11Nordrhein-Westfalen~300K0.98×
12Rheinland-Pfalz~60K0.91×
13Schleswig-Holstein~40K0.89×
14Berlin~40K0.81×
15Saarland~10K0.80×
16Bremen~8K0.80×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Passat, Germany
0.80×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Passat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Passat audience
#·InterestCategoryAffinity×
01Volkswagen TouranCars & Mobility15.69×
02Volkswagen JettaCars & Mobility15.34×
03Volkswagen TiguanCars & Mobility13.78×
04Volkswagen TouaregCars & Mobility13.37×
05Volkswagen CaddyCars & Mobility12.92×
06Volkswagen AmarokCars & Mobility12.13×
07Turbocharged Direct InjectionCars & Mobility10.00×
08Škoda KodiaqCars & Mobility9.47×
09Volkswagen PoloCars & Mobility7.82×
10Volkswagen T-RocCars & Mobility6.91×
11Skoda KodiaqCars & Mobility6.62×
12Air conditioningTechnology & Electronics4.93×
13Auto mechanicCars & Mobility4.51×
14Used CarsCars & Mobility4.41×
15Used carCars & Mobility4.26×
16Škoda AutoCars & Mobility3.73×
17Solar energyHome & Garden3.71×
18AutoScout24Cars & Mobility3.54×
19TireCars & Mobility3.39×
20EngineCars & Mobility3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Passat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Passat audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.32×
Family OrientationCONSERVATISM1.54×
DIY MentalityTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Passat audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.59×
Design AffinityPREMIUM0.63×
ExtroversionTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Passat have in Germany?

Volkswagen Passat has an estimated audience of 1,266,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Passat fans?

26.0% of Volkswagen Passat fans are female, 74.0% are male, with an average age of 38.2 years.

03

Which brands do Volkswagen Passat fans like most?

Volkswagen Passat fans show strongest brand affinity for Volkswagen Tiguan (13.78×), Volkswagen Touran (15.69×), and Volkswagen Touareg (13.37×) over the country average.

04

Where do Volkswagen Passat fans live in Germany?

Volkswagen Passat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Passat fans also like?

Beyond Volkswagen Passat itself, the audience over-indexes on Volkswagen Touran (15.69×), Volkswagen Touareg (13.37×), AutoScout24 (3.54×), and Škoda Kodiaq (9.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Passat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Passat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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