Volkswagen Jetta Audience in Germany
Volkswagen Jetta has an estimated audience of 526,758 people in Germany. 38.0% are female, 62.0% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Volkswagen Gol, Volkswagen Caddy, Peugeot 408, Škoda Yeti, Volkswagen Touran.
The average Volkswagen Jetta fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Volkswagen Gol, Volkswagen Caddy, Peugeot 408, with strongest over-indexing on Volkswagen Gol (111.62× the country average). Demographically, the Volkswagen Jetta audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Jetta fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 35.1 |
| Estimated audience size | 526,758 |
Audience persona
The typical Volkswagen Jetta fan in Germany is more male, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Volkswagen Gol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 116,631 | 1.01× |
| Bayern | 91,291 | 1.08× |
| Baden-Württemberg | 71,849 | 1× |
| Niedersachsen | 58,986 | 1.15× |
| Hessen | 46,904 | 1.17× |
| Sachsen | 28,837 | 1.12× |
| Rheinland-Pfalz | 25,378 | 0.96× |
| Berlin | 21,918 | 0.93× |
| Brandenburg | 16,432 | 1.01× |
| Schleswig-Holstein | 16,237 | 0.86× |
| Thüringen | 14,158 | 1.05× |
| Hamburg | 13,598 | 1.14× |
| Sachsen-Anhalt | 13,399 | 0.98× |
| Mecklenburg-Vorpommern | 9,726 | 0.97× |
| Saarland | 4,894 | 0.76× |
| Bremen | 3,665 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Gol | 111.62× | Cars & Mobility |
| Volkswagen Caddy | 38.64× | Cars & Mobility |
| Peugeot 408 | 51.89× | Cars & Mobility |
| Škoda Yeti | 67.13× | Cars & Mobility |
| Volkswagen Touran | 26.67× | Cars & Mobility |
| Volkswagen Amarok | 36.84× | Cars & Mobility |
| Volkswagen Beetle | 37.88× | Cars & Mobility |
| Volkswagen Crafter | 32.53× | Cars & Mobility |
| Volkswagen Scirocco | 54.24× | Cars & Mobility |
| Esso | 12.2× | Cars & Mobility |
| Volkswagen Tiguan | 15.87× | Cars & Mobility |
| Volkswagen Phaeton | 46.22× | Cars & Mobility |
| Škoda Superb | 22.73× | Cars & Mobility |
| Auto mechanic | 7.89× | Cars & Mobility |
| Used Cars | 7.72× | Cars & Mobility |
| Volkswagen Passat | 16.16× | Cars & Mobility |
| Peugeot 206 | 27.58× | Cars & Mobility |
| Volkswagen Fox | 30.64× | Cars & Mobility |
| Google Maps | 4.22× | Internet & Social Media |
| AutoScout24 | 3.83× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.36 |
| Patriotism | CONSERVATISM | 1.3 |
| DIY Mentality | THRILL | 1.25 |
| Travelling | THRILL | 1.21 |
| Quality Awareness | PREMIUM | 1.16 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 11.9% |
| Mexico | 8.8% |
See Volkswagen Jetta audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Jetta have in Germany?
Volkswagen Jetta has an estimated audience of 526,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Jetta fans?
38.0% of Volkswagen Jetta fans are female, 62.0% are male, with an average age of 35.1 years.
Which brands do Volkswagen Jetta fans like most?
Volkswagen Jetta fans show strongest brand affinity for Volkswagen Gol (111.62×), Volkswagen Caddy (38.64×), and Peugeot 408 (51.89×) over the country average.
Where do Volkswagen Jetta fans live in Germany?
Volkswagen Jetta fans in Germany are most concentrated in Nordrhein-Westfalen (reach 116,631), Bayern (reach 91,291), and Baden-Württemberg (reach 71,849). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Jetta fans also like?
Beyond Volkswagen Jetta itself, the audience over-indexes on Volkswagen Caddy (38.64×), Peugeot 408 (51.89×), Škoda Yeti (67.13×), and Volkswagen Touran (26.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Jetta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.