Rascasse Audience Intelligence

Volkswagen Jetta Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Jetta in Germany — modelled from more than twelve digital signal sources. Volkswagen Jetta has an estimated audience of 530,173 people in Germany.

#172among Car type in Germany#160among Car Model in Germany#518in Cars & Mobility

The average Volkswagen Jetta fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Volkswagen Gol, Škoda Yeti, Volkswagen Caddy, with strongest over-indexing on Volkswagen Gol (111.62× the country average).

Demographically, the Volkswagen Jetta audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Jetta fan in Germany is more male, around 35.1 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen Gol.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Jetta profile in Germany.

Audience size
530K
in Germany
Gender
38.0%♀
62.0% male
Age
35.1
average years
Country rank
#11194
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Jetta fans

38.0% are female, 62.0% are male, average age 35.1.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Volkswagen Jetta audience in Germany
MetricValue
Female38.0%
Male62.0%
Average age35.1
Estimated audience size530,173
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Volkswagen Jetta audience in Germany
Age bracketShare%
16-1932%
20-2918%
30-3918%
40-4918%
50+13%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Volkswagen Jetta audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Jetta
CountryShare
United States15.5%
Brazil11.7%
Mexico8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Jetta audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Jetta fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~60K1.14×
02Hessen~40K1.12×
03Sachsen~30K1.11×
04Hamburg~10K1.10×
05Bayern~90K1.05×
06Thüringen~10K1.05×
07Brandenburg~20K1.03×
08Sachsen-Anhalt~10K1.02×
09Mecklenburg-Vorpommern~10K1.02×
10Nordrhein-Westfalen~100K1.00×
11Baden-Württemberg~70K0.97×
12Rheinland-Pfalz~30K0.97×
13Schleswig-Holstein~20K0.89×
14Berlin~20K0.88×
15Bremen~4K0.86×
16Saarland~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Jetta, Germany
0.84×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Jetta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Jetta audience
#·InterestCategoryAffinity×
01Volkswagen GolCars & Mobility111.62×
02Škoda YetiCars & Mobility67.13×
03Volkswagen SciroccoCars & Mobility54.24×
04Peugeot 408Cars & Mobility51.89×
05Volkswagen PhaetonCars & Mobility46.22×
06Volkswagen CaddyCars & Mobility38.64×
07Volkswagen BeetleCars & Mobility37.88×
08Volkswagen AmarokCars & Mobility36.84×
09Volkswagen CrafterCars & Mobility32.53×
10Volkswagen FoxCars & Mobility30.64×
11Peugeot 206Cars & Mobility27.58×
12Volkswagen TouranCars & Mobility26.67×
13Škoda SuperbCars & Mobility22.73×
14Volkswagen PassatCars & Mobility16.16×
15Volkswagen TiguanCars & Mobility15.87×
16EssoCars & Mobility12.20×
17Auto mechanicCars & Mobility7.89×
18Used CarsCars & Mobility7.72×
19Google MapsInternet & Social Media4.22×
20AutoScout24Cars & Mobility3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Jetta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Jetta audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.39×
Family OrientationCONSERVATISM1.89×
PatriotismCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Jetta audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
SustainabilityBALANCE0.77×
TravellingTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Jetta have in Germany?

Volkswagen Jetta has an estimated audience of 530,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Jetta fans?

38.0% of Volkswagen Jetta fans are female, 62.0% are male, with an average age of 35.1 years.

03

Which brands do Volkswagen Jetta fans like most?

Volkswagen Jetta fans show strongest brand affinity for Volkswagen Gol (111.62×), Škoda Yeti (67.13×), and Volkswagen Caddy (38.64×) over the country average.

04

Where do Volkswagen Jetta fans live in Germany?

Volkswagen Jetta fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Jetta fans also like?

Beyond Volkswagen Jetta itself, the audience over-indexes on Škoda Yeti (67.13×), Volkswagen Caddy (38.64×), Peugeot 408 (51.89×), and Volkswagen Beetle (37.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Jetta audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Jetta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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