Volkswagen Jetta Audience in United States

Volkswagen Jetta logo

Volkswagen Jetta has an estimated audience of 1,671,135 people in United States. 27.6% are female, 72.4% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Volkswagen Tiguan, Volkswagen, Online shopping, AutoZone, Business.

The average Volkswagen Jetta fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Volkswagen Tiguan, Volkswagen, Online shopping, with strongest over-indexing on Volkswagen Tiguan (9.63× the country average). Demographically, the Volkswagen Jetta audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volkswagen Jetta fans

Demographic split for Volkswagen Jetta audience in United States
MetricValue
Female27.6%
Male72.4%
Average age36.0
Estimated audience size1,671,135

Audience persona

The typical Volkswagen Jetta fan in United States is more male, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Volkswagen Tiguan.

Top regions in United States

Top regions ranked by reach for Volkswagen Jetta in United States
RegionReachAffinity
California192,4331.05×
Texas175,2791.22×
Florida139,5391.23×
New York100,4151.08×
Illinois70,8811.27×
Pennsylvania63,8301.13×
Georgia58,6731.14×
North Carolina54,1851.08×
Ohio53,9651.05×
New Jersey50,6641.19×
Virginia46,7381.15×
Michigan40,4030.92×
Tennessee36,1441.08×
Washington34,6911.03×
Massachusetts34,3571.04×
Arizona34,0931×
Indiana32,5361.07×
Missouri32,0981.19×
Maryland30,3901.06×
Wisconsin24,9370.99×
Alabama24,1071.03×
Colorado23,9570.91×
South Carolina23,1760.92×
Minnesota22,2800.93×
Louisiana22,0771.02×
Kentucky19,5980.94×
Oklahoma19,0831.03×
Connecticut19,0541.14×
Oregon17,1240.89×
Utah16,7121.12×
Nevada15,9580.99×
Arkansas14,1971.03×
Mississippi13,3860.97×
Kansas13,2051×
Iowa12,5360.91×
New Mexico8,5321.02×
Nebraska8,3330.99×
West Virginia8,2911.07×
Idaho7,7290.92×
Hawaii6,8740.96×
New Hampshire6,6151×
Maine5,7260.96×
Rhode Island4,9350.93×
Washington, District of Columbia4,9280.98×
Delaware4,4190.96×
Montana3,2010.69×
North Dakota2,8340.83×
South Dakota2,6970.7×
Alaska2,5050.7×
Vermont2,4060.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen Jetta audience
BrandAffinityCategory
Volkswagen Tiguan9.63×Cars & Mobility
Volkswagen6.14×Cars & Mobility
Online shopping1.75×Shopping
AutoZone2.57×Cars & Mobility
Business1.66×Business & Career
New York City2.03×Travel & Leisure
Video games1.9×Games
Used car2.97×Cars & Mobility
Family1.56×Kids & Family
Crunch Fitness5.14×Sports
Hatchback4.81×Cars & Mobility
Photography1.5×Arts & Culture
CarMax3.11×Cars & Mobility
Automobiles1.58×Cars & Mobility
Max Verstappen6.59×Sports
Kelley Blue Book3.57×Movies & TV
SUVs1.92×Cars & Mobility
Certified Pre-Owned4.42×Cars & Mobility
Instant messaging1.88×Internet & Social Media
Hybrids3.37×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen Jetta audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
Quality AwarenessPREMIUM1.42
Luxury OrientationPREMIUM1.41
Need for SecurityCONSERVATISM1.33
Family OrientationCONSERVATISM1.32
LGBTQ+ IdentityOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen Jetta
CountryShare
United States15.8%
Brazil11.9%
Mexico8.8%

See Volkswagen Jetta audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volkswagen Jetta have in United States?

Volkswagen Jetta has an estimated audience of 1,671,135 people in United States, concentrated in California and Texas.

What is the gender split and age of Volkswagen Jetta fans?

27.6% of Volkswagen Jetta fans are female, 72.4% are male, with an average age of 36.0 years.

Which brands do Volkswagen Jetta fans like most?

Volkswagen Jetta fans show strongest brand affinity for Volkswagen Tiguan (9.63×), Volkswagen (6.14×), and Online shopping (1.75×) over the country average.

Where do Volkswagen Jetta fans live in United States?

Volkswagen Jetta fans in United States are most concentrated in California (reach 192,433), Texas (reach 175,279), and Florida (reach 139,539). These three regions account for the largest share of the active audience.

What other brands do Volkswagen Jetta fans also like?

Beyond Volkswagen Jetta itself, the audience over-indexes on Volkswagen (6.14×), Online shopping (1.75×), AutoZone (2.57×), and Business (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Jetta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.