Rascasse Audience Intelligence

Volkswagen Jetta Audience in United States

A data profile of the people who buy, follow and care about Volkswagen Jetta in United States — modelled from more than twelve digital signal sources. Volkswagen Jetta has an estimated audience of 1,677,421 people in United States.

#124among Car type in United States#108among Car Model in United States#549in Cars & Mobility

The average Volkswagen Jetta fan in United States is 36.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volkswagen Tiguan, Volkswagen, Online shopping, with strongest over-indexing on Volkswagen Tiguan (9.63× the country average).

Demographically, the Volkswagen Jetta audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volkswagen Jetta fan in United States is more male, around 36.0 years old, with strong Family Orientation tendencies and a notable affinity for Volkswagen Tiguan.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Jetta profile in United States.

Audience size
1.7M
in United States
Gender
27.6%♀
72.4% male
Age
36.0
average years
Country rank
#16327
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Jetta fans

27.6% are female, 72.4% are male, average age 36.0.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Volkswagen Jetta audience in United States
MetricValue
Female27.6%
Male72.4%
Average age36.0
Estimated audience size1,677,421
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Volkswagen Jetta audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4916%
50+17%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Volkswagen Jetta audience comes from United States.

Worldwide audience distribution share by country for Volkswagen Jetta
CountryShare
United States15.5%
Brazil11.7%
Mexico8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Jetta audience in United States is strongest.

Fig. 05

Top regions by affinity

Volkswagen Jetta fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~70K1.22×
02Texas~200K1.21×
03Florida~100K1.18×
04Missouri~30K1.17×
05West Virginia~9K1.15×
06Connecticut~20K1.13×
07Pennsylvania~60K1.12×
08Virginia~50K1.12×
09New Jersey~50K1.11×
10Georgia~60K1.08×
11Louisiana~20K1.08×
12Utah~20K1.08×
13Indiana~30K1.07×
14Oklahoma~20K1.06×
15North Carolina~50K1.05×
16Maryland~30K1.05×
17Alabama~20K1.05×
18Mississippi~10K1.05×
19Arkansas~10K1.05×
20New Hampshire~7K1.05×
21Ohio~50K1.04×
22Tennessee~30K1.04×
23Kansas~10K1.03×
24Nebraska~8K1.01×
25New York~90K1.00×
26Arizona~30K1.00×
27Massachusetts~30K0.99×
28Wisconsin~20K0.99×
29New Mexico~8K0.99×
30Maine~6K0.99×
31Delaware~5K0.99×
32California~200K0.98×
33Washington~30K0.98×
34Kentucky~20K0.97×
35Idaho~8K0.96×
36Washington, District of Columbia~5K0.96×
37Nevada~20K0.95×
38Iowa~10K0.95×
39Hawaii~7K0.95×
40South Carolina~20K0.93×
41Rhode Island~5K0.93×
42North Dakota~3K0.92×
43Vermont~3K0.91×
44Michigan~40K0.90×
45Minnesota~20K0.90×
46Colorado~20K0.87×
47Oregon~20K0.86×
48South Dakota~3K0.83×
49Alaska~3K0.80×
50Montana~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Jetta, United States
0.77×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Jetta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Jetta audience
#·InterestCategoryAffinity×
01Volkswagen TiguanCars & Mobility9.63×
02Max VerstappenSports6.59×
03VolkswagenCars & Mobility6.14×
04Crunch FitnessSports5.14×
05HatchbackCars & Mobility4.81×
06Certified Pre-OwnedCars & Mobility4.42×
07Kelley Blue BookMovies & TV3.57×
08HybridsCars & Mobility3.37×
09CarMaxCars & Mobility3.11×
10Used carCars & Mobility2.97×
11AutoZoneCars & Mobility2.57×
12New York CityTravel & Leisure2.03×
13SUVsCars & Mobility1.92×
14Video gamesGames1.90×
15Instant messagingInternet & Social Media1.88×
16Online shoppingShopping1.75×
17BusinessBusiness & Career1.66×
18AutomobilesCars & Mobility1.58×
19FamilyKids & Family1.56×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Jetta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Jetta audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.57×
Need for SecurityCONSERVATISM1.53×
Early Adopter MentalityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Jetta audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.77×
MindfulnessBALANCE0.79×
IndulgenceJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Jetta have in United States?

Volkswagen Jetta has an estimated audience of 1,677,421 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volkswagen Jetta fans?

27.6% of Volkswagen Jetta fans are female, 72.4% are male, with an average age of 36.0 years.

03

Which brands do Volkswagen Jetta fans like most?

Volkswagen Jetta fans show strongest brand affinity for Volkswagen Tiguan (9.63×), Volkswagen (6.14×), and Online shopping (1.75×) over the country average.

04

Where do Volkswagen Jetta fans live in United States?

Volkswagen Jetta fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Jetta fans also like?

Beyond Volkswagen Jetta itself, the audience over-indexes on Volkswagen (6.14×), Online shopping (1.75×), Business (1.66×), and New York City (2.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Jetta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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