Volkswagen Audience in United States

Volkswagen logo

Volkswagen has an estimated audience of 13,960,966 people in United States. 26.1% are female, 73.9% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Business, AutoZone, Volkswagen Tiguan, Automobiles, Fishing reel.

The average Volkswagen fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Business, AutoZone, Volkswagen Tiguan, with strongest over-indexing on Business (1.66× the country average). Demographically, the Volkswagen audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Volkswagen fans

Demographic split for Volkswagen audience in United States
MetricValue
Female26.1%
Male73.9%
Average age36.9
Estimated audience size13,960,966

Audience persona

The typical Volkswagen fan in United States is more male, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Business.

Top regions in United States

Top regions ranked by reach for Volkswagen in United States
RegionReachAffinity
California1,680,9331.09×
Texas1,679,5921.4×
Florida1,339,8041.42×
New York875,1311.12×
Illinois588,0921.26×
Pennsylvania528,7301.12×
Georgia487,5661.13×
New Jersey483,9261.36×
Ohio447,0181.04×
North Carolina430,7581.03×
Virginia383,3551.13×
Arizona349,1271.22×
Michigan332,4990.91×
Massachusetts313,7551.14×
Tennessee304,0641.09×
Washington288,4611.03×
Maryland273,4511.14×
Indiana248,0500.97×
Missouri232,8881.03×
Colorado232,1801.06×
South Carolina216,6331.03×
Louisiana201,2481.12×
Wisconsin199,2370.95×
Minnesota199,0861×
Alabama197,3831.01×
Connecticut175,0341.25×
Kentucky148,0460.85×
Utah146,7021.17×
Oklahoma144,6740.93×
Oregon141,8240.89×
Nevada138,8851.03×
Arkansas107,5400.93×
Kansas99,8820.91×
Mississippi92,1440.8×
Iowa91,1170.79×
New Mexico66,7750.95×
New Hampshire64,0431.16×
Idaho58,4620.84×
West Virginia56,2640.87×
Nebraska55,8930.8×
Rhode Island45,6891.03×
Maine44,2780.89×
Washington, District of Columbia40,8400.97×
Hawaii40,4230.67×
Delaware38,4361×
Vermont30,4121.24×
Montana25,5180.66×
South Dakota19,8510.62×
North Dakota19,7440.69×
Alaska18,6550.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen audience
BrandAffinityCategory
Business1.66×Business & Career
AutoZone2.48×Cars & Mobility
Volkswagen Tiguan7.48×Cars & Mobility
Automobiles1.58×Cars & Mobility
Fishing reel3.12×Sports
Used car2.48×Cars & Mobility
Bus3×Cars & Mobility
SUVs1.95×Cars & Mobility
Used Cars2.88×Cars & Mobility
Transport1.56×Cars & Mobility
Motor vehicle1.68×Cars & Mobility
Engine2.34×Cars & Mobility
CarMax2.46×Cars & Mobility
Road1.98×Travel & Leisure
RVs2.1×Cars & Mobility
Instant messaging1.58×Internet & Social Media
O'Reilly Auto Parts2.46×Cars & Mobility
Carvana2.54×Cars & Mobility
Kelley Blue Book2.84×Movies & TV
Hand tool2.02×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Risk AppetiteTHRILL1.8
Early Adopter MentalityPOWER1.38
Family OrientationCONSERVATISM1.38
Quality AwarenessPREMIUM1.26
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen
CountryShare
United States10.3%
Germany8.2%
Brazil8.2%

See Volkswagen audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Volkswagen have in United States?

Volkswagen has an estimated audience of 13,960,966 people in United States, concentrated in California and Texas.

What is the gender split and age of Volkswagen fans?

26.1% of Volkswagen fans are female, 73.9% are male, with an average age of 36.9 years.

Which brands do Volkswagen fans like most?

Volkswagen fans show strongest brand affinity for Business (1.66×), AutoZone (2.48×), and Volkswagen Tiguan (7.48×) over the country average.

Where do Volkswagen fans live in United States?

Volkswagen fans in United States are most concentrated in California (reach 1,680,933), Texas (reach 1,679,592), and Florida (reach 1,339,804). These three regions account for the largest share of the active audience.

What other brands do Volkswagen fans also like?

Beyond Volkswagen itself, the audience over-indexes on AutoZone (2.48×), Volkswagen Tiguan (7.48×), Automobiles (1.58×), and Fishing reel (3.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.