Rascasse Audience Intelligence

Muscle car Audience in United States

A data profile of the people who buy, follow and care about Muscle car in United States — modelled from more than twelve digital signal sources. Muscle car has an estimated audience of 23,018,296 people in United States.

#5among Car type in United States#940among Topic in United States#40in Cars & Mobility

The average Muscle car fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Engine, Hot rod, Motor vehicle, with strongest over-indexing on Engine (3.3× the country average).

Demographically, the Muscle car audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Muscle car fan in United States is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Engine.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muscle car profile in United States.

Audience size
23M
in United States
Gender
24.1%♀
75.9% male
Age
38.5
average years
Country rank
#1373
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muscle car fans

24.1% are female, 75.9% are male, average age 38.5.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Muscle car audience in United States
MetricValue
Female24.1%
Male75.9%
Average age38.5
Estimated audience size23,018,296
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Muscle car audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3916%
40-4917%
50+24%
Fig. 04

Worldwide distribution

38.0%

of the worldwide Muscle car audience comes from United States.

Worldwide audience distribution share by country for Muscle car
CountryShare
United States38.0%
Germany4.4%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muscle car audience in United States is strongest.

Fig. 05

Top regions by affinity

Muscle car fans by region: top regions in United States
#RegionReachAffinity×
01Utah~400K2.06×
02Oklahoma~300K1.31×
03Idaho~100K1.25×
04Nebraska~100K1.18×
05Kansas~200K1.17×
06West Virginia~100K1.17×
07Montana~70K1.15×
08Indiana~500K1.14×
09New Mexico~100K1.14×
10Arkansas~200K1.13×
11Kentucky~300K1.12×
12Missouri~400K1.11×
13Iowa~200K1.10×
14Tennessee~500K1.07×
15Alabama~300K1.07×
16Mississippi~200K1.07×
17North Dakota~50K1.05×
18North Carolina~700K1.03×
19Louisiana~300K1.03×
20South Dakota~50K1.03×
21Wyoming~40K1.03×
22Michigan~600K1.02×
23Texas~2M1.01×
24South Carolina~400K1.01×
25Ohio~700K1.00×
26Nevada~200K1.00×
27Georgia~700K0.99×
28Arizona~500K0.99×
29Florida~1.5M0.98×
30Washington~500K0.98×
31Wisconsin~300K0.97×
32Oregon~300K0.97×
33New Hampshire~90K0.95×
34Alaska~50K0.95×
35Maine~80K0.94×
36Illinois~700K0.92×
37California~2.5M0.91×
38Pennsylvania~700K0.90×
39Minnesota~300K0.89×
40Virginia~500K0.87×
41Hawaii~90K0.86×
42Colorado~300K0.85×
43Connecticut~200K0.84×
44Delaware~50K0.80×
45Maryland~300K0.79×
46Rhode Island~60K0.78×
47New Jersey~500K0.77×
48Massachusetts~300K0.73×
49New York~900K0.70×
50Washington, District of Columbia~50K0.65×
Fig. 06

Affinity by region

Affinity by region — Muscle car, United States
0.65×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muscle car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muscle car audience
#·InterestCategoryAffinity×
01Antique carCars & Mobility4.67×
02MustangPets & Animals4.45×
03Hot rodCars & Mobility4.28×
04Auto showCars & Mobility4.25×
05Automotive designBusiness & Career3.33×
06Motorcycle sportSports3.32×
07EngineCars & Mobility3.30×
08MachiningBusiness & Career3.30×
09DrivingCars & Mobility2.96×
10All-terrain vehicleCars & Mobility2.92×
11Discount TireShopping2.76×
12Hand toolHome & Garden2.32×
13WheelCars & Mobility2.15×
14Motor vehicleCars & Mobility2.08×
15AutoZoneCars & Mobility1.98×
16TransportCars & Mobility1.68×
17SUVsCars & Mobility1.68×
18Eastern Time ZonePolitics & Society1.61×
19AdventureTravel & Leisure1.55×
20ManufacturingBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muscle car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Muscle car audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
Need for SecurityCONSERVATISM1.27×
DIY MentalityTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Muscle car audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.92×
Quality AwarenessPREMIUM0.92×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Muscle car have in United States?

Muscle car has an estimated audience of 23,018,296 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Muscle car fans?

24.1% of Muscle car fans are female, 75.9% are male, with an average age of 38.5 years.

03

Which brands do Muscle car fans like most?

Muscle car fans show strongest brand affinity for Engine (3.3×), Hot rod (4.28×), and Motor vehicle (2.08×) over the country average.

04

Where do Muscle car fans live in United States?

Muscle car fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Muscle car fans also like?

Beyond Muscle car itself, the audience over-indexes on Hot rod (4.28×), Motor vehicle (2.08×), Transport (1.68×), and Antique car (4.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Muscle car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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