Muscle car Audience in United States

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Muscle car has an estimated audience of 23,018,296 people in United States. 24.1% are female, 75.9% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Engine, Hot rod, Motor vehicle, AutoZone, Transport.

The average Muscle car fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Engine, Hot rod, Motor vehicle, with strongest over-indexing on Engine (3.3× the country average). Demographically, the Muscle car audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Muscle car fans

Demographic split for Muscle car audience in United States
MetricValue
Female24.1%
Male75.9%
Average age38.5
Estimated audience size23,018,296

Audience persona

The typical Muscle car fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Engine.

Top regions in United States

Top regions ranked by reach for Muscle car in United States
RegionReachAffinity
California2,539,4371×
Texas2,106,6211.06×
Florida1,709,8921.1×
New York963,0780.75×
Georgia776,5921.1×
Illinois760,6080.99×
North Carolina755,2751.09×
Ohio694,3480.98×
Pennsylvania687,9870.89×
Michigan619,9011.03×
Virginia502,3880.9×
Tennessee498,2641.08×
Washington492,2241.07×
New Jersey491,1770.84×
Indiana481,9991.15×
Arizona480,8231.02×
Utah479,8682.33×
Missouri397,6451.07×
South Carolina353,0071.02×
Oklahoma343,6521.34×
Alabama342,8651.07×
Massachusetts325,7050.72×
Maryland323,9120.82×
Louisiana321,1681.08×
Kentucky317,5261.1×
Colorado314,2380.87×
Wisconsin312,6650.9×
Minnesota281,3040.85×
Oregon265,5381.01×
Nevada231,3571.04×
Arkansas213,1261.12×
Mississippi206,7451.09×
Iowa203,0331.07×
Kansas199,2921.1×
Connecticut192,2410.83×
New Mexico136,9901.19×
Nebraska131,9931.14×
Idaho126,9821.1×
West Virginia120,4401.12×
Hawaii85,7920.87×
New Hampshire75,3570.83×
Maine69,1380.84×
Montana64,4331.01×
Rhode Island53,0380.72×
South Dakota49,4960.93×
North Dakota43,8850.93×
Delaware43,3670.68×
Washington, District of Columbia41,4180.6×
Wyoming31,7820.93×
Vermont25,7050.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Muscle car audience
BrandAffinityCategory
Engine3.3×Cars & Mobility
Hot rod4.28×Cars & Mobility
Motor vehicle2.08×Cars & Mobility
AutoZone1.98×Cars & Mobility
Transport1.68×Cars & Mobility
Antique car4.67×Cars & Mobility
Automotive design3.33×Business & Career
Driving2.96×Cars & Mobility
Wheel2.15×Cars & Mobility
Discount Tire2.76×Shopping
Hand tool2.32×Home & Garden
Motorcycle sport3.32×Sports
All-terrain vehicle2.92×Cars & Mobility
Auto show4.25×Cars & Mobility
Adventure1.55×Travel & Leisure
SUVs1.68×Cars & Mobility
Machining3.3×Business & Career
Manufacturing1.52×Business & Career
Eastern Time Zone1.61×Politics & Society
Mustang4.45×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Muscle car audience
TraitClusterScore
Risk AppetiteTHRILL2.17
Luxury OrientationPREMIUM1.81
PatriotismCONSERVATISM1.55
Family OrientationCONSERVATISM1.25
Early Adopter MentalityPOWER1.24
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Muscle car
CountryShare
United States38.0%
Germany4.4%
United Kingdom4.2%

See Muscle car audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Muscle car have in United States?

Muscle car has an estimated audience of 23,018,296 people in United States, concentrated in California and Texas.

What is the gender split and age of Muscle car fans?

24.1% of Muscle car fans are female, 75.9% are male, with an average age of 38.5 years.

Which brands do Muscle car fans like most?

Muscle car fans show strongest brand affinity for Engine (3.3×), Hot rod (4.28×), and Motor vehicle (2.08×) over the country average.

Where do Muscle car fans live in United States?

Muscle car fans in United States are most concentrated in California (reach 2,539,437), Texas (reach 2,106,621), and Florida (reach 1,709,892). These three regions account for the largest share of the active audience.

What other brands do Muscle car fans also like?

Beyond Muscle car itself, the audience over-indexes on Hot rod (4.28×), Motor vehicle (2.08×), AutoZone (1.98×), and Transport (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Muscle car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.