Used car Audience in United States

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Used car has an estimated audience of 41,105,387 people in United States. 32.1% are female, 67.9% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Used Cars, AutoZone, CarGurus, Autotrader, CarMax.

The average Used car fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used Cars, AutoZone, CarGurus, with strongest over-indexing on Used Cars (6.22× the country average). Demographically, the Used car audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Used car fans

Demographic split for Used car audience in United States
MetricValue
Female32.1%
Male67.9%
Average age40.0
Estimated audience size41,105,387

Audience persona

The typical Used car fan in United States is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Used Cars.

Top regions in United States

Top regions ranked by reach for Used car in United States
RegionReachAffinity
California4,469,2820.99×
Texas3,690,5331.04×
Florida2,785,5651×
New York2,254,3600.98×
Pennsylvania1,735,2311.25×
Ohio1,495,4471.18×
Michigan1,394,4431.3×
Illinois1,331,6600.97×
North Carolina1,316,1911.06×
Georgia1,224,1940.97×
New Jersey1,150,8001.1×
Virginia1,064,3781.06×
Washington915,8901.11×
Indiana856,8941.14×
Massachusetts847,7321.05×
Missouri802,6201.21×
Maryland793,8801.12×
Arizona793,5730.95×
Tennessee761,6890.92×
Colorado721,5601.11×
Minnesota655,9351.11×
Wisconsin652,0061.05×
Louisiana646,2441.22×
South Carolina637,8201.03×
Alabama516,5610.9×
Kentucky510,0020.99×
Oklahoma480,8171.05×
Connecticut474,3971.15×
Oregon473,9161.01×
Kansas357,2941.1×
Iowa351,2151.04×
Utah339,5640.92×
Arkansas326,1310.96×
Nevada321,6540.81×
Mississippi303,1540.9×
West Virginia223,8701.17×
Idaho202,0450.98×
Nebraska188,0000.91×
New Hampshire181,5321.12×
New Mexico181,3140.88×
Maine141,2790.96×
Hawaii132,1050.75×
Delaware117,5531.04×
Rhode Island108,2440.83×
Washington, District of Columbia92,4510.75×
Montana90,9720.8×
South Dakota71,9220.76×
Vermont71,5060.99×
North Dakota71,3010.84×
Alaska62,0060.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Used car audience
BrandAffinityCategory
Used Cars6.22×Cars & Mobility
AutoZone3.29×Cars & Mobility
CarGurus3.95×Cars & Mobility
Autotrader4.6×Cars & Mobility
CarMax3.63×Cars & Mobility
Carfax (company)4.98×Cars & Mobility
Tire2.88×Cars & Mobility
Carvana3.48×Cars & Mobility
O'Reilly Auto Parts3.31×Cars & Mobility
Certified Pre-Owned4.92×Cars & Mobility
Car dealership3.14×Cars & Mobility
Physical model5.7×Kids & Family
Car finance4.69×Cars & Mobility
Craigslist2.07×Shopping
Advance Auto Parts3.06×Cars & Mobility
SUVs1.92×Cars & Mobility
Menards2.34×Home & Garden
Motor vehicle1.69×Cars & Mobility
Credit (finance)2.44×Business & Career
Kelley Blue Book3.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Used car audience
TraitClusterScore
Risk AppetiteTHRILL2
Luxury OrientationPREMIUM1.61
Family OrientationCONSERVATISM1.34
Quality AwarenessPREMIUM1.24
Need for SecurityCONSERVATISM1.22
Price SensitivityPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Used car
CountryShare
United States23.3%
Germany5.5%
Japan4.6%

See Used car audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Used car have in United States?

Used car has an estimated audience of 41,105,387 people in United States, concentrated in California and Texas.

What is the gender split and age of Used car fans?

32.1% of Used car fans are female, 67.9% are male, with an average age of 40.0 years.

Which brands do Used car fans like most?

Used car fans show strongest brand affinity for Used Cars (6.22×), AutoZone (3.29×), and CarGurus (3.95×) over the country average.

Where do Used car fans live in United States?

Used car fans in United States are most concentrated in California (reach 4,469,282), Texas (reach 3,690,533), and Florida (reach 2,785,565). These three regions account for the largest share of the active audience.

What other brands do Used car fans also like?

Beyond Used car itself, the audience over-indexes on AutoZone (3.29×), CarGurus (3.95×), Autotrader (4.6×), and CarMax (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.