Rascasse Audience Intelligence

Car dealership Audience in United States

A data profile of the people who buy, follow and care about Car dealership in United States — modelled from more than twelve digital signal sources. Car dealership has an estimated audience of 26,013,677 people in United States.

#36among Touchpoint in United States#29in Cars & Mobility

The average Car dealership fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used car, AutoZone, Automobiles, with strongest over-indexing on Used car (3.18× the country average).

Demographically, the Car dealership audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Car dealership fan in United States is more male, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Used car.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Car dealership profile in United States.

Audience size
26M
in United States
Gender
34.8%♀
65.2% male
Age
40.7
average years
Country rank
#1150
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Car dealership fans

34.8% are female, 65.2% are male, average age 40.7.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Car dealership audience in United States
MetricValue
Female34.8%
Male65.2%
Average age40.7
Estimated audience size26,013,677
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Car dealership audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Car dealership audience comes from United States.

Worldwide audience distribution share by country for Car dealership
CountryShare
United States25.0%
Germany5.7%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Car dealership audience in United States is strongest.

Fig. 05

Top regions by affinity

Car dealership fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~300K1.50×
02Kansas~300K1.47×
03Wyoming~50K1.39×
04Oregon~400K1.38×
05Missouri~500K1.27×
06South Dakota~80K1.26×
07North Dakota~70K1.26×
08Ohio~900K1.17×
09Alabama~400K1.16×
10Arkansas~200K1.15×
11Montana~80K1.15×
12Alaska~60K1.14×
13Nebraska~100K1.13×
14Tennessee~600K1.10×
15Indiana~500K1.08×
16Wisconsin~400K1.08×
17Oklahoma~300K1.07×
18Idaho~100K1.07×
19Mississippi~200K1.05×
20West Virginia~100K1.05×
21Virginia~700K1.04×
22Vermont~50K1.04×
23Michigan~700K1.03×
24Minnesota~400K1.02×
25Pennsylvania~900K1.00×
26Colorado~400K1.00×
27Kentucky~300K0.99×
28Washington~500K0.97×
29New Hampshire~100K0.96×
30New Mexico~100K0.95×
31Maine~90K0.95×
32Texas~2M0.94×
33Florida~1.5M0.94×
34Arizona~500K0.93×
35Utah~200K0.93×
36South Carolina~400K0.91×
37Illinois~800K0.89×
38New York~1.5M0.88×
39Delaware~60K0.88×
40North Carolina~700K0.87×
41Georgia~700K0.86×
42Louisiana~300K0.85×
43Hawaii~90K0.80×
44Connecticut~200K0.79×
45California~2M0.78×
46Rhode Island~60K0.77×
47Massachusetts~400K0.74×
48Maryland~300K0.72×
49New Jersey~500K0.71×
50Nevada~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Car dealership, United States
0.71×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Car dealership audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Car dealership audience
#·InterestCategoryAffinity×
01AutotraderCars & Mobility3.49×
02Carfax (company)Cars & Mobility3.33×
03Used carCars & Mobility3.18×
04Kelley Blue BookMovies & TV3.08×
05CarGurusCars & Mobility2.95×
06Used CarsCars & Mobility2.91×
07O'Reilly Auto PartsCars & Mobility2.65×
08Enterprise Rent-A-CarCars & Mobility2.42×
09AutoZoneCars & Mobility2.39×
10Commercial vehicleCars & Mobility2.39×
11CarMaxCars & Mobility2.37×
12BusCars & Mobility2.34×
13Freight transportCars & Mobility2.15×
14SUVsCars & Mobility2.03×
15Hand toolHome & Garden2.00×
16WheelCars & Mobility1.94×
17RoadTravel & Leisure1.91×
18TrucksCars & Mobility1.84×
19Motor vehicleCars & Mobility1.79×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Car dealership audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Car dealership audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.29×
Luxury OrientationPREMIUM1.17×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Car dealership audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
SustainabilityBALANCE0.74×
TraditionCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Car dealership have in United States?

Car dealership has an estimated audience of 26,013,677 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Car dealership fans?

34.8% of Car dealership fans are female, 65.2% are male, with an average age of 40.7 years.

03

Which brands do Car dealership fans like most?

Car dealership fans show strongest brand affinity for Used car (3.18×), AutoZone (2.39×), and Automobiles (1.58×) over the country average.

04

Where do Car dealership fans live in United States?

Car dealership fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Car dealership fans also like?

Beyond Car dealership itself, the audience over-indexes on AutoZone (2.39×), Automobiles (1.58×), SUVs (2.03×), and CarGurus (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Car dealership audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Car dealership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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