Car dealership Audience in United States

Car dealership logo

Car dealership has an estimated audience of 26,013,677 people in United States. 34.8% are female, 65.2% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Used car, AutoZone, Automobiles, SUVs, CarGurus.

The average Car dealership fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Used car, AutoZone, Automobiles, with strongest over-indexing on Used car (3.18× the country average). Demographically, the Car dealership audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Touchpoint

Demographics of Car dealership fans

Demographic split for Car dealership audience in United States
MetricValue
Female34.8%
Male65.2%
Average age40.7
Estimated audience size26,013,677

Audience persona

The typical Car dealership fan in United States is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Used car.

Top regions in United States

Top regions ranked by reach for Car dealership in United States
RegionReachAffinity
California2,270,9250.79×
Texas2,252,9271.01×
Florida1,764,1071×
New York1,342,1810.92×
Ohio992,2201.24×
Pennsylvania909,2711.04×
Illinois797,0080.92×
Michigan720,9141.06×
Virginia717,3661.13×
Georgia716,5510.89×
North Carolina691,7180.88×
Tennessee567,7891.09×
Missouri563,0811.34×
Indiana519,6341.09×
Arizona508,9550.96×
Oregon482,5591.62×
Washington475,6340.91×
New Jersey472,3280.71×
Wisconsin418,2941.07×
Colorado404,8310.99×
Minnesota388,2891.04×
Massachusetts376,0710.73×
Iowa354,2221.65×
South Carolina352,6540.9×
Alabama337,0250.93×
Kansas333,3561.63×
Maryland322,0460.72×
Oklahoma315,2291.09×
Kentucky311,1820.95×
Louisiana279,1940.83×
Arkansas253,3331.18×
Connecticut208,8390.8×
Mississippi208,6000.97×
Utah207,8360.89×
Nevada170,7500.68×
Nebraska150,7701.16×
Idaho136,0181.04×
New Mexico119,1040.91×
West Virginia111,2030.92×
New Hampshire93,8910.92×
Hawaii85,3300.76×
Maine82,8150.89×
Montana82,3951.14×
North Dakota67,7751.27×
Delaware62,6560.87×
South Dakota61,3491.02×
Rhode Island59,4700.72×
Alaska58,5941.05×
Vermont45,9481.01×
Wyoming42,3851.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Car dealership audience
BrandAffinityCategory
Used car3.18×Cars & Mobility
AutoZone2.39×Cars & Mobility
Automobiles1.58×Cars & Mobility
SUVs2.03×Cars & Mobility
CarGurus2.95×Cars & Mobility
Autotrader3.49×Cars & Mobility
Motor vehicle1.79×Cars & Mobility
Used Cars2.91×Cars & Mobility
Freight transport2.15×Cars & Mobility
O'Reilly Auto Parts2.65×Cars & Mobility
Kelley Blue Book3.08×Movies & TV
Wheel1.94×Cars & Mobility
CarMax2.37×Cars & Mobility
Enterprise Rent-A-Car2.42×Cars & Mobility
Road1.91×Travel & Leisure
Carfax (company)3.33×Cars & Mobility
Bus2.34×Cars & Mobility
Commercial vehicle2.39×Cars & Mobility
Hand tool2×Home & Garden
Trucks1.84×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Car dealership audience
TraitClusterScore
Risk AppetiteTHRILL2.12
Luxury OrientationPREMIUM1.71
Family OrientationCONSERVATISM1.25
Quality AwarenessPREMIUM1.18
Need for SecurityCONSERVATISM1.13
Price SensitivityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Car dealership
CountryShare
United States25.0%
Germany5.7%
Italy5.6%

See Car dealership audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Car dealership have in United States?

Car dealership has an estimated audience of 26,013,677 people in United States, concentrated in California and Texas.

What is the gender split and age of Car dealership fans?

34.8% of Car dealership fans are female, 65.2% are male, with an average age of 40.7 years.

Which brands do Car dealership fans like most?

Car dealership fans show strongest brand affinity for Used car (3.18×), AutoZone (2.39×), and Automobiles (1.58×) over the country average.

Where do Car dealership fans live in United States?

Car dealership fans in United States are most concentrated in California (reach 2,270,925), Texas (reach 2,252,927), and Florida (reach 1,764,107). These three regions account for the largest share of the active audience.

What other brands do Car dealership fans also like?

Beyond Car dealership itself, the audience over-indexes on AutoZone (2.39×), Automobiles (1.58×), SUVs (2.03×), and CarGurus (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Car dealership. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.