Rascasse Audience Intelligence

Trucks Audience in United States

A data profile of the people who buy, follow and care about Trucks in United States — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 40,349,341 people in United States.

#404among Topic in United States#11in Cars & Mobility

The average Trucks fan in United States is 40.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include SUVs, Mobile game, Discount Tire, with strongest over-indexing on SUVs (1.61× the country average).

Demographically, the Trucks audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trucks fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for SUVs.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trucks profile in United States.

Audience size
40.3M
in United States
Gender
36.2%♀
63.8% male
Age
40.6
average years
Country rank
#563
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trucks fans

36.2% are female, 63.8% are male, average age 40.6.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for Trucks audience in United States
MetricValue
Female36.2%
Male63.8%
Average age40.6
Estimated audience size40,349,341
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Trucks audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Trucks audience comes from United States.

Worldwide audience distribution share by country for Trucks
CountryShare
United States23.5%
Japan4.3%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Trucks fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~500K1.60×
02Arkansas~500K1.58×
03West Virginia~300K1.46×
04Kentucky~700K1.45×
05Alabama~800K1.42×
06Louisiana~700K1.37×
07Oklahoma~600K1.31×
08Wyoming~70K1.25×
09Indiana~900K1.23×
10Texas~4M1.22×
11Tennessee~1M1.22×
12Kansas~400K1.18×
13Missouri~700K1.15×
14South Carolina~700K1.15×
15New Mexico~200K1.15×
16Iowa~400K1.14×
17Georgia~1.5M1.10×
18Idaho~200K1.07×
19Nebraska~200K1.06×
20North Carolina~1.5M1.05×
21North Dakota~80K1.02×
22South Dakota~90K1.01×
23Arizona~800K0.99×
24Utah~400K0.99×
25Pennsylvania~1.5M0.98×
26Maine~100K0.98×
27Vermont~70K0.97×
28Ohio~1M0.96×
29Wisconsin~600K0.93×
30Michigan~1M0.92×
31Montana~100K0.90×
32Illinois~1M0.89×
33Florida~2.5M0.88×
34Virginia~900K0.87×
35Oregon~400K0.84×
36Colorado~500K0.83×
37California~3.5M0.82×
38Minnesota~500K0.82×
39Connecticut~300K0.82×
40Nevada~300K0.82×
41Alaska~70K0.82×
42Washington~700K0.81×
43New Hampshire~100K0.81×
44Maryland~500K0.75×
45Hawaii~100K0.74×
46Delaware~80K0.73×
47New York~1.5M0.71×
48New Jersey~700K0.66×
49Massachusetts~500K0.63×
50Rhode Island~80K0.59×
Fig. 06

Affinity by region

Affinity by region — Trucks, United States
0.59×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trucks audience
#·InterestCategoryAffinity×
01Discount TireShopping2.08×
02City BankBusiness & Career1.98×
03Lawn mowerHome & Garden1.94×
04Car dealershipCars & Mobility1.84×
05Mobile gameGames1.77×
06NASDAQBusiness & Career1.71×
07MotorcyclesCars & Mobility1.67×
08AuctionShopping1.66×
09LogisticsBusiness & Career1.66×
10Dump truckCars & Mobility1.66×
11SUVsCars & Mobility1.61×
12Real propertyHome & Garden1.58×
13Solar energyHome & Garden1.57×
14Made in USABusiness & Career1.57×
15HondaCars & Mobility1.55×
16High schoolBusiness & Career1.54×
17ToyotaCars & Mobility1.53×
18Credit (finance)Business & Career1.53×
19Talk radioMusic & Radio1.52×
20NASCARSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trucks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Need for SecurityCONSERVATISM1.36×
Career OrientationPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trucks audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
MindfulnessBALANCE0.81×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trucks have in United States?

Trucks has an estimated audience of 40,349,341 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Trucks fans?

36.2% of Trucks fans are female, 63.8% are male, with an average age of 40.6 years.

03

Which brands do Trucks fans like most?

Trucks fans show strongest brand affinity for SUVs (1.61×), Mobile game (1.77×), and Discount Tire (2.08×) over the country average.

04

Where do Trucks fans live in United States?

Trucks fans in United States are most concentrated in Texas (reach ~4M), California (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Trucks fans also like?

Beyond Trucks itself, the audience over-indexes on Mobile game (1.77×), Discount Tire (2.08×), Auction (1.66×), and Motorcycles (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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