Trucks Audience in United States

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Trucks has an estimated audience of 40,349,341 people in United States. 36.2% are female, 63.8% are male, average age 40.6. Top regions: Texas, California, Florida. Top brand affinities: Elsword, Israel, Pro-Ject, Corona (band), JDSU.

The average Trucks fan in United States is 40.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elsword, Israel, Pro-Ject, with strongest over-indexing on Elsword (17.5× the country average). Demographically, the Trucks audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Trucks fans

Demographic split for Trucks audience in United States
MetricValue
Female36.2%
Male63.8%
Average age40.6
Estimated audience size40,349,341

Audience persona

The typical Trucks fan in United States is more male, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Trucks in United States
RegionReachAffinity
Texas4,286,8561.24×
California3,685,5330.83×
Florida2,617,5780.96×
New York1,632,8740.72×
Georgia1,400,5841.13×
Pennsylvania1,397,5601.03×
Illinois1,320,1070.98×
North Carolina1,306,5751.08×
Ohio1,233,9240.99×
Tennessee1,060,5621.31×
Michigan1,042,3900.99×
Indiana921,1841.25×
Virginia877,1300.89×
Arizona857,8281.04×
Alabama817,3181.45×
Missouri751,2721.16×
South Carolina722,4181.19×
New Jersey708,1000.69×
Washington699,7060.86×
Kentucky681,3231.35×
Louisiana649,9521.25×
Colorado568,5910.89×
Oklahoma568,0361.27×
Wisconsin557,3210.92×
Maryland552,7250.8×
Mississippi522,1441.57×
Arkansas494,1171.49×
Massachusetts492,8350.62×
Minnesota479,5010.83×
Oregon398,1820.86×
Iowa380,4461.14×
Kansas371,3171.17×
Nevada326,8630.84×
Utah321,4990.89×
Connecticut315,5560.78×
West Virginia261,4441.39×
New Mexico227,1401.12×
Idaho210,2781.04×
Nebraska205,6501.02×
Maine138,5920.96×
New Hampshire128,1710.81×
Hawaii114,0760.66×
Montana100,1050.89×
South Dakota88,9110.95×
North Dakota81,6340.98×
Wyoming77,1681.29×
Delaware75,5140.68×
Rhode Island74,4820.58×
Vermont67,0240.95×
Alaska63,3080.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trucks audience
BrandAffinityCategory
Elsword17.5×Games
Israel1.57×Travel & Leisure
Pro-Ject3×Music & Radio
Corona (band)3.15×Music & Radio
JDSU1.52×Business & Career
Staycation1.57×Home & Garden
Noodle (Gorillaz)1.54×Music & Radio
Home staging2.11×Home & Garden
MK1.53×Music & Radio
UK garage1.91×Music & Radio
WESH1.56×Movies & TV
County council1.64×Politics & Society
Kento Yamazaki3.11×Movies & TV
Tipsy Elves2.63×Shopping
Kerang1.81×Travel & Leisure
Northrop Grumman1.66×Business & Career
Halsey, Oregon2.1×Travel & Leisure
Nebraska Cornhuskers2.12×Sports
Manual labour1.54×Business & Career
Lebanese cuisine1.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trucks audience
TraitClusterScore
ExtroversionTHRILL1.11
Family OrientationCONSERVATISM1.01
Social Media UsageJOY1
Need for SecurityCONSERVATISM1
Price SensitivityPREMIUM0.99
Risk AppetiteTHRILL0.94

Worldwide distribution

Worldwide audience distribution share by country for Trucks
CountryShare
United States23.5%
Japan4.3%
Brazil4.1%

See Trucks audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Trucks have in United States?

Trucks has an estimated audience of 40,349,341 people in United States, concentrated in Texas and California.

What is the gender split and age of Trucks fans?

36.2% of Trucks fans are female, 63.8% are male, with an average age of 40.6 years.

Which brands do Trucks fans like most?

Trucks fans show strongest brand affinity for Elsword (17.5×), Israel (1.57×), and Pro-Ject (3×) over the country average.

Where do Trucks fans live in United States?

Trucks fans in United States are most concentrated in Texas (reach 4,286,856), California (reach 3,685,533), and Florida (reach 2,617,578). These three regions account for the largest share of the active audience.

What other brands do Trucks fans also like?

Beyond Trucks itself, the audience over-indexes on Israel (1.57×), Pro-Ject (3×), Corona (band) (3.15×), and JDSU (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.