Trucks Audience in Canada
Trucks has an estimated audience of 4,737,429 people in Canada. 35.3% are female, 64.7% are male, average age 41.1. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: SUVs, Used car, Credit (finance), Hatchback, Solar energy.
The average Trucks fan in Canada is 41.1 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include SUVs, Used car, Credit (finance), with strongest over-indexing on SUVs (1.67× the country average). Demographically, the Trucks audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Trucks fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 41.1 |
| Estimated audience size | 4,737,429 |
Audience persona
The typical Trucks fan in Canada is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for SUVs.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,450,860 | 1.23× |
| British Columbia | 762,859 | 1.08× |
| Alberta | 720,205 | 1.23× |
| Quebec | 432,932 | 0.38× |
| Saskatchewan | 233,917 | 1.56× |
| Manitoba | 200,662 | 1.13× |
| Nova Scotia | 130,807 | 0.93× |
| New Brunswick | 106,770 | 0.98× |
| Newfoundland and Labrador | 58,064 | 0.81× |
| Prince Edward Island | 17,893 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SUVs | 1.67× | Cars & Mobility |
| Used car | 1.78× | Cars & Mobility |
| Credit (finance) | 1.83× | Business & Career |
| Hatchback | 2.23× | Cars & Mobility |
| Solar energy | 1.79× | Home & Garden |
| Tesla Motors | 1.69× | Cars & Mobility |
| Family car | 2.23× | Cars & Mobility |
| GMC | 2.23× | Cars & Mobility |
| Electric vehicle | 1.85× | Cars & Mobility |
| Honda | 1.54× | Cars & Mobility |
| CarGurus | 2.23× | Cars & Mobility |
| Hyundai | 1.59× | Cars & Mobility |
| Automobile repair shop | 2.23× | Cars & Mobility |
| Car dealership | 1.53× | Cars & Mobility |
| Lawn mower | 2.03× | Home & Garden |
| Mazda | 1.69× | Cars & Mobility |
| Mitsubishi | 2.23× | Cars & Mobility |
| Vehicle insurance | 1.59× | Cars & Mobility |
| Carcare | 2.23× | Cars & Mobility |
| Lexus | 1.73× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.79 |
| Family Orientation | CONSERVATISM | 1.41 |
| Convenience Orientation | PREMIUM | 1.23 |
| Individualism | JOY | 1.15 |
| Quality Awareness | PREMIUM | 1.13 |
| Career Orientation | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
See Trucks audiences in other countries
More Cars & Mobility audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Trucks have in Canada?
Trucks has an estimated audience of 4,737,429 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Trucks fans?
35.3% of Trucks fans are female, 64.7% are male, with an average age of 41.1 years.
Which brands do Trucks fans like most?
Trucks fans show strongest brand affinity for SUVs (1.67×), Used car (1.78×), and Credit (finance) (1.83×) over the country average.
Where do Trucks fans live in Canada?
Trucks fans in Canada are most concentrated in Ontario (reach 2,450,860), British Columbia (reach 762,859), and Alberta (reach 720,205). These three regions account for the largest share of the active audience.
What other brands do Trucks fans also like?
Beyond Trucks itself, the audience over-indexes on Used car (1.78×), Credit (finance) (1.83×), Hatchback (2.23×), and Solar energy (1.79×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.