A data profile of the people who buy, follow and care about Trucks in Spain — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 3,727,466 people in Spain.
Trucks has an estimated audience of 3,727,466 people in Spain. 28.2% are female, 71.8% are male, average age 44.3. Top brand affinities: Livemusic, Plug-in hybrid, Solar energy, Škoda Auto, SUVs.
Top brand affinities include Livemusic, Plug-in hybrid, Solar energy, with strongest over-indexing on Livemusic (2.88× the country average).
Demographically, the Trucks audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Trucks fan in Spain is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Livemusic.
The key figures that characterise the Trucks profile in Spain.
28.2% are female, 71.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 44.3 |
| Estimated audience size | 3,727,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Trucks audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
The strongest cross-interests of the Trucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeWalt | Home & Garden | 5.69× | ||
| 02 | AutoScout24 | Cars & Mobility | 3.27× | ||
| 03 | Lexus | Cars & Mobility | 3.25× | ||
| 04 | Electric motorcycles and scooters | Cars & Mobility | 3.23× | ||
| 05 | Plug-in hybrid | Cars & Mobility | 3.20× | ||
| 06 | Bild | News | 2.93× | ||
| 07 | Livemusic | Music & Radio | 2.88× | ||
| 08 | Mazda | Cars & Mobility | 2.81× | ||
| 09 | Solar energy | Home & Garden | 2.78× | ||
| 10 | Motorcycle helmet | Cars & Mobility | 2.78× | ||
| 11 | Tesla Motors | Cars & Mobility | 2.75× | ||
| 12 | Betfair | Games | 2.72× | ||
| 13 | Custom motorcycle | Cars & Mobility | 2.62× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.33× | ||
| 15 | Electric vehicle | Cars & Mobility | 2.29× | ||
| 16 | Motorcycle accessories | Cars & Mobility | 2.24× | ||
| 17 | Toyota | Cars & Mobility | 2.12× | ||
| 18 | Innovation | Business & Career | 1.87× | ||
| 19 | Volkswagen | Cars & Mobility | 1.79× | ||
| 20 | SUVs | Cars & Mobility | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Need for Security | CONSERVATISM | 1.55× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Mindfulness | BALANCE | 0.65× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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