A data profile of the people who buy, follow and care about Trucks in United Kingdom — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 5,874,811 people in United Kingdom.
The average Trucks fan in United Kingdom is 43.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Esso, Wikipedia, Betfair, with strongest over-indexing on Esso (3.35× the country average).
Demographically, the Trucks audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Trucks fan in United Kingdom is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Esso.
The key figures that characterise the Trucks profile in United Kingdom.
35.1% are female, 64.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 43.4 |
| Estimated audience size | 5,874,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Trucks audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
Where the Trucks audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~700K | 1.35× | |
| 02 | Northern Ireland | ~200K | 1.33× | |
| 03 | West Midlands | ~300K | 1.29× | |
| 04 | Yorkshire and the Humber | ~500K | 1.16× | |
| 05 | North East | ~200K | 1.00× | |
| 06 | Scotland | ~500K | 0.97× | |
| 07 | South East | ~700K | 0.95× | |
| 08 | England | ~4.5M | 0.91× | |
| 09 | South West | ~400K | 0.87× | |
| 10 | Wales | ~300K | 0.78× | |
| 11 | East Midlands | ~300K | 0.77× | |
| 12 | North West | ~400K | 0.64× |
The strongest cross-interests of the Trucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Semi-trailer truck | Cars & Mobility | 5.65× | ||
| 02 | Esso | Cars & Mobility | 3.35× | ||
| 03 | Aston Martin | Cars & Mobility | 3.16× | ||
| 04 | Motorhome | Cars & Mobility | 2.98× | ||
| 05 | Betfair | Games | 2.69× | ||
| 06 | Forestry | Home & Garden | 2.66× | ||
| 07 | Air pollution | Health | 2.65× | ||
| 08 | Risk management | Business & Career | 2.62× | ||
| 09 | Mobile home | Cars & Mobility | 2.61× | ||
| 10 | Wikipedia | Internet & Social Media | 2.50× | ||
| 11 | Škoda Auto | Cars & Mobility | 2.41× | ||
| 12 | Solar energy | Home & Garden | 2.26× | ||
| 13 | SUVs | Cars & Mobility | 2.21× | ||
| 14 | Refrigerator | Home & Garden | 2.16× | ||
| 15 | William Hill (bookmaker) | Games | 2.05× | ||
| 16 | Auction | Shopping | 1.92× | ||
| 17 | Used car | Cars & Mobility | 1.90× | ||
| 18 | Internet & Social Media | 1.87× | |||
| 19 | Hobby | Home & Garden | 1.58× | ||
| 20 | Rugby union | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Risk Appetite | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Creativity | OPEN | 0.77× | |
| Design Affinity | PREMIUM | 0.78× |
Trucks has an estimated audience of 5,874,811 people in United Kingdom, concentrated in England and South East.
35.1% of Trucks fans are female, 64.9% are male, with an average age of 43.4 years.
Trucks fans show strongest brand affinity for Esso (3.35×), Wikipedia (2.5×), and Betfair (2.69×) over the country average.
Trucks fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Trucks itself, the audience over-indexes on Wikipedia (2.5×), Betfair (2.69×), William Hill (bookmaker) (2.05×), and WhatsApp (1.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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