A data profile of the people who buy, follow and care about Trucks in India — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 4,953,541 people in India.
Trucks has an estimated audience of 4,953,541 people in India. 13.5% are female, 86.5% are male, average age 33.1. Top brand affinities: Vehicles, Automobiles, Volunteering, Drawing, Dogs.
Top brand affinities include Vehicles, Automobiles, Volunteering, with strongest over-indexing on Vehicles (1.53× the country average).
Demographically, the Trucks audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
The typical Trucks fan in India is more male, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Vehicles.
The key figures that characterise the Trucks profile in India.
13.5% are female, 86.5% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 13.5% |
| Male | 86.5% |
| Average age | 33.1 |
| Estimated audience size | 4,953,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Trucks audience comes from India.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
The strongest cross-interests of the Trucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Verstappen | Sports | 2.44× | ||
| 02 | Volunteering | Politics & Society | 2.37× | ||
| 03 | Reptiles | Pets & Animals | 2.29× | ||
| 04 | Škoda Auto | Cars & Mobility | 2.18× | ||
| 05 | Drawing | Home & Garden | 2.00× | ||
| 06 | Formula One | Sports | 1.87× | ||
| 07 | Motorcycles | Cars & Mobility | 1.80× | ||
| 08 | Cruises | Travel & Leisure | 1.76× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.71× | ||
| 10 | Hindustan | Politics & Society | 1.71× | ||
| 11 | Bicycle | Cars & Mobility | 1.67× | ||
| 12 | Automobiles | Cars & Mobility | 1.66× | ||
| 13 | Dogs | Pets & Animals | 1.66× | ||
| 14 | Social media marketing | Business & Career | 1.58× | ||
| 15 | Comics | Literature | 1.54× | ||
| 16 | Vehicles | Cars & Mobility | 1.53× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.53× | ||
| 18 | Toys | Games | 1.52× | ||
| 19 | SUVs | Cars & Mobility | 1.52× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.39× | |
| Luxury Orientation | PREMIUM | 1.33× | |
| Pet Ownership | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.56× | |
| Tradition | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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