A data profile of the people who buy, follow and care about Formula One in India — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 4,897,229 people in India.
The average Formula One fan in India is 28.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include XXXTentacion, FIFA World Cup, International Chamber of Commerce, with strongest over-indexing on XXXTentacion (1.52× the country average).
Demographically, the Formula One audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Formula One fan in India is more male, around 28.7 years old, with strong Patriotism tendencies and a notable affinity for XXXTentacion.
The key figures that characterise the Formula One profile in India.
15.9% are female, 84.1% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 15.9% |
| Male | 84.1% |
| Average age | 28.7 |
| Estimated audience size | 4,897,229 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 29% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Formula One audience comes from India.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~100K | 1.90× | |
| 02 | Karnataka | ~200K | 1.83× | |
| 03 | Maharashtra | ~400K | 1.66× | |
| 04 | Goa | ~8K | 1.55× | |
| 05 | Meghalaya | ~6K | 1.27× | |
| 06 | Tamil Nadu | ~100K | 1.15× | |
| 07 | Haryana | ~70K | 1.10× | |
| 08 | Nagaland | ~4K | 1.08× | |
| 09 | Mizoram | ~4K | 1.07× | |
| 10 | Sikkim | ~2K | 1.07× | |
| 11 | Telangana | ~70K | 1.05× | |
| 12 | Arunachal Pradesh | ~3K | 1.01× | |
| 13 | Manipur | ~6K | 0.96× | |
| 14 | Tripura | ~6K | 0.93× | |
| 15 | Uttarakhand | ~20K | 0.89× | |
| 16 | Himachal Pradesh | ~20K | 0.87× | |
| 17 | Chhattisgarh | ~30K | 0.84× | |
| 18 | Assam | ~40K | 0.83× | |
| 19 | Jharkhand | ~30K | 0.83× | |
| 20 | Gujarat | ~100K | 0.82× | |
| 21 | Andhra Pradesh | ~50K | 0.82× | |
| 22 | Jammu and Kashmir | ~20K | 0.82× | |
| 23 | Punjab (region) | ~50K | 0.77× | |
| 24 | West Bengal | ~100K | 0.76× | |
| 25 | Odisha | ~40K | 0.73× | |
| 26 | Madhya Pradesh | ~60K | 0.68× | |
| 27 | Rajasthan | ~70K | 0.67× | |
| 28 | Uttar Pradesh | ~200K | 0.66× | |
| 29 | Bihar | ~60K | 0.62× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lewis Hamilton | Sports | 3.86× | ||
| 02 | BMW M5 | Cars & Mobility | 3.70× | ||
| 03 | RVs | Cars & Mobility | 3.23× | ||
| 04 | Engine | Cars & Mobility | 2.83× | ||
| 05 | Cars (film) | Movies & TV | 2.24× | ||
| 06 | Forex signal | Business & Career | 2.23× | ||
| 07 | Tata Motors | Cars & Mobility | 2.17× | ||
| 08 | Motor vehicle | Cars & Mobility | 1.98× | ||
| 09 | BMW | Cars & Mobility | 1.85× | ||
| 10 | SUVs | Cars & Mobility | 1.83× | ||
| 11 | Swing trading | Business & Career | 1.78× | ||
| 12 | UEFA Champions League | Sports | 1.74× | ||
| 13 | Outdoor recreation | Sports | 1.72× | ||
| 14 | TradingView | Business & Career | 1.68× | ||
| 15 | International Chamber of Commerce | Business & Career | 1.63× | ||
| 16 | Superman | Movies & TV | 1.61× | ||
| 17 | FIFA World Cup | Sports | 1.60× | ||
| 18 | Peacemaker | Movies & TV | 1.60× | ||
| 19 | Local news | News | 1.55× | ||
| 20 | XXXTentacion | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.57× | |
| Risk Appetite | THRILL | 1.48× | |
| Need for Security | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.02× | |
| Creativity | OPEN | 1.04× | |
| Individualism | JOY | 1.06× |
Formula One has an estimated audience of 4,897,229 people in India, concentrated in Maharashtra and Karnataka.
15.9% of Formula One fans are female, 84.1% are male, with an average age of 28.7 years.
Formula One fans show strongest brand affinity for XXXTentacion (1.52×), FIFA World Cup (1.6×), and International Chamber of Commerce (1.63×) over the country average.
Formula One fans in India are most concentrated in Maharashtra (reach ~400K), Karnataka (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on FIFA World Cup (1.6×), International Chamber of Commerce (1.63×), Outdoor recreation (1.72×), and Superman (1.61×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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