A data profile of the people who buy, follow and care about Trucks in Portugal — modelled from more than twelve digital signal sources. Trucks has an estimated audience of 1,372,242 people in Portugal.
The average Trucks fan in Portugal is 45.0 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Used car, SUVs, MotoGP, with strongest over-indexing on Used car (2.31× the country average).
Demographically, the Trucks audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Trucks fan in Portugal is more male, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for Used car.
The key figures that characterise the Trucks profile in Portugal.
31.5% are female, 68.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 45.0 |
| Estimated audience size | 1,372,242 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Trucks audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 4.3% |
| Brazil | 4.1% |
Where the Trucks audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~500K | 1.21× | |
| 02 | Leiria District | ~90K | 1.19× | |
| 03 | Porto District | ~300K | 1.13× | |
| 04 | Faro District | ~100K | 1.13× | |
| 05 | Santarém District | ~70K | 1.13× | |
| 06 | Setúbal District | ~200K | 1.11× | |
| 07 | Coimbra District | ~70K | 1.11× | |
| 08 | Braga District | ~100K | 1.10× | |
| 09 | Aveiro District | ~100K | 1.04× | |
| 10 | Azores | ~40K | 1.01× | |
| 11 | Castelo Branco District | ~30K | 0.99× | |
| 12 | Beja District | ~20K | 0.99× | |
| 13 | Viana do Castelo District | ~30K | 0.98× | |
| 14 | Guarda District | ~20K | 0.98× | |
| 15 | Bragança District | ~20K | 0.98× | |
| 16 | Portalegre District | ~10K | 0.98× | |
| 17 | Viseu District | ~50K | 0.97× | |
| 18 | Vila Real District | ~20K | 0.96× | |
| 19 | Madeira | ~40K | 0.95× | |
| 20 | Évora District | ~20K | 0.95× |
The strongest cross-interests of the Trucks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 2.49× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.38× | ||
| 03 | Vehicle insurance | Cars & Mobility | 2.32× | ||
| 04 | Used car | Cars & Mobility | 2.31× | ||
| 05 | Aston Martin | Cars & Mobility | 2.29× | ||
| 06 | Volvo | Cars & Mobility | 2.07× | ||
| 07 | Tesla Motors | Cars & Mobility | 1.91× | ||
| 08 | MotoGP | Sports | 1.86× | ||
| 09 | Honda | Cars & Mobility | 1.86× | ||
| 10 | Solar energy | Home & Garden | 1.83× | ||
| 11 | Škoda Auto | Cars & Mobility | 1.81× | ||
| 12 | Toyota | Cars & Mobility | 1.78× | ||
| 13 | Formula One | Sports | 1.72× | ||
| 14 | SUVs | Cars & Mobility | 1.71× | ||
| 15 | First-person shooter games | Games | 1.68× | ||
| 16 | Electric vehicle | Cars & Mobility | 1.65× | ||
| 17 | Gambling | Games | 1.56× | ||
| 18 | Peugeot | Cars & Mobility | 1.56× | ||
| 19 | Volkswagen | Cars & Mobility | 1.56× | ||
| 20 | Motorcycles | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.21× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Luxury Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Family Orientation | CONSERVATISM | 0.68× | |
| Creativity | OPEN | 0.73× |
Trucks has an estimated audience of 1,372,242 people in Portugal, concentrated in Lisbon District and Porto District.
31.5% of Trucks fans are female, 68.5% are male, with an average age of 45.0 years.
Trucks fans show strongest brand affinity for Used car (2.31×), SUVs (1.71×), and MotoGP (1.86×) over the country average.
Trucks fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Trucks itself, the audience over-indexes on SUVs (1.71×), MotoGP (1.86×), Hybrid electric vehicle (2.49×), and Solar energy (1.83×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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