A data profile of the people who buy, follow and care about Formula One in Portugal — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 1,625,819 people in Portugal.
The average Formula One fan in Portugal is 40.1 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Motorcycle racing, SUVs, Motor vehicle, with strongest over-indexing on Motorcycle racing (2.04× the country average).
Demographically, the Formula One audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Formula One fan in Portugal is more male, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Motorcycle racing.
The key figures that characterise the Formula One profile in Portugal.
27.1% are female, 72.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 40.1 |
| Estimated audience size | 1,625,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Formula One audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Portalegre District | ~20K | 1.33× | |
| 02 | Lisbon District | ~600K | 1.15× | |
| 03 | Bragança District | ~20K | 1.06× | |
| 04 | Guarda District | ~20K | 1.05× | |
| 05 | Beja District | ~30K | 1.03× | |
| 06 | Faro District | ~100K | 1.02× | |
| 07 | Vila Real District | ~30K | 1.01× | |
| 08 | Évora District | ~30K | 1.01× | |
| 09 | Castelo Branco District | ~30K | 1.00× | |
| 10 | Azores | ~40K | 0.98× | |
| 11 | Viana do Castelo District | ~40K | 0.98× | |
| 12 | Viseu District | ~50K | 0.97× | |
| 13 | Madeira | ~50K | 0.96× | |
| 14 | Leiria District | ~80K | 0.95× | |
| 15 | Coimbra District | ~80K | 0.94× | |
| 16 | Aveiro District | ~100K | 0.92× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Braga District | ~100K | 0.91× | |
| 19 | Porto District | ~300K | 0.82× | |
| 20 | Santarém District | ~60K | 0.82× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto mechanic | Cars & Mobility | 2.12× | ||
| 02 | José Mourinho | Sports | 2.08× | ||
| 03 | Motorcycle racing | Cars & Mobility | 2.04× | ||
| 04 | Hybrids | Cars & Mobility | 2.02× | ||
| 05 | MotoGP | Sports | 1.95× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 1.94× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 1.90× | ||
| 08 | Driving | Cars & Mobility | 1.89× | ||
| 09 | Sport bike | Cars & Mobility | 1.87× | ||
| 10 | Miguel Oliveira | Sports | 1.82× | ||
| 11 | Electric car | Cars & Mobility | 1.79× | ||
| 12 | Used Cars | Cars & Mobility | 1.78× | ||
| 13 | Motorcycle club | Cars & Mobility | 1.75× | ||
| 14 | Motorcycle sport | Sports | 1.72× | ||
| 15 | Bus | Cars & Mobility | 1.71× | ||
| 16 | Used car | Cars & Mobility | 1.71× | ||
| 17 | Motorcycling | Cars & Mobility | 1.70× | ||
| 18 | SUVs | Cars & Mobility | 1.66× | ||
| 19 | Global Positioning System | Technology & Electronics | 1.58× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.41× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Risk Appetite | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.75× | |
| Mindfulness | BALANCE | 0.78× | |
| Creativity | OPEN | 0.78× |
Formula One has an estimated audience of 1,625,819 people in Portugal, concentrated in Lisbon District and Porto District.
27.1% of Formula One fans are female, 72.9% are male, with an average age of 40.1 years.
Formula One fans show strongest brand affinity for Motorcycle racing (2.04×), SUVs (1.66×), and Motor vehicle (1.52×) over the country average.
Formula One fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on SUVs (1.66×), Motor vehicle (1.52×), José Mourinho (2.08×), and Hybrids (2.02×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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