A data profile of the people who buy, follow and care about Used car in Portugal — modelled from more than twelve digital signal sources. Used car has an estimated audience of 1,724,189 people in Portugal.
The average Used car fan in Portugal is 43.4 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Family car, Vehicle insurance, OLX, with strongest over-indexing on Family car (5.31× the country average).
Demographically, the Used car audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Used car fan in Portugal is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Family car.
The key figures that characterise the Used car profile in Portugal.
31.6% are female, 68.4% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 31.6% |
| Male | 68.4% |
| Average age | 43.4 |
| Estimated audience size | 1,724,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Used car audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.3% |
| Germany | 5.5% |
| Japan | 4.6% |
Where the Used car audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~200K | 1.34× | |
| 02 | Bragança District | ~20K | 1.05× | |
| 03 | Portalegre District | ~20K | 1.05× | |
| 04 | Guarda District | ~20K | 1.04× | |
| 05 | Castelo Branco District | ~30K | 1.02× | |
| 06 | Beja District | ~30K | 1.02× | |
| 07 | Leiria District | ~90K | 1.01× | |
| 08 | Vila Real District | ~30K | 1.00× | |
| 09 | Évora District | ~30K | 1.00× | |
| 10 | Coimbra District | ~80K | 0.99× | |
| 11 | Viana do Castelo District | ~40K | 0.98× | |
| 12 | Madeira | ~50K | 0.97× | |
| 13 | Azores | ~50K | 0.97× | |
| 14 | Viseu District | ~60K | 0.96× | |
| 15 | Lisbon District | ~500K | 0.95× | |
| 16 | Setúbal District | ~200K | 0.93× | |
| 17 | Braga District | ~200K | 0.92× | |
| 18 | Aveiro District | ~100K | 0.92× | |
| 19 | Porto District | ~300K | 0.86× | |
| 20 | Santarém District | ~70K | 0.86× |
The strongest cross-interests of the Used car audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jeep Compass | Cars & Mobility | 5.83× | ||
| 02 | Vehicle insurance | Cars & Mobility | 5.62× | ||
| 03 | Family car | Cars & Mobility | 5.31× | ||
| 04 | Crossover (automobile) | Cars & Mobility | 4.25× | ||
| 05 | Car dealership | Cars & Mobility | 3.84× | ||
| 06 | Used Cars | Cars & Mobility | 3.39× | ||
| 07 | Hybrids | Cars & Mobility | 3.33× | ||
| 08 | Minivans | Cars & Mobility | 3.18× | ||
| 09 | Hatchback | Cars & Mobility | 3.13× | ||
| 10 | SEAT | Cars & Mobility | 3.08× | ||
| 11 | Auto mechanic | Cars & Mobility | 3.06× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 3.00× | ||
| 13 | Funding | Business & Career | 2.90× | ||
| 14 | Driving | Cars & Mobility | 2.71× | ||
| 15 | Road | Travel & Leisure | 2.50× | ||
| 16 | SUVs | Cars & Mobility | 2.27× | ||
| 17 | Electric car | Cars & Mobility | 2.17× | ||
| 18 | Bus | Cars & Mobility | 2.15× | ||
| 19 | OLX | Shopping | 2.08× | ||
| 20 | Money | Business & Career | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.96× | |
| Family Orientation | CONSERVATISM | 1.82× | |
| Quality Awareness | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Individualism | JOY | 0.72× | |
| Tradition | CONSERVATISM | 0.72× |
Used car has an estimated audience of 1,724,189 people in Portugal, concentrated in Lisbon District and Porto District.
31.6% of Used car fans are female, 68.4% are male, with an average age of 43.4 years.
Used car fans show strongest brand affinity for Family car (5.31×), Vehicle insurance (5.62×), and OLX (2.08×) over the country average.
Used car fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Used car itself, the audience over-indexes on Vehicle insurance (5.62×), OLX (2.08×), Hybrids (3.33×), and Used Cars (3.39×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Used car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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