A data profile of the people who buy, follow and care about Road in Portugal — modelled from more than twelve digital signal sources. Road has an estimated audience of 1,555,965 people in Portugal.
The average Road fan in Portugal is 45.8 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, WhatsApp, Used car, with strongest over-indexing on OLX (1.94× the country average).
Demographically, the Road audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Road fan in Portugal is more male, around 45.8 years old, with strong Need for Security tendencies and a notable affinity for OLX.
The key figures that characterise the Road profile in Portugal.
39.2% are female, 60.8% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 45.8 |
| Estimated audience size | 1,555,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 32% |
of the worldwide Road audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
Where the Road audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.38× | |
| 02 | Porto District | ~400K | 1.28× | |
| 03 | Santarém District | ~100K | 1.28× | |
| 04 | Aveiro District | ~100K | 1.17× | |
| 05 | Setúbal District | ~200K | 1.16× | |
| 06 | Coimbra District | ~90K | 1.15× | |
| 07 | Braga District | ~200K | 1.12× | |
| 08 | Leiria District | ~90K | 1.11× | |
| 09 | Faro District | ~100K | 1.07× | |
| 10 | Viseu District | ~60K | 1.02× | |
| 11 | Castelo Branco District | ~30K | 1.00× | |
| 12 | Madeira | ~40K | 0.98× | |
| 13 | Azores | ~40K | 0.97× | |
| 14 | Vila Real District | ~30K | 0.96× | |
| 15 | Portalegre District | ~20K | 0.96× | |
| 16 | Viana do Castelo District | ~40K | 0.95× | |
| 17 | Beja District | ~20K | 0.95× | |
| 18 | Guarda District | ~20K | 0.95× | |
| 19 | Bragança District | ~20K | 0.95× | |
| 20 | Évora District | ~30K | 0.94× |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hybrid electric vehicle | Cars & Mobility | 2.87× | ||
| 02 | Automobile repair shop | Cars & Mobility | 2.84× | ||
| 03 | Volvo | Cars & Mobility | 2.53× | ||
| 04 | Used car | Cars & Mobility | 2.50× | ||
| 05 | Norauto | Cars & Mobility | 2.43× | ||
| 06 | Air pollution | Health | 2.19× | ||
| 07 | Solar energy | Home & Garden | 2.11× | ||
| 08 | Škoda Auto | Cars & Mobility | 2.11× | ||
| 09 | OLX | Shopping | 1.94× | ||
| 10 | Toyota | Cars & Mobility | 1.87× | ||
| 11 | MotoGP | Sports | 1.86× | ||
| 12 | Peugeot | Cars & Mobility | 1.77× | ||
| 13 | SUVs | Cars & Mobility | 1.69× | ||
| 14 | Real property | Home & Garden | 1.65× | ||
| 15 | Innovation | Business & Career | 1.65× | ||
| 16 | Formula One | Sports | 1.63× | ||
| 17 | Credit (finance) | Business & Career | 1.57× | ||
| 18 | Betclic | Games | 1.55× | ||
| 19 | Portugal national football team | Sports | 1.55× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.51× | |
| Family Orientation | CONSERVATISM | 0.64× | |
| Creativity | OPEN | 0.79× |
Road has an estimated audience of 1,555,965 people in Portugal, concentrated in Lisbon District and Porto District.
39.2% of Road fans are female, 60.8% are male, with an average age of 45.8 years.
Road fans show strongest brand affinity for OLX (1.94×), WhatsApp (1.51×), and Used car (2.5×) over the country average.
Road fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Road itself, the audience over-indexes on WhatsApp (1.51×), Used car (2.5×), Betclic (1.55×), and SUVs (1.69×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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