A data profile of the people who buy, follow and care about Credit (finance) in Portugal — modelled from more than twelve digital signal sources. Credit (finance) has an estimated audience of 1,967,883 people in Portugal.
The average Credit (finance) fan in Portugal is 47.4 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Loan, Banking, Savings account, with strongest over-indexing on Loan (3.32× the country average).
Demographically, the Credit (finance) audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Credit (finance) fan in Portugal is balanced, around 47.4 years old, with strong Need for Security tendencies and a notable affinity for Loan.
The key figures that characterise the Credit (finance) profile in Portugal.
45.6% are female, 54.4% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 47.4 |
| Estimated audience size | 1,967,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Credit (finance) audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.6% |
| Brazil | 8.8% |
| United Kingdom | 4.4% |
Where the Credit (finance) audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.29× | |
| 02 | Lisbon District | ~700K | 1.12× | |
| 03 | Leiria District | ~100K | 1.08× | |
| 04 | Porto District | ~500K | 1.07× | |
| 05 | Santarém District | ~100K | 1.07× | |
| 06 | Aveiro District | ~200K | 1.06× | |
| 07 | Setúbal District | ~200K | 1.04× | |
| 08 | Faro District | ~100K | 1.04× | |
| 09 | Coimbra District | ~100K | 1.01× | |
| 10 | Vila Real District | ~40K | 1.00× | |
| 11 | Viseu District | ~70K | 0.99× | |
| 12 | Guarda District | ~30K | 0.99× | |
| 13 | Braga District | ~200K | 0.98× | |
| 14 | Viana do Castelo District | ~50K | 0.98× | |
| 15 | Portalegre District | ~20K | 0.98× | |
| 16 | Beja District | ~30K | 0.97× | |
| 17 | Castelo Branco District | ~40K | 0.96× | |
| 18 | Évora District | ~30K | 0.96× | |
| 19 | Azores | ~50K | 0.95× | |
| 20 | Madeira | ~50K | 0.94× |
The strongest cross-interests of the Credit (finance) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loan | Business & Career | 3.32× | ||
| 02 | Savings account | Business & Career | 3.29× | ||
| 03 | Deposit account | Business & Career | 2.55× | ||
| 04 | Life insurance | Business & Career | 2.32× | ||
| 05 | Banking | Business & Career | 1.96× | ||
| 06 | Health insurance | Business & Career | 1.96× | ||
| 07 | Škoda Auto | Cars & Mobility | 1.87× | ||
| 08 | Online banking | Business & Career | 1.86× | ||
| 09 | Funding | Business & Career | 1.85× | ||
| 10 | Saving | Business & Career | 1.84× | ||
| 11 | Credit cards | Business & Career | 1.83× | ||
| 12 | Bus | Cars & Mobility | 1.75× | ||
| 13 | Financial services | Business & Career | 1.67× | ||
| 14 | Insurance | Business & Career | 1.62× | ||
| 15 | Renault | Cars & Mobility | 1.62× | ||
| 16 | Mattress | Home & Garden | 1.60× | ||
| 17 | Used Cars | Cars & Mobility | 1.59× | ||
| 18 | Road | Travel & Leisure | 1.57× | ||
| 19 | Peugeot | Cars & Mobility | 1.57× | ||
| 20 | Used car | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.35× | |
| Family Orientation | CONSERVATISM | 1.08× | |
| Spirituality | BALANCE | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Extroversion | THRILL | 0.68× | |
| Early Adopter Mentality | POWER | 0.75× |
Credit (finance) has an estimated audience of 1,967,883 people in Portugal, concentrated in Lisbon District and Porto District.
45.6% of Credit (finance) fans are female, 54.4% are male, with an average age of 47.4 years.
Credit (finance) fans show strongest brand affinity for Loan (3.32×), Banking (1.96×), and Savings account (3.29×) over the country average.
Credit (finance) fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Credit (finance) itself, the audience over-indexes on Banking (1.96×), Savings account (3.29×), Credit cards (1.83×), and Saving (1.84×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Credit (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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