A data profile of the people who buy, follow and care about Used Cars in Portugal — modelled from more than twelve digital signal sources. Used Cars has an estimated audience of 1,466,830 people in Portugal.
The average Used Cars fan in Portugal is 44.5 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Gmail, Used car, Invention, with strongest over-indexing on Gmail (1.63× the country average).
Demographically, the Used Cars audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Used Cars fan in Portugal is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Gmail.
The key figures that characterise the Used Cars profile in Portugal.
29.1% are female, 70.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 44.5 |
| Estimated audience size | 1,466,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Used Cars audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 27.1% |
| United Kingdom | 6.4% |
| Germany | 6.2% |
Where the Used Cars audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~100K | 1.34× | |
| 02 | Bragança District | ~20K | 1.05× | |
| 03 | Portalegre District | ~20K | 1.05× | |
| 04 | Guarda District | ~20K | 1.04× | |
| 05 | Castelo Branco District | ~30K | 1.02× | |
| 06 | Beja District | ~20K | 1.02× | |
| 07 | Leiria District | ~80K | 1.01× | |
| 08 | Vila Real District | ~30K | 1.00× | |
| 09 | Évora District | ~30K | 1.00× | |
| 10 | Coimbra District | ~70K | 0.99× | |
| 11 | Viana do Castelo District | ~40K | 0.98× | |
| 12 | Madeira | ~40K | 0.97× | |
| 13 | Azores | ~40K | 0.97× | |
| 14 | Viseu District | ~50K | 0.96× | |
| 15 | Lisbon District | ~400K | 0.95× | |
| 16 | Setúbal District | ~200K | 0.93× | |
| 17 | Braga District | ~100K | 0.92× | |
| 18 | Aveiro District | ~100K | 0.92× | |
| 19 | Porto District | ~300K | 0.86× | |
| 20 | Santarém District | ~60K | 0.86× |
The strongest cross-interests of the Used Cars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.02× | ||
| 02 | Mazda | Cars & Mobility | 2.00× | ||
| 03 | Family car | Cars & Mobility | 1.95× | ||
| 04 | Hatchback | Cars & Mobility | 1.89× | ||
| 05 | Auto maintenance | Cars & Mobility | 1.89× | ||
| 06 | Škoda Auto | Cars & Mobility | 1.88× | ||
| 07 | Crossover (automobile) | Cars & Mobility | 1.83× | ||
| 08 | Invention | Business & Career | 1.76× | ||
| 09 | Global Positioning System | Technology & Electronics | 1.75× | ||
| 10 | Gmail | Internet & Social Media | 1.63× | ||
| 11 | Internal combustion engine | Cars & Mobility | 1.61× | ||
| 12 | Motorcycle helmet | Cars & Mobility | 1.60× | ||
| 13 | Auto mechanic | Cars & Mobility | 1.58× | ||
| 14 | Automotive design | Business & Career | 1.56× | ||
| 15 | Tire | Cars & Mobility | 1.54× | ||
| 16 | Gas | Home & Garden | 1.54× | ||
| 17 | Driving | Cars & Mobility | 1.54× | ||
| 18 | Renault | Cars & Mobility | 1.52× | ||
| 19 | Sport bike | Cars & Mobility | 1.52× | ||
| 20 | Toyota | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.13× | |
| Patriotism | CONSERVATISM | 1.04× | |
| Family Orientation | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.56× | |
| Design Affinity | PREMIUM | 0.67× | |
| Indulgence | JOY | 0.69× |
Used Cars has an estimated audience of 1,466,830 people in Portugal, concentrated in Lisbon District and Porto District.
29.1% of Used Cars fans are female, 70.9% are male, with an average age of 44.5 years.
Used Cars fans show strongest brand affinity for Gmail (1.63×), Used car (2.02×), and Invention (1.76×) over the country average.
Used Cars fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Used Cars itself, the audience over-indexes on Used car (2.02×), Invention (1.76×), Global Positioning System (1.75×), and Family car (1.95×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Used Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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