A data profile of the people who buy, follow and care about Sport bike in Portugal — modelled from more than twelve digital signal sources. Sport bike has an estimated audience of 1,342,208 people in Portugal.
The average Sport bike fan in Portugal is 38.5 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include MotoGP, Chopper (motorcycle), Ducati, with strongest over-indexing on MotoGP (4.17× the country average).
Demographically, the Sport bike audience skews more male with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sport bike fan in Portugal is more male, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for MotoGP.
The key figures that characterise the Sport bike profile in Portugal.
30.7% are female, 69.3% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 38.5 |
| Estimated audience size | 1,342,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 17% |
of the worldwide Sport bike audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 7.3% |
| Japan | 6.7% |
Where the Sport bike audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.12× | |
| 02 | Portalegre District | ~20K | 1.11× | |
| 03 | Guarda District | ~20K | 1.09× | |
| 04 | Beja District | ~20K | 1.07× | |
| 05 | Vila Real District | ~30K | 1.05× | |
| 06 | Évora District | ~20K | 1.04× | |
| 07 | Castelo Branco District | ~30K | 1.03× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Viana do Castelo District | ~30K | 1.00× | |
| 10 | Viseu District | ~50K | 0.99× | |
| 11 | Madeira | ~40K | 0.98× | |
| 12 | Coimbra District | ~60K | 0.96× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Aveiro District | ~90K | 0.94× | |
| 15 | Braga District | ~100K | 0.92× | |
| 16 | Faro District | ~80K | 0.92× | |
| 17 | Setúbal District | ~100K | 0.91× | |
| 18 | Porto District | ~200K | 0.82× | |
| 19 | Santarém District | ~50K | 0.82× | |
| 20 | Lisbon District | ~300K | 0.75× |
The strongest cross-interests of the Sport bike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chopper (motorcycle) | Cars & Mobility | 6.15× | ||
| 02 | Aprilia | Cars & Mobility | 6.08× | ||
| 03 | Ducati | Cars & Mobility | 5.53× | ||
| 04 | Superbike World Championship | Sports | 5.34× | ||
| 05 | MotoGP | Sports | 4.17× | ||
| 06 | Suzuki | Cars & Mobility | 4.09× | ||
| 07 | KTM | Cars & Mobility | 4.01× | ||
| 08 | Max Verstappen | Sports | 3.68× | ||
| 09 | BMW Motorrad | Cars & Mobility | 3.35× | ||
| 10 | Motocross | Sports | 3.02× | ||
| 11 | Aston Martin | Cars & Mobility | 3.00× | ||
| 12 | Harley-Davidson | Cars & Mobility | 2.91× | ||
| 13 | Retail banking | Business & Career | 2.69× | ||
| 14 | Motorcycle helmet | Cars & Mobility | 2.54× | ||
| 15 | Honda | Cars & Mobility | 2.43× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 2.18× | ||
| 17 | Used car | Cars & Mobility | 1.99× | ||
| 18 | Formula One | Sports | 1.87× | ||
| 19 | S.L. Benfica | Sports | 1.60× | ||
| 20 | Sporting Clube de Portugal | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.46× | |
| Risk Appetite | THRILL | 1.39× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.50× | |
| Creativity | OPEN | 0.54× | |
| Family Orientation | CONSERVATISM | 0.55× |
Sport bike has an estimated audience of 1,342,208 people in Portugal, concentrated in Lisbon District and Porto District.
30.7% of Sport bike fans are female, 69.3% are male, with an average age of 38.5 years.
Sport bike fans show strongest brand affinity for MotoGP (4.17×), Chopper (motorcycle) (6.15×), and Ducati (5.53×) over the country average.
Sport bike fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~200K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Sport bike itself, the audience over-indexes on Chopper (motorcycle) (6.15×), Ducati (5.53×), Do it yourself (DIY) (2.18×), and Sporting Clube de Portugal (1.54×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sport bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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