Rascasse Audience Intelligence

Sport bike Audience in United States

A data profile of the people who buy, follow and care about Sport bike in United States — modelled from more than twelve digital signal sources. Sport bike has an estimated audience of 15,222,462 people in United States.

#1557among Topic in United States#80in Cars & Mobility

The average Sport bike fan in United States is 36.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Motorcycle helmet, Motorcycle accessories, Touring motorcycle, with strongest over-indexing on Motorcycle helmet (23.13× the country average).

Demographically, the Sport bike audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sport bike fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sport bike profile in United States.

Audience size
15.2M
in United States
Gender
20.3%♀
79.7% male
Age
36.7
average years
Country rank
#2295
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sport bike fans

20.3% are female, 79.7% are male, average age 36.7.

Fig. 02

Gender split

20.3%
Female
79.7%
Male
Demographic split for Sport bike audience in United States
MetricValue
Female20.3%
Male79.7%
Average age36.7
Estimated audience size15,222,462
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Sport bike audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Sport bike audience comes from United States.

Worldwide audience distribution share by country for Sport bike
CountryShare
United States15.7%
Italy7.3%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sport bike audience in United States is strongest.

Fig. 05

Top regions by affinity

Sport bike fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~300K1.57×
02South Dakota~50K1.41×
03Idaho~100K1.38×
04Indiana~400K1.35×
05Utah~200K1.33×
06Kansas~200K1.33×
07Wyoming~30K1.30×
08Arkansas~200K1.28×
09West Virginia~90K1.27×
10Iowa~200K1.26×
11Kentucky~200K1.24×
12North Dakota~40K1.24×
13Missouri~300K1.22×
14Nebraska~90K1.19×
15New Mexico~90K1.18×
16Ohio~500K1.15×
17New Hampshire~70K1.09×
18Montana~50K1.09×
19Tennessee~300K1.06×
20Alabama~200K1.05×
21Wisconsin~200K1.04×
22Texas~1.5M1.03×
23Colorado~200K0.98×
24Arizona~300K0.96×
25South Carolina~200K0.96×
26Mississippi~100K0.96×
27Alaska~30K0.96×
28North Carolina~400K0.95×
29Minnesota~200K0.95×
30Michigan~400K0.94×
31Maine~50K0.94×
32Louisiana~200K0.92×
33Pennsylvania~500K0.90×
34Illinois~400K0.89×
35Georgia~400K0.89×
36Hawaii~60K0.87×
37Nevada~100K0.86×
38Florida~900K0.83×
39Virginia~300K0.83×
40Washington~300K0.82×
41Oregon~100K0.81×
42Delaware~30K0.81×
43Rhode Island~40K0.74×
44Connecticut~100K0.72×
45California~1M0.71×
46Maryland~200K0.67×
47Massachusetts~200K0.64×
48Washington, District of Columbia~30K0.61×
49New York~500K0.56×
50New Jersey~200K0.55×
Fig. 06

Affinity by region

Affinity by region — Sport bike, United States
0.55×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sport bike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sport bike audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility23.13×
02Cruiser (motorcycle)Cars & Mobility15.86×
03SupermotoCars & Mobility15.25×
04Touring motorcycleCars & Mobility14.97×
05Motorcycle accessoriesCars & Mobility14.74×
06DucatiCars & Mobility11.40×
07Custom motorcycleCars & Mobility10.36×
08Triumph Motorcycles LtdCars & Mobility9.72×
09SuzukiCars & Mobility8.42×
10Lewis HamiltonSports8.18×
11Chopper (motorcycle)Cars & Mobility8.14×
12CarcareCars & Mobility6.75×
13MotoGPSports6.55×
14Antique carCars & Mobility6.43×
15Auto showCars & Mobility6.20×
16Jeep WranglerCars & Mobility6.00×
17Family carCars & Mobility5.94×
18Extreme sportSports5.16×
19MotorcyclesCars & Mobility4.03×
20AutoZoneCars & Mobility2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sport bike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sport bike audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.27×
PatriotismCONSERVATISM2.10×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sport bike audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.70×
CreativityOPEN0.71×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sport bike have in United States?

Sport bike has an estimated audience of 15,222,462 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sport bike fans?

20.3% of Sport bike fans are female, 79.7% are male, with an average age of 36.7 years.

03

Which brands do Sport bike fans like most?

Sport bike fans show strongest brand affinity for Motorcycle helmet (23.13×), Motorcycle accessories (14.74×), and Touring motorcycle (14.97×) over the country average.

04

Where do Sport bike fans live in United States?

Sport bike fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Sport bike fans also like?

Beyond Sport bike itself, the audience over-indexes on Motorcycle accessories (14.74×), Touring motorcycle (14.97×), Cruiser (motorcycle) (15.86×), and Custom motorcycle (10.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Sport bike audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sport bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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