Rascasse Audience Intelligence

Carcare Audience in United States

A data profile of the people who buy, follow and care about Carcare in United States — modelled from more than twelve digital signal sources. Carcare has an estimated audience of 9,766,393 people in United States.

#2328among Topic in United States#147in Cars & Mobility

The average Carcare fan in United States is 34.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Auto maintenance, Lewis Hamilton, Used Cars, with strongest over-indexing on Auto maintenance (33.6× the country average).

Demographically, the Carcare audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carcare fan in United States is more male, around 34.6 years old, with strong Family Orientation tendencies and a notable affinity for Auto maintenance.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carcare profile in United States.

Audience size
9.8M
in United States
Gender
20.2%♀
79.8% male
Age
34.6
average years
Country rank
#3662
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carcare fans

20.2% are female, 79.8% are male, average age 34.6.

Fig. 02

Gender split

20.2%
Female
79.8%
Male
Demographic split for Carcare audience in United States
MetricValue
Female20.2%
Male79.8%
Average age34.6
Estimated audience size9,766,393
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Carcare audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Carcare audience comes from United States.

Worldwide audience distribution share by country for Carcare
CountryShare
United States17.5%
Germany8.4%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carcare audience in United States is strongest.

Fig. 05

Top regions by affinity

Carcare fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~100K8.89×
02Mississippi~200K1.94×
03Tennessee~400K1.88×
04Louisiana~200K1.48×
05Illinois~500K1.40×
06Arkansas~100K1.26×
07Alabama~200K1.14×
08Oregon~100K1.11×
09South Carolina~200K1.04×
10Connecticut~100K1.03×
11Texas~800K0.98×
12Virginia~200K0.98×
13Oklahoma~100K0.97×
14Nebraska~50K0.97×
15Georgia~300K0.94×
16Utah~80K0.92×
17Delaware~20K0.92×
18North Carolina~300K0.91×
19Michigan~200K0.91×
20South Dakota~20K0.91×
21North Dakota~20K0.91×
22Alaska~20K0.90×
23Minnesota~100K0.89×
24Ohio~300K0.88×
25Indiana~200K0.88×
26West Virginia~40K0.86×
27Montana~20K0.86×
28Massachusetts~200K0.85×
29Arizona~200K0.84×
30Missouri~100K0.84×
31Rhode Island~30K0.84×
32Maryland~100K0.83×
33Kansas~60K0.83×
34Florida~500K0.82×
35Kentucky~100K0.82×
36New Mexico~40K0.82×
37Hawaii~30K0.82×
38New Hampshire~30K0.82×
39Maine~30K0.82×
40Idaho~40K0.81×
41Pennsylvania~300K0.80×
42Nevada~80K0.80×
43Washington, District of Columbia~20K0.80×
44Wisconsin~100K0.77×
45Colorado~100K0.75×
46New Jersey~200K0.73×
47Iowa~60K0.73×
48California~700K0.68×
49New York~400K0.66×
50Washington~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Carcare, United States
0.66×1.00×8.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carcare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carcare audience
#·InterestCategoryAffinity×
01BMW X5 (F15)Cars & Mobility34.00×
02Auto maintenanceCars & Mobility33.60×
03Michael SchumacherSports30.84×
04BMW 7 SeriesCars & Mobility24.00×
05Ford RangerCars & Mobility23.80×
06Lewis HamiltonSports22.79×
07Red Bull RacingSports20.00×
08Max VerstappenSports15.27×
09Performance carCars & Mobility13.70×
10Off-road racingCars & Mobility12.50×
11Family carCars & Mobility12.28×
12PolishingHome & Garden12.00×
13MachiningBusiness & Career9.84×
14Automobile repair shopCars & Mobility9.80×
15Used CarsCars & Mobility9.71×
16Hot rodCars & Mobility8.96×
17Fishing reelSports7.99×
18Hand toolHome & Garden7.20×
19BusCars & Mobility6.73×
20AutoZoneCars & Mobility5.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carcare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carcare audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.00×
Luxury OrientationPREMIUM2.64×
PatriotismCONSERVATISM2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carcare audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.74×
TraditionCONSERVATISM0.81×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carcare have in United States?

Carcare has an estimated audience of 9,766,393 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Carcare fans?

20.2% of Carcare fans are female, 79.8% are male, with an average age of 34.6 years.

03

Which brands do Carcare fans like most?

Carcare fans show strongest brand affinity for Auto maintenance (33.6×), Lewis Hamilton (22.79×), and Used Cars (9.71×) over the country average.

04

Where do Carcare fans live in United States?

Carcare fans in United States are most concentrated in Texas (reach ~800K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Carcare fans also like?

Beyond Carcare itself, the audience over-indexes on Lewis Hamilton (22.79×), Used Cars (9.71×), BMW X5 (F15) (34×), and Hand tool (7.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Carcare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carcare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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