Rascasse Audience Intelligence

Ford Ranger Audience in United States

A data profile of the people who buy, follow and care about Ford Ranger in United States — modelled from more than twelve digital signal sources. Ford Ranger has an estimated audience of 2,394,321 people in United States.

#79among Car type in United States#53among Car Model in United States#413in Cars & Mobility

The average Ford Ranger fan in United States is 35.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nissan Navara, Toyota Land Cruiser, Ford-Trucks, with strongest over-indexing on Nissan Navara (41.67× the country average).

Demographically, the Ford Ranger audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Ranger fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Nissan Navara.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Ranger profile in United States.

Audience size
2.4M
in United States
Gender
29.1%♀
70.9% male
Age
35.4
average years
Country rank
#12316
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Ranger fans

29.1% are female, 70.9% are male, average age 35.4.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Ford Ranger audience in United States
MetricValue
Female29.1%
Male70.9%
Average age35.4
Estimated audience size2,394,321
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Ford Ranger audience in United States
Age bracketShare%
16-1924%
20-2926%
30-3922%
40-4917%
50+10%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Ford Ranger audience comes from United States.

Worldwide audience distribution share by country for Ford Ranger
CountryShare
United States20.1%
Brazil8.4%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Ranger audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Ranger fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.33×
02Idaho~20K1.32×
03Alaska~7K1.30×
04Oklahoma~30K1.25×
05Utah~30K1.23×
06Arkansas~20K1.20×
07New Mexico~10K1.20×
08Arizona~60K1.18×
09Montana~8K1.17×
10Wyoming~4K1.17×
11Alabama~40K1.16×
12Texas~200K1.15×
13Nebraska~10K1.14×
14Kentucky~30K1.13×
15Missouri~40K1.12×
16Kansas~20K1.12×
17Tennessee~50K1.11×
18Oregon~30K1.11×
19Michigan~70K1.09×
20Colorado~40K1.08×
21Iowa~20K1.08×
22Maine~9K1.07×
23Vermont~5K1.07×
24Louisiana~30K1.06×
25North Dakota~5K1.05×
26Mississippi~20K1.04×
27South Dakota~6K1.03×
28Indiana~40K1.01×
29Washington~50K1.00×
30South Carolina~40K1.00×
31North Carolina~70K0.99×
32New Hampshire~9K0.96×
33Georgia~70K0.94×
34Florida~200K0.93×
35Ohio~70K0.93×
36Wisconsin~30K0.93×
37Minnesota~30K0.92×
38Pennsylvania~70K0.91×
39California~200K0.87×
40Hawaii~9K0.87×
41Virginia~50K0.85×
42Nevada~20K0.83×
43Illinois~60K0.81×
44Delaware~5K0.78×
45Connecticut~20K0.73×
46Rhode Island~6K0.72×
47Maryland~30K0.69×
48Massachusetts~30K0.68×
49New Jersey~40K0.63×
50New York~80K0.57×
Fig. 06

Affinity by region

Affinity by region — Ford Ranger, United States
0.57×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Ranger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Ranger audience
#·InterestCategoryAffinity×
01Nissan NavaraCars & Mobility41.67×
02Ford EverestCars & Mobility35.20×
03Ford-TrucksCars & Mobility28.57×
04Murdoch's Ranch & Home SupplyHome & Garden28.37×
054 Wheel PartsShopping23.77×
06Toyota FortunerCars & Mobility22.06×
07Australian rules footballSports21.28×
08Toyota Land CruiserCars & Mobility19.46×
09Ford GTCars & Mobility18.70×
10Chevy TrucksCars & Mobility16.91×
11Australian Football LeagueSports15.82×
12Honda CR-VCars & Mobility11.72×
13Toyota HiluxCars & Mobility10.69×
14Honda CivicCars & Mobility7.88×
15Four-wheel driveCars & Mobility6.23×
16All-terrain vehicleCars & Mobility4.65×
17AutotraderCars & Mobility4.58×
18InventionBusiness & Career4.09×
19Cars (film)Movies & TV3.84×
20Rugby leagueSports3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Ranger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Ranger audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Need for SecurityCONSERVATISM1.63×
DIY MentalityTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Ranger audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Convenience OrientationPREMIUM0.67×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Ranger have in United States?

Ford Ranger has an estimated audience of 2,394,321 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Ford Ranger fans?

29.1% of Ford Ranger fans are female, 70.9% are male, with an average age of 35.4 years.

03

Which brands do Ford Ranger fans like most?

Ford Ranger fans show strongest brand affinity for Nissan Navara (41.67×), Toyota Land Cruiser (19.46×), and Ford-Trucks (28.57×) over the country average.

04

Where do Ford Ranger fans live in United States?

Ford Ranger fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Ranger fans also like?

Beyond Ford Ranger itself, the audience over-indexes on Toyota Land Cruiser (19.46×), Ford-Trucks (28.57×), Honda CR-V (11.72×), and Australian rules football (21.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Ford Ranger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Ranger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →