Ford Ranger Audience in United States

Ford Ranger logo

Ford Ranger has an estimated audience of 2,410,016 people in United States. 29.1% are female, 70.9% are male, average age 35.4. Top regions: Texas, California, Florida. Top brand affinities: Toyota Land Cruiser, Nissan Navara, Ford-Trucks, Honda CR-V, Australian rules football.

The average Ford Ranger fan in United States is 35.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Toyota Land Cruiser, Nissan Navara, Ford-Trucks, with strongest over-indexing on Toyota Land Cruiser (19.46× the country average). Demographically, the Ford Ranger audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Ranger fans

Demographic split for Ford Ranger audience in United States
MetricValue
Female29.1%
Male70.9%
Average age35.4
Estimated audience size2,410,016

Audience persona

The typical Ford Ranger fan in United States is more male, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Toyota Land Cruiser.

Top regions in United States

Top regions ranked by reach for Ford Ranger in United States
RegionReachAffinity
Texas249,4481.2×
California243,4670.92×
Florida155,8850.96×
New York80,4660.6×
Pennsylvania75,3630.93×
North Carolina73,6631.02×
Georgia72,7180.98×
Ohio71,0510.96×
Michigan69,9901.11×
Illinois67,9420.85×
Arizona58,6871.19×
Tennessee54,8731.14×
Virginia51,6490.88×
Washington49,8551.03×
Indiana45,7311.04×
Missouri44,2891.14×
Colorado42,8081.13×
New Jersey39,3960.64×
Alabama38,6261.15×
South Carolina37,4071.03×
Wisconsin34,2260.94×
Kentucky34,2251.13×
Oklahoma34,0501.27×
Massachusetts33,3650.7×
Louisiana32,3731.04×
Minnesota32,3090.94×
Oregon31,4731.14×
Maryland28,5810.69×
Utah27,1261.26×
Arkansas23,4021.18×
Iowa21,1571.07×
Kansas20,9661.1×
Mississippi20,2581.02×
Nevada19,5900.84×
Connecticut17,6190.73×
Idaho15,8381.31×
West Virginia14,4381.29×
New Mexico14,1081.17×
Nebraska13,5521.12×
Hawaii8,9710.87×
New Hampshire8,9610.94×
Maine8,9351.03×
Montana7,6001.14×
Alaska6,0951.18×
South Dakota5,5020.99×
Rhode Island5,1550.67×
North Dakota4,8110.97×
Delaware4,8010.72×
Vermont4,3111.02×
Wyoming4,0281.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Ranger audience
BrandAffinityCategory
Toyota Land Cruiser19.46×Cars & Mobility
Nissan Navara41.67×Cars & Mobility
Ford-Trucks28.57×Cars & Mobility
Honda CR-V11.72×Cars & Mobility
Australian rules football21.28×Sports
Ford Everest35.2×Cars & Mobility
Toyota Fortuner22.06×Cars & Mobility
4 Wheel Parts23.77×Shopping
Murdoch's Ranch & Home Supply28.37×Home & Garden
Rugby league3.52×Sports
Four-wheel drive6.23×Cars & Mobility
All-terrain vehicle4.65×Cars & Mobility
Honda Civic7.88×Cars & Mobility
Cars (film)3.84×Movies & TV
Chevy Trucks16.91×Cars & Mobility
Invention4.09×Business & Career
Autotrader4.58×Cars & Mobility
Australian Football League15.82×Sports
Smittybilt40.89×Shopping
Toyota Hilux10.69×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Ranger audience
TraitClusterScore
Family OrientationCONSERVATISM6.72
PatriotismCONSERVATISM3.18
Luxury OrientationPREMIUM2.29
DIY MentalityTHRILL2.15
Sports ActivityPOWER1.6
Early Adopter MentalityPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Ford Ranger
CountryShare
United States20.3%
Brazil8.5%
Germany7.3%

See Ford Ranger audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Ranger have in United States?

Ford Ranger has an estimated audience of 2,410,016 people in United States, concentrated in Texas and California.

What is the gender split and age of Ford Ranger fans?

29.1% of Ford Ranger fans are female, 70.9% are male, with an average age of 35.4 years.

Which brands do Ford Ranger fans like most?

Ford Ranger fans show strongest brand affinity for Toyota Land Cruiser (19.46×), Nissan Navara (41.67×), and Ford-Trucks (28.57×) over the country average.

Where do Ford Ranger fans live in United States?

Ford Ranger fans in United States are most concentrated in Texas (reach 249,448), California (reach 243,467), and Florida (reach 155,885). These three regions account for the largest share of the active audience.

What other brands do Ford Ranger fans also like?

Beyond Ford Ranger itself, the audience over-indexes on Nissan Navara (41.67×), Ford-Trucks (28.57×), Honda CR-V (11.72×), and Australian rules football (21.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Ranger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.