Rascasse Audience Intelligence

Chevy Trucks Target Market in United States

A data profile of the people who buy, follow and care about Chevy Trucks in United States — modelled from more than twelve digital signal sources. Chevy Trucks has an estimated audience of 1,581,345 people in United States.

#1766among Brand in United States#564in Cars & Mobility

The average Chevy Trucks fan in United States is 31.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lifted Trucks, Diesel Trucks, Ford-Trucks, with strongest over-indexing on Lifted Trucks (67.64× the country average).

Demographically, the Chevy Trucks audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chevy Trucks fan in United States is more male, around 31.8 years old, with strong Spirituality tendencies and a notable affinity for Lifted Trucks.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chevy Trucks profile in United States.

Audience size
1.6M
in United States
Gender
19.1%♀
80.9% male
Age
31.8
average years
Country rank
#17068
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chevy Trucks

19.1% are female, 80.9% are male, average age 31.8.

Fig. 02

Gender split

19.1%
Female
80.9%
Male
Demographic split for Chevy Trucks audience in United States
MetricValue
Female19.1%
Male80.9%
Average age31.8
Estimated audience size1,581,345
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Chevy Trucks audience in United States
Age bracketShare%
16-1939%
20-2923%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

88.7%

of the worldwide Chevy Trucks audience comes from United States.

Worldwide audience distribution share by country for Chevy Trucks
CountryShare
United States88.7%
Canada6.3%
Australia2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chevy Trucks audience in United States is strongest.

Fig. 05

Top regions by affinity

Chevy Trucks customers by region in United States
#RegionReachAffinity×
01West Virginia~10K1.49×
02Oklahoma~20K1.40×
03Louisiana~30K1.33×
04Arkansas~20K1.31×
05Mississippi~20K1.28×
06New Mexico~10K1.28×
07Texas~200K1.27×
08Kentucky~20K1.27×
09Missouri~30K1.21×
10Indiana~30K1.19×
11Iowa~10K1.16×
12Kansas~10K1.16×
13Michigan~50K1.14×
14Nebraska~9K1.14×
15Tennessee~40K1.12×
16Alabama~20K1.12×
17Idaho~9K1.12×
18Wyoming~3K1.12×
19New Hampshire~7K1.11×
20Ohio~50K1.10×
21Alaska~4K1.10×
22Hawaii~7K1.08×
23Arizona~30K1.06×
24Montana~5K1.06×
25Maine~6K1.05×
26South Carolina~20K1.03×
27South Dakota~4K1.03×
28North Carolina~50K1.02×
29Wisconsin~20K1.02×
30North Dakota~3K1.01×
31Utah~10K0.96×
32Georgia~50K0.94×
33Vermont~3K0.94×
34California~200K0.91×
35Minnesota~20K0.88×
36Pennsylvania~50K0.87×
37Nevada~10K0.87×
38Oregon~20K0.84×
39Colorado~20K0.83×
40Florida~90K0.82×
41Illinois~40K0.82×
42Delaware~4K0.82×
43Washington~20K0.77×
44Virginia~30K0.76×
45Connecticut~10K0.69×
46Maryland~20K0.68×
47Rhode Island~3K0.65×
48Massachusetts~20K0.61×
49New York~50K0.56×
50New Jersey~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Chevy Trucks, United States
0.55×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chevy Trucks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chevy Trucks audience
#·InterestCategoryAffinity×
01Pure Diesel PowerShopping103.33×
02Dynamo DresdenSports90.35×
03Diesel TrucksCars & Mobility87.05×
04Diesel Power ProductsBusiness & Career82.61×
05Thoroughbred DieselShopping77.55×
06Lifted TrucksCars & Mobility67.64×
07Ford-TrucksCars & Mobility54.06×
08The Motorcycle Diaries (film)Movies & TV21.78×
09Multiple birthKids & Family13.89×
10Doctor of MedicineBusiness & Career12.89×
11RoseHome & Garden12.63×
12PopePolitics & Society12.46×
13SoldierPolitics & Society12.16×
14BuddhismHealth11.64×
15TruthPolitics & Society11.20×
16business ownerBusiness & Career11.06×
17JudaismPolitics & Society10.54×
18Contemporary Christian musicMusic & Radio9.93×
19OxygenHealth9.88×
20EarHealth9.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chevy Trucks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chevy Trucks audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE5.81×
ExtroversionTHRILL2.16×
Luxury OrientationPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chevy Trucks audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.50×
TraditionCONSERVATISM0.54×
Community OrientationOPEN0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chevy Trucks's target market in United States?

Chevy Trucks's target market in United States covers an estimated 1,581,345 people, concentrated in Texas and California.

02

What is the gender split and age of Chevy Trucks customers?

19.1% of the Chevy Trucks audience are female, 80.9% are male, with an average age of 31.8 years.

03

Which brands do Chevy Trucks fans like most?

Chevy Trucks fans show strongest brand affinity for Lifted Trucks (67.64×), Diesel Trucks (87.05×), and Ford-Trucks (54.06×) over the country average.

04

Where do Chevy Trucks fans live in United States?

Chevy Trucks fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Chevy Trucks fans also like?

Beyond Chevy Trucks itself, the audience over-indexes on Diesel Trucks (87.05×), Ford-Trucks (54.06×), Pure Diesel Power (103.33×), and Truth (11.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Chevy Trucks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevy Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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