Chevy Trucks Audience in United States

Chevy Trucks logo

Chevy Trucks has an estimated audience of 1,568,009 people in United States. 19.1% are female, 80.9% are male, average age 31.8. Top regions: Texas, California, Florida. Top brand affinities: Lifted Trucks, Diesel Trucks, Ford-Trucks, Pure Diesel Power, Truth.

The average Chevy Trucks fan in United States is 31.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lifted Trucks, Diesel Trucks, Ford-Trucks, with strongest over-indexing on Lifted Trucks (67.64× the country average). Demographically, the Chevy Trucks audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Chevy Trucks fans

Demographic split for Chevy Trucks audience in United States
MetricValue
Female19.1%
Male80.9%
Average age31.8
Estimated audience size1,568,009

Audience persona

The typical Chevy Trucks fan in United States is more male, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Lifted Trucks.

Top regions in United States

Top regions ranked by reach for Chevy Trucks in United States
RegionReachAffinity
Texas176,9681.31×
California170,0670.99×
Florida90,2660.85×
Ohio53,4961.11×
New York52,3610.6×
North Carolina49,7171.05×
Michigan49,2911.2×
Pennsylvania47,0090.89×
Georgia46,3650.96×
Illinois44,7280.86×
Tennessee36,6961.17×
Arizona35,6311.11×
Indiana33,9551.19×
Missouri32,5641.29×
Virginia29,1320.76×
Louisiana26,3451.3×
Washington25,7430.82×
South Carolina24,5531.04×
Wisconsin24,1611.02×
Kentucky24,0991.23×
New Jersey23,1880.58×
Oklahoma22,9801.32×
Alabama22,9681.05×
Colorado21,9290.89×
Minnesota19,6000.87×
Massachusetts19,2200.62×
Maryland18,9840.7×
Arkansas16,4871.28×
Mississippi15,5811.21×
Iowa15,3811.19×
Oregon15,2670.85×
Kansas14,8131.2×
Utah13,9390.99×
Nevada13,1740.87×
Connecticut10,4590.67×
West Virginia10,4171.43×
New Mexico10,1901.3×
Nebraska8,8281.12×
Idaho8,7491.11×
New Hampshire7,5211.22×
Hawaii6,8941.02×
Maine5,4740.97×
Montana4,5671.05×
South Dakota3,8111.05×
Alaska3,4891.04×
Delaware3,2730.76×
North Dakota2,9430.91×
Rhode Island2,8960.58×
Wyoming2,4421.05×
Vermont2,3720.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevy Trucks audience
BrandAffinityCategory
Lifted Trucks67.64×Cars & Mobility
Diesel Trucks87.05×Cars & Mobility
Ford-Trucks54.06×Cars & Mobility
Pure Diesel Power103.33×Shopping
Truth11.2×Politics & Society
Contemporary Christian music9.93×Music & Radio
Thoroughbred Diesel77.55×Shopping
Diesel Power Products82.61×Business & Career
Judaism10.54×Politics & Society
Buddhism11.64×Health
Ear9.25×Health
Doctor of Medicine12.89×Business & Career
Dynamo Dresden90.35×Sports
Multiple birth13.89×Kids & Family
Oxygen9.88×Health
Rose12.63×Home & Garden
business owner11.06×Business & Career
Pope12.46×Politics & Society
Soldier12.16×Politics & Society
Obstetrics14.19×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevy Trucks audience
TraitClusterScore
PatriotismCONSERVATISM2.17
Family OrientationCONSERVATISM2.02
LGBTQ+ IdentityOPEN1.37
Risk AppetiteTHRILL1.16
Need for SecurityCONSERVATISM1.12
DIY MentalityTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Chevy Trucks
CountryShare
United States88.6%
Canada6.3%
Australia2.7%

See Chevy Trucks audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Chevy Trucks have in United States?

Chevy Trucks has an estimated audience of 1,568,009 people in United States, concentrated in Texas and California.

What is the gender split and age of Chevy Trucks fans?

19.1% of Chevy Trucks fans are female, 80.9% are male, with an average age of 31.8 years.

Which brands do Chevy Trucks fans like most?

Chevy Trucks fans show strongest brand affinity for Lifted Trucks (67.64×), Diesel Trucks (87.05×), and Ford-Trucks (54.06×) over the country average.

Where do Chevy Trucks fans live in United States?

Chevy Trucks fans in United States are most concentrated in Texas (reach 176,968), California (reach 170,067), and Florida (reach 90,266). These three regions account for the largest share of the active audience.

What other brands do Chevy Trucks fans also like?

Beyond Chevy Trucks itself, the audience over-indexes on Diesel Trucks (87.05×), Ford-Trucks (54.06×), Pure Diesel Power (103.33×), and Truth (11.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevy Trucks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.