Diesel Power Products Audience in United States

Diesel Power Products has an estimated audience of 256,415 people in United States. 9.9% are female, 90.1% are male, average age 35.2. Top regions: Texas, California, Washington. Top brand affinities: Ford Ka, AutoZone, Discount Tire, Advance Auto Parts, Nissan Juke.

The average Diesel Power Products fan in United States is 35.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Washington. Top brand affinities include Ford Ka, AutoZone, Discount Tire, with strongest over-indexing on Ford Ka (192.12× the country average). Demographically, the Diesel Power Products audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Diesel Power Products fans

Demographic split for Diesel Power Products audience in United States
MetricValue
Female9.9%
Male90.1%
Average age35.2
Estimated audience size256,415

Audience persona

The typical Diesel Power Products fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Ford Ka.

Top regions in United States

Top regions ranked by reach for Diesel Power Products in United States
RegionReachAffinity
Texas17,9190.81×
California13,1870.47×
Washington11,6092.26×
Florida6,4110.37×
Arizona5,3411.02×
Oregon5,2371.78×
Colorado4,9691.23×
Tennessee4,9240.96×
Pennsylvania4,8890.57×
Ohio4,7410.6×
Idaho4,5473.54×
North Carolina4,5250.59×
Utah4,0471.76×
Michigan3,6670.55×
Missouri3,6070.87×
Georgia3,5430.45×
Indiana3,4720.74×
New York3,3090.23×
Illinois3,1680.37×
Wisconsin2,9750.77×
Virginia2,9640.47×
Oklahoma2,9491.04×
Kentucky2,7280.85×
Louisiana2,6170.79×
New Mexico2,6162.03×
Montana2,5843.63×
Alabama2,1830.61×
Nevada2,1750.88×
Minnesota2,1580.59×
Iowa1,9400.92×
South Carolina1,9050.49×
Kansas1,8420.91×
Arkansas1,7610.83×
New Jersey1,5610.24×
Wyoming1,5113.98×
Mississippi1,4800.7×
Maryland1,4230.32×
Nebraska1,3491.05×
Alaska1,3182.4×
West Virginia1,2011.01×
Massachusetts1,1370.22×
North Dakota1,0982.08×
South Dakota8741.48×
Hawaii8740.79×
Connecticut8260.32×
New Hampshire5500.54×
Maine5310.58×
Vermont2800.62×
Delaware2150.3×
Rhode Island1560.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diesel Power Products audience
BrandAffinityCategory
Ford Ka192.12×Cars & Mobility
AutoZone7.48×Cars & Mobility
Discount Tire9.78×Shopping
Advance Auto Parts9.89×Cars & Mobility
Nissan Juke46.8×Cars & Mobility
Hyundai i2089.4×Cars & Mobility
Diesel engine11.38×Cars & Mobility
O'Reilly Auto Parts7.97×Cars & Mobility
Lifted Trucks27.39×Cars & Mobility
Google Maps4.54×Internet & Social Media
Nissan Qashqai73.35×Cars & Mobility
Toyota Land Cruiser15.16×Cars & Mobility
Nissan Micra71.24×Cars & Mobility
Cummins19.76×Business & Career
Motorcycle accessories8.64×Cars & Mobility
Indeed.com4.06×Business & Career
Chevy Trucks23.82×Cars & Mobility
Automobile repair shop8.47×Cars & Mobility
Toyota Yaris23.4×Cars & Mobility
Mud bogging15.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diesel Power Products audience
TraitClusterScore
PatriotismCONSERVATISM2.27
Risk AppetiteTHRILL2.25
Need for SecurityCONSERVATISM1.84
Family OrientationCONSERVATISM1.58
DIY MentalityTHRILL1.53
IndividualismJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Diesel Power Products
CountryShare
United States93.7%
Canada4.5%
Mexico0.8%

See Diesel Power Products audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Diesel Power Products have in United States?

Diesel Power Products has an estimated audience of 256,415 people in United States, concentrated in Texas and California.

What is the gender split and age of Diesel Power Products fans?

9.9% of Diesel Power Products fans are female, 90.1% are male, with an average age of 35.2 years.

Which brands do Diesel Power Products fans like most?

Diesel Power Products fans show strongest brand affinity for Ford Ka (192.12×), AutoZone (7.48×), and Discount Tire (9.78×) over the country average.

Where do Diesel Power Products fans live in United States?

Diesel Power Products fans in United States are most concentrated in Texas (reach 17,919), California (reach 13,187), and Washington (reach 11,609). These three regions account for the largest share of the active audience.

What other brands do Diesel Power Products fans also like?

Beyond Diesel Power Products itself, the audience over-indexes on AutoZone (7.48×), Discount Tire (9.78×), Advance Auto Parts (9.89×), and Nissan Juke (46.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diesel Power Products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.