Nissan Juke Audience in United States

Nissan Juke logo

Nissan Juke has an estimated audience of 900,841 people in United States. 41.7% are female, 58.3% are male, average age 35.7. Top regions: Texas, California, Florida. Top brand affinities: Honda Fit, Toyota Yaris, Nissan X-Trail, Mitsubishi Mirage, Personal luxury car.

The average Nissan Juke fan in United States is 35.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Honda Fit, Toyota Yaris, Nissan X-Trail, with strongest over-indexing on Honda Fit (127.97× the country average). Demographically, the Nissan Juke audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan Juke fans

Demographic split for Nissan Juke audience in United States
MetricValue
Female41.7%
Male58.3%
Average age35.7
Estimated audience size900,841

Audience persona

The typical Nissan Juke fan in United States is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Honda Fit.

Top regions in United States

Top regions ranked by reach for Nissan Juke in United States
RegionReachAffinity
Texas90,4421.17×
California75,5190.76×
Florida58,6150.96×
New York38,6190.77×
Pennsylvania29,5030.97×
Illinois29,1510.97×
Georgia29,0021.05×
North Carolina27,7681.02×
Ohio26,6780.96×
Tennessee23,2351.29×
Virginia19,9560.91×
Michigan19,5530.83×
Washington18,9611.05×
Arizona18,1710.99×
Indiana18,0441.1×
New Jersey17,7740.78×
Missouri16,8621.16×
Colorado16,7421.18×
Massachusetts15,1450.85×
Oklahoma13,9911.4×
Alabama13,1911.05×
Louisiana13,0391.12×
Kentucky13,0121.15×
Minnesota12,4490.96×
South Carolina12,3460.91×
Maryland12,2320.79×
Wisconsin12,0760.89×
Arkansas10,0171.35×
Oregon9,7420.94×
Utah9,6841.2×
Mississippi8,6331.16×
Kansas8,5661.21×
Connecticut8,5390.95×
Nevada8,3880.96×
Iowa7,7421.04×
Idaho5,2421.16×
Nebraska5,1791.15×
West Virginia4,7851.14×
New Mexico4,4920.99×
New Hampshire3,3500.94×
Maine3,1790.99×
Hawaii3,1740.82×
Montana2,5341.01×
Rhode Island2,2990.8×
Washington, District of Columbia2,1270.79×
South Dakota1,9710.95×
Alaska1,9150.99×
North Dakota1,7860.96×
Delaware1,7410.7×
Wyoming1,3030.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan Juke audience
BrandAffinityCategory
Honda Fit127.97×Cars & Mobility
Toyota Yaris88×Cars & Mobility
Nissan X-Trail157.01×Cars & Mobility
Mitsubishi Mirage85.93×Cars & Mobility
Personal luxury car31.58×Cars & Mobility
Nissan Pathfinder61.48×Cars & Mobility
Jeep Cherokee61.08×Cars & Mobility
Ford EcoSport58.78×Cars & Mobility
Toyota HiAce114.78×Cars & Mobility
Nissan Tiida187.37×Cars & Mobility
Grover Cleveland65.55×Politics & Society
Continuously variable transmission88×Cars & Mobility
Nissan Almera158.33×Cars & Mobility
BMW Z490.38×Cars & Mobility
Nissan Micra126.26×Cars & Mobility
Mitsubishi Pajero71.5×Cars & Mobility
Mercedes-Benz GLA-Class47.16×Cars & Mobility
Kia Rio73.33×Cars & Mobility
Lexus GX42.43×Cars & Mobility
Nissan Note153.64×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan Juke audience
TraitClusterScore
Family OrientationCONSERVATISM4.79
Need for SecurityCONSERVATISM1.94
PatriotismCONSERVATISM1.38
Quality AwarenessPREMIUM1.3
Luxury OrientationPREMIUM1.27
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Nissan Juke
CountryShare
Italy10.3%
United Kingdom8.0%
United States7.9%

See Nissan Juke audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan Juke have in United States?

Nissan Juke has an estimated audience of 900,841 people in United States, concentrated in Texas and California.

What is the gender split and age of Nissan Juke fans?

41.7% of Nissan Juke fans are female, 58.3% are male, with an average age of 35.7 years.

Which brands do Nissan Juke fans like most?

Nissan Juke fans show strongest brand affinity for Honda Fit (127.97×), Toyota Yaris (88×), and Nissan X-Trail (157.01×) over the country average.

Where do Nissan Juke fans live in United States?

Nissan Juke fans in United States are most concentrated in Texas (reach 90,442), California (reach 75,519), and Florida (reach 58,615). These three regions account for the largest share of the active audience.

What other brands do Nissan Juke fans also like?

Beyond Nissan Juke itself, the audience over-indexes on Toyota Yaris (88×), Nissan X-Trail (157.01×), Mitsubishi Mirage (85.93×), and Personal luxury car (31.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Juke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.