Rascasse Audience Intelligence

Nissan Juke Audience in United States

A data profile of the people who buy, follow and care about Nissan Juke in United States — modelled from more than twelve digital signal sources. Nissan Juke has an estimated audience of 919,738 people in United States.

#187among Car type in United States#194among Car Model in United States#769in Cars & Mobility

The average Nissan Juke fan in United States is 35.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Honda Fit, Toyota Yaris, Nissan X-Trail, with strongest over-indexing on Honda Fit (127.97× the country average).

Demographically, the Nissan Juke audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan Juke fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Honda Fit.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Juke profile in United States.

Audience size
920K
in United States
Gender
41.7%♀
58.3% male
Age
35.7
average years
Country rank
#25035
Car Model in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Juke fans

41.7% are female, 58.3% are male, average age 35.7.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Nissan Juke audience in United States
MetricValue
Female41.7%
Male58.3%
Average age35.7
Estimated audience size919,738
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Nissan Juke audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Nissan Juke audience comes from United States.

Worldwide audience distribution share by country for Nissan Juke
CountryShare
Italy10.1%
United States8.0%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Juke audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan Juke fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.33×
02Arkansas~10K1.29×
03Tennessee~20K1.24×
04Utah~10K1.20×
05Nebraska~5K1.19×
06Mississippi~9K1.17×
07Idaho~5K1.17×
08West Virginia~5K1.17×
09Kansas~8K1.16×
10Missouri~20K1.15×
11Kentucky~10K1.12×
12Louisiana~10K1.11×
13Texas~80K1.10×
14Colorado~20K1.10×
15Indiana~20K1.09×
16Maine~3K1.06×
17Alabama~10K1.05×
18Iowa~8K1.05×
19Alaska~2K1.05×
20North Dakota~2K1.05×
21Washington~20K1.03×
22Montana~3K1.03×
23Georgia~30K1.02×
24North Carolina~30K1.01×
25New Hampshire~4K1.00×
26South Dakota~2K0.99×
27New Mexico~4K0.98×
28Ohio~30K0.97×
29Minnesota~10K0.97×
30Nevada~8K0.97×
31Arizona~20K0.96×
32Connecticut~9K0.96×
33Illinois~30K0.95×
34Florida~60K0.94×
35Pennsylvania~30K0.94×
36Oregon~10K0.94×
37Virginia~20K0.92×
38Wisconsin~10K0.90×
39South Carolina~10K0.89×
40Vermont~1K0.86×
41Massachusetts~20K0.85×
42Hawaii~3K0.85×
43Rhode Island~2K0.83×
44Delaware~2K0.83×
45Michigan~20K0.82×
46Maryland~10K0.79×
47Washington, District of Columbia~2K0.79×
48New Jersey~20K0.75×
49California~70K0.74×
50New York~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Nissan Juke, United States
0.74×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Juke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Juke audience
#·InterestCategoryAffinity×
01Nissan TiidaCars & Mobility187.37×
02Nissan AlmeraCars & Mobility158.33×
03Nissan X-TrailCars & Mobility157.01×
04Nissan NoteCars & Mobility153.64×
05Honda FitCars & Mobility127.97×
06Nissan MicraCars & Mobility126.26×
07Toyota HiAceCars & Mobility114.78×
08BMW Z4Cars & Mobility90.38×
09Toyota YarisCars & Mobility88.00×
10Continuously variable transmissionCars & Mobility88.00×
11Mitsubishi MirageCars & Mobility85.93×
12Kia RioCars & Mobility73.33×
13Mitsubishi PajeroCars & Mobility71.50×
14Grover ClevelandPolitics & Society65.55×
15Nissan PathfinderCars & Mobility61.48×
16Jeep CherokeeCars & Mobility61.08×
17Ford EcoSportCars & Mobility58.78×
18Mercedes-Benz GLA-ClassCars & Mobility47.16×
19Lexus GXCars & Mobility42.43×
20Personal luxury carCars & Mobility31.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Juke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Juke audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.84×
Risk AppetiteTHRILL3.50×
Price SensitivityPREMIUM3.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Juke audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
TraditionCONSERVATISM0.68×
CreativityOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Juke have in United States?

Nissan Juke has an estimated audience of 919,738 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Nissan Juke fans?

41.7% of Nissan Juke fans are female, 58.3% are male, with an average age of 35.7 years.

03

Which brands do Nissan Juke fans like most?

Nissan Juke fans show strongest brand affinity for Honda Fit (127.97×), Toyota Yaris (88×), and Nissan X-Trail (157.01×) over the country average.

04

Where do Nissan Juke fans live in United States?

Nissan Juke fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Juke fans also like?

Beyond Nissan Juke itself, the audience over-indexes on Toyota Yaris (88×), Nissan X-Trail (157.01×), Mitsubishi Mirage (85.93×), and Personal luxury car (31.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan Juke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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