Nissan Juke Audience in Germany
Nissan Juke has an estimated audience of 595,975 people in Germany. 33.1% are female, 66.9% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Esso, Honda HR-V, Honda CR-V, Suzuki Jimny.
The average Nissan Juke fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Esso, Honda HR-V, with strongest over-indexing on Peugeot 408 (84.1× the country average). Demographically, the Nissan Juke audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Nissan Juke fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 42.4 |
| Estimated audience size | 595,975 |
Audience persona
The typical Nissan Juke fan in Germany is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,285 | 1.37× |
| Bayern | 106,724 | 1.11× |
| Baden-Württemberg | 93,286 | 1.15× |
| Niedersachsen | 60,087 | 1.04× |
| Hessen | 55,522 | 1.22× |
| Rheinland-Pfalz | 30,639 | 1.03× |
| Berlin | 25,045 | 0.94× |
| Sachsen | 24,415 | 0.84× |
| Schleswig-Holstein | 20,827 | 0.97× |
| Brandenburg | 15,935 | 0.86× |
| Hamburg | 15,268 | 1.13× |
| Sachsen-Anhalt | 12,799 | 0.83× |
| Thüringen | 12,230 | 0.81× |
| Mecklenburg-Vorpommern | 10,130 | 0.89× |
| Saarland | 7,575 | 1.04× |
| Bremen | 3,982 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 84.1× | Cars & Mobility |
| Esso | 20× | Cars & Mobility |
| Honda HR-V | 43.49× | Cars & Mobility |
| Honda CR-V | 25.65× | Cars & Mobility |
| Suzuki Jimny | 23.73× | Cars & Mobility |
| Opel Mokka | 15.56× | Cars & Mobility |
| Toyota Land Cruiser | 14.63× | Cars & Mobility |
| Daihatsu Terios | 55.23× | Cars & Mobility |
| Ford EcoSport | 23.96× | Cars & Mobility |
| Lada Niva | 25.62× | Cars & Mobility |
| Chevrolet Suburban | 45.34× | Cars & Mobility |
| Vehicle inspection | 15.9× | Cars & Mobility |
| Škoda Yeti | 25.45× | Cars & Mobility |
| Tagesschau | 2.54× | Movies & TV |
| Peugeot 205 | 20× | Cars & Mobility |
| Nissan Qashqai | 9.02× | Cars & Mobility |
| Chevrolet Equinox | 52.04× | Cars & Mobility |
| Mitsubishi Triton | 20× | Cars & Mobility |
| AutoScout24 | 2.67× | Cars & Mobility |
| Dacia Duster | 7.73× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.5 |
| Luxury Orientation | PREMIUM | 1.35 |
| Patriotism | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.32 |
| Price Sensitivity | PREMIUM | 1.27 |
| Family Orientation | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.3% |
| United Kingdom | 8.0% |
| United States | 7.9% |
See Nissan Juke audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Nissan Juke have in Germany?
Nissan Juke has an estimated audience of 595,975 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nissan Juke fans?
33.1% of Nissan Juke fans are female, 66.9% are male, with an average age of 42.4 years.
Which brands do Nissan Juke fans like most?
Nissan Juke fans show strongest brand affinity for Peugeot 408 (84.1×), Esso (20×), and Honda HR-V (43.49×) over the country average.
Where do Nissan Juke fans live in Germany?
Nissan Juke fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,285), Bayern (reach 106,724), and Baden-Württemberg (reach 93,286). These three regions account for the largest share of the active audience.
What other brands do Nissan Juke fans also like?
Beyond Nissan Juke itself, the audience over-indexes on Esso (20×), Honda HR-V (43.49×), Honda CR-V (25.65×), and Suzuki Jimny (23.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nissan Juke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.