Ford EcoSport Audience in Germany
Ford EcoSport has an estimated audience of 413,161 people in Germany. 43.6% are female, 56.4% are male, average age 30.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hyundai i30, Nissan Skyline, Ford Explorer, Carcare, Borussia Dortmund.
The average Ford EcoSport fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hyundai i30, Nissan Skyline, Ford Explorer, with strongest over-indexing on Hyundai i30 (13.92× the country average). Demographically, the Ford EcoSport audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford EcoSport fans
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 30.2 |
| Estimated audience size | 413,161 |
Audience persona
The typical Ford EcoSport fan in Germany is more male, around 30.2 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai i30.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,295 | 1.31× |
| Bayern | 66,244 | 1× |
| Baden-Württemberg | 54,509 | 0.97× |
| Niedersachsen | 41,194 | 1.03× |
| Hessen | 31,022 | 0.99× |
| Rheinland-Pfalz | 24,133 | 1.17× |
| Sachsen | 17,261 | 0.85× |
| Schleswig-Holstein | 15,132 | 1.02× |
| Berlin | 12,626 | 0.68× |
| Brandenburg | 12,241 | 0.96× |
| Sachsen-Anhalt | 10,796 | 1.01× |
| Thüringen | 10,097 | 0.96× |
| Hamburg | 7,993 | 0.86× |
| Saarland | 7,967 | 1.57× |
| Mecklenburg-Vorpommern | 7,705 | 0.98× |
| Bremen | 2,361 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hyundai i30 | 13.92× | Cars & Mobility |
| Nissan Skyline | 17.75× | Cars & Mobility |
| Ford Explorer | 13.96× | Cars & Mobility |
| Carcare | 5× | Cars & Mobility |
| Borussia Dortmund | 1.51× | Sports |
| Nissan X-Trail | 14.27× | Cars & Mobility |
| Toyota Supra | 11.43× | Cars & Mobility |
| Vintage car | 5.38× | Cars & Mobility |
| Volkswagen Tiguan | 5.85× | Cars & Mobility |
| FC Bayern Munich | 1.76× | Sports |
| Auto maintenance | 3.82× | Cars & Mobility |
| Subaru | 6.63× | Cars & Mobility |
| BlaBlaCar | 6.44× | Cars & Mobility |
| Dodge Challenger | 9.78× | Cars & Mobility |
| Ford Mustang | 5.96× | Cars & Mobility |
| Bundesliga | 1.52× | Sports |
| Mercedes-Benz GLA-Class | 7.85× | Cars & Mobility |
| Dodge Charger | 9.13× | Cars & Mobility |
| Subaru Impreza | 13.24× | Cars & Mobility |
| Mitsubishi Lancer | 18.14× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.47 |
| Patriotism | CONSERVATISM | 1.39 |
| Luxury Orientation | PREMIUM | 1.33 |
| Risk Appetite | THRILL | 1.26 |
| Career Orientation | POWER | 1.21 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 16.2% |
| United States | 14.1% |
| Italy | 7.6% |
See Ford EcoSport audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford EcoSport have in Germany?
Ford EcoSport has an estimated audience of 413,161 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford EcoSport fans?
43.6% of Ford EcoSport fans are female, 56.4% are male, with an average age of 30.2 years.
Which brands do Ford EcoSport fans like most?
Ford EcoSport fans show strongest brand affinity for Hyundai i30 (13.92×), Nissan Skyline (17.75×), and Ford Explorer (13.96×) over the country average.
Where do Ford EcoSport fans live in Germany?
Ford EcoSport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,295), Bayern (reach 66,244), and Baden-Württemberg (reach 54,509). These three regions account for the largest share of the active audience.
What other brands do Ford EcoSport fans also like?
Beyond Ford EcoSport itself, the audience over-indexes on Nissan Skyline (17.75×), Ford Explorer (13.96×), Carcare (5×), and Borussia Dortmund (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford EcoSport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.