Ford EcoSport Audience in Germany
A data profile of the people who buy, follow and care about Ford EcoSport in Germany — modelled from more than twelve digital signal sources. Ford EcoSport has an estimated audience of 410,510 people in Germany.
The average Ford EcoSport fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Hyundai i30, Ford Explorer, Nissan Skyline, with strongest over-indexing on Hyundai i30 (13.92× the country average).
Demographically, the Ford EcoSport audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ford EcoSport fan in Germany is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hyundai i30.
At a glance
The key figures that characterise the Ford EcoSport profile in Germany.
Search interest · 12-month trend
Demographics of Ford EcoSport fans
43.6% are female, 56.4% are male, average age 30.2.
Gender split
| Metric | Value |
|---|---|
| Female | 43.6% |
| Male | 56.4% |
| Average age | 30.2 |
| Estimated audience size | 410,510 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 16% | |
| 30-39 | 13% | |
| 40-49 | 13% | |
| 50+ | 8% |
Worldwide distribution
of the worldwide Ford EcoSport audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 16.1% |
| United States | 14.1% |
| Italy | 7.5% |
Geography
Where the Ford EcoSport audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~8K | 1.57× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.27× | |
| 03 | Rheinland-Pfalz | ~20K | 1.15× | |
| 04 | Sachsen-Anhalt | ~10K | 1.06× | |
| 05 | Schleswig-Holstein | ~20K | 1.05× | |
| 06 | Niedersachsen | ~40K | 1.02× | |
| 07 | Mecklenburg-Vorpommern | ~8K | 1.02× | |
| 08 | Thüringen | ~10K | 1.00× | |
| 09 | Hessen | ~30K | 0.97× | |
| 10 | Brandenburg | ~10K | 0.96× | |
| 11 | Bayern | ~60K | 0.95× | |
| 12 | Baden-Württemberg | ~50K | 0.93× | |
| 13 | Sachsen | ~20K | 0.86× | |
| 14 | Hamburg | ~8K | 0.84× | |
| 15 | Bremen | ~3K | 0.75× | |
| 16 | Berlin | ~10K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ford EcoSport audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mitsubishi Lancer | Cars & Mobility | 18.14× | ||
| 02 | Nissan Skyline | Cars & Mobility | 17.75× | ||
| 03 | Nissan X-Trail | Cars & Mobility | 14.27× | ||
| 04 | Ford Explorer | Cars & Mobility | 13.96× | ||
| 05 | Hyundai i30 | Cars & Mobility | 13.92× | ||
| 06 | Subaru Impreza | Cars & Mobility | 13.24× | ||
| 07 | Toyota Supra | Cars & Mobility | 11.43× | ||
| 08 | Dodge Challenger | Cars & Mobility | 9.78× | ||
| 09 | Mercedes-Benz GLA-Class | Cars & Mobility | 7.85× | ||
| 10 | Subaru | Cars & Mobility | 6.63× | ||
| 11 | BlaBlaCar | Cars & Mobility | 6.44× | ||
| 12 | Ford Mustang | Cars & Mobility | 5.96× | ||
| 13 | Volkswagen Tiguan | Cars & Mobility | 5.85× | ||
| 14 | Vintage car | Cars & Mobility | 5.38× | ||
| 15 | Carcare | Cars & Mobility | 5.00× | ||
| 16 | Auto maintenance | Cars & Mobility | 3.82× | ||
| 17 | FC Bayern Munich | Sports | 1.76× | ||
| 18 | Bundesliga | Sports | 1.52× | ||
| 19 | FIFA World Cup | Sports | 1.51× | ||
| 20 | Borussia Dortmund | Sports | 1.51× |
Personality of the Ford EcoSport audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.25× | |
| Luxury Orientation | PREMIUM | 1.21× | |
| Price Sensitivity | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.38× | |
| Indulgence | JOY | 0.47× | |
| Extroversion | THRILL | 0.55× |
Frequently asked questions
How many fans does Ford EcoSport have in Germany?
Ford EcoSport has an estimated audience of 410,510 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford EcoSport fans?
43.6% of Ford EcoSport fans are female, 56.4% are male, with an average age of 30.2 years.
Which brands do Ford EcoSport fans like most?
Ford EcoSport fans show strongest brand affinity for Hyundai i30 (13.92×), Ford Explorer (13.96×), and Nissan Skyline (17.75×) over the country average.
Where do Ford EcoSport fans live in Germany?
Ford EcoSport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Ford EcoSport fans also like?
Beyond Ford EcoSport itself, the audience over-indexes on Ford Explorer (13.96×), Nissan Skyline (17.75×), Carcare (5×), and FC Bayern Munich (1.76×) compared to the Germany average.
Explore more audiences
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See Ford EcoSport audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford EcoSport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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