Toyota Supra Audience in Germany
Toyota Supra has an estimated audience of 672,410 people in Germany. 18.5% are female, 81.5% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Drag racing, Driving, Superman, Auto maintenance, TikTok.
The average Toyota Supra fan in Germany is 29.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Drag racing, Driving, Superman, with strongest over-indexing on Drag racing (9.05× the country average). Demographically, the Toyota Supra audience skews more male with an average age of 29.0, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota Supra fans
| Metric | Value |
|---|---|
| Female | 18.5% |
| Male | 81.5% |
| Average age | 29.0 |
| Estimated audience size | 672,410 |
Audience persona
The typical Toyota Supra fan in Germany is more male, around 29.0 years old, with strong DIY Mentality tendencies and a notable affinity for Drag racing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,292 | 1.13× |
| Bayern | 138,016 | 1.28× |
| Baden-Württemberg | 112,195 | 1.22× |
| Niedersachsen | 66,504 | 1.02× |
| Hessen | 58,774 | 1.15× |
| Rheinland-Pfalz | 37,168 | 1.1× |
| Sachsen | 36,344 | 1.1× |
| Berlin | 25,695 | 0.85× |
| Schleswig-Holstein | 20,826 | 0.86× |
| Brandenburg | 17,529 | 0.84× |
| Hamburg | 15,597 | 1.03× |
| Sachsen-Anhalt | 15,540 | 0.89× |
| Thüringen | 14,743 | 0.86× |
| Mecklenburg-Vorpommern | 10,962 | 0.85× |
| Saarland | 8,128 | 0.98× |
| Bremen | 4,741 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drag racing | 9.05× | Cars & Mobility |
| Driving | 5.62× | Cars & Mobility |
| Superman | 4.37× | Movies & TV |
| Auto maintenance | 5.99× | Cars & Mobility |
| TikTok | 2.61× | Internet & Social Media |
| Extreme sport | 5.42× | Sports |
| Carcare | 5.79× | Cars & Mobility |
| Otaku | 7.04× | Literature |
| Aftermarket (automotive) | 11.74× | Cars & Mobility |
| Max Verstappen | 7.72× | Sports |
| Vintage car | 6.99× | Cars & Mobility |
| Snapchat | 5.64× | Internet & Social Media |
| Will Ferrell | 18.98× | Movies & TV |
| All-terrain vehicle | 6.12× | Cars & Mobility |
| Auto show | 9.37× | Cars & Mobility |
| Motorcycle accessories | 5.97× | Cars & Mobility |
| Nissan GT-R | 13.02× | Cars & Mobility |
| Car wash | 6.42× | Cars & Mobility |
| Lewis Hamilton | 7.74× | Sports |
| Nissan Skyline | 17.19× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.39 |
| Luxury Orientation | PREMIUM | 1.2 |
| Risk Appetite | THRILL | 1.19 |
| Career Orientation | POWER | 1.11 |
| Early Adopter Mentality | POWER | 1.07 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| Germany | 4.9% |
| United Kingdom | 4.1% |
See Toyota Supra audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota Supra have in Germany?
Toyota Supra has an estimated audience of 672,410 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota Supra fans?
18.5% of Toyota Supra fans are female, 81.5% are male, with an average age of 29.0 years.
Which brands do Toyota Supra fans like most?
Toyota Supra fans show strongest brand affinity for Drag racing (9.05×), Driving (5.62×), and Superman (4.37×) over the country average.
Where do Toyota Supra fans live in Germany?
Toyota Supra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,292), Bayern (reach 138,016), and Baden-Württemberg (reach 112,195). These three regions account for the largest share of the active audience.
What other brands do Toyota Supra fans also like?
Beyond Toyota Supra itself, the audience over-indexes on Driving (5.62×), Superman (4.37×), Auto maintenance (5.99×), and TikTok (2.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota Supra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.