Rascasse Audience Intelligence

Toyota Supra Audience in Germany

A data profile of the people who buy, follow and care about Toyota Supra in Germany — modelled from more than twelve digital signal sources. Toyota Supra has an estimated audience of 657,581 people in Germany.

#139among Car type in Germany#118among Car Model in Germany#431in Cars & Mobility

The average Toyota Supra fan in Germany is 29.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Drag racing, Driving, Auto maintenance, with strongest over-indexing on Drag racing (9.05× the country average).

Demographically, the Toyota Supra audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toyota Supra fan in Germany is more male, around 29.0 years old, with strong Risk Appetite tendencies and a notable affinity for Drag racing.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Supra profile in Germany.

Audience size
658K
in Germany
Gender
18.5%♀
81.5% male
Age
29.0
average years
Country rank
#9319
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Supra fans

18.5% are female, 81.5% are male, average age 29.0.

Fig. 02

Gender split

18.5%
Female
81.5%
Male
Demographic split for Toyota Supra audience in Germany
MetricValue
Female18.5%
Male81.5%
Average age29.0
Estimated audience size657,581
Fig. 03

Age distribution

Ø 29.0
average years
Age distribution of the Toyota Supra audience in Germany
Age bracketShare%
16-1950%
20-2921%
30-3913%
40-4910%
50+6%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Toyota Supra audience comes from Germany.

Worldwide audience distribution share by country for Toyota Supra
CountryShare
United States31.5%
Germany4.8%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Supra audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toyota Supra fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.24×
02Baden-Württemberg~100K1.17×
03Hessen~60K1.15×
04Nordrhein-Westfalen~200K1.13×
05Rheinland-Pfalz~40K1.12×
06Sachsen~40K1.08×
07Saarland~9K1.04×
08Niedersachsen~70K1.01×
09Hamburg~20K0.99×
10Thüringen~20K0.92×
11Sachsen-Anhalt~20K0.91×
12Mecklenburg-Vorpommern~10K0.88×
13Brandenburg~20K0.87×
14Schleswig-Holstein~20K0.86×
15Bremen~5K0.86×
16Berlin~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Toyota Supra, Germany
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Supra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Supra audience
#·InterestCategoryAffinity×
01Will FerrellMovies & TV18.98×
02Nissan GT-RCars & Mobility13.02×
03Aftermarket (automotive)Cars & Mobility11.74×
04Auto showCars & Mobility9.37×
05Drag racingCars & Mobility9.05×
06Lewis HamiltonSports7.74×
07Max VerstappenSports7.72×
08OtakuLiterature7.04×
09Vintage carCars & Mobility6.99×
10Car washCars & Mobility6.42×
11All-terrain vehicleCars & Mobility6.12×
12Auto maintenanceCars & Mobility5.99×
13Motorcycle accessoriesCars & Mobility5.97×
14CarcareCars & Mobility5.79×
15SnapchatInternet & Social Media5.64×
16Backcountry skiingSports5.63×
17DrivingCars & Mobility5.62×
18Extreme sportSports5.42×
19SupermanMovies & TV4.37×
20TikTokInternet & Social Media2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Supra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Supra audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.70×
IndividualismJOY2.33×
Sports ActivityPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Supra audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.56×
Price SensitivityPREMIUM0.71×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Supra have in Germany?

Toyota Supra has an estimated audience of 657,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toyota Supra fans?

18.5% of Toyota Supra fans are female, 81.5% are male, with an average age of 29.0 years.

03

Which brands do Toyota Supra fans like most?

Toyota Supra fans show strongest brand affinity for Drag racing (9.05×), Driving (5.62×), and Auto maintenance (5.99×) over the country average.

04

Where do Toyota Supra fans live in Germany?

Toyota Supra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Supra fans also like?

Beyond Toyota Supra itself, the audience over-indexes on Driving (5.62×), Auto maintenance (5.99×), Superman (4.37×), and TikTok (2.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Toyota Supra audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toyota Supra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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