Rascasse Audience Intelligence

All-terrain vehicle Audience in Germany

A data profile of the people who buy, follow and care about All-terrain vehicle in Germany — modelled from more than twelve digital signal sources. All-terrain vehicle has an estimated audience of 3,608,276 people in Germany.

#13among Car type in Germany#1039among Topic in Germany#85in Cars & Mobility

The average All-terrain vehicle fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Harry Potter, Entertainment, with strongest over-indexing on FC Bayern Munich (2.2× the country average).

Demographically, the All-terrain vehicle audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical All-terrain vehicle fan in Germany is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for FC Bayern Munich.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the All-terrain vehicle profile in Germany.

Audience size
3.6M
in Germany
Gender
20.1%♀
79.9% male
Age
37.8
average years
Country rank
#1683
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of All-terrain vehicle fans

20.1% are female, 79.9% are male, average age 37.8.

Fig. 02

Gender split

20.1%
Female
79.9%
Male
Demographic split for All-terrain vehicle audience in Germany
MetricValue
Female20.1%
Male79.9%
Average age37.8
Estimated audience size3,608,276
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the All-terrain vehicle audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

4.7%

of the worldwide All-terrain vehicle audience comes from Germany.

Worldwide audience distribution share by country for All-terrain vehicle
CountryShare
United States28.4%
Germany4.7%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the All-terrain vehicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

All-terrain vehicle fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.07×
02Bayern~600K1.06×
03Hessen~300K1.05×
04Berlin~200K1.03×
05Saarland~50K1.03×
06Thüringen~90K1.00×
07Hamburg~80K0.99×
08Mecklenburg-Vorpommern~70K0.99×
09Schleswig-Holstein~100K0.98×
10Sachsen-Anhalt~90K0.98×
11Niedersachsen~300K0.97×
12Rheinland-Pfalz~200K0.97×
13Brandenburg~100K0.97×
14Baden-Württemberg~500K0.96×
15Sachsen~200K0.95×
16Nordrhein-Westfalen~700K0.87×
Fig. 06

Affinity by region

Affinity by region — All-terrain vehicle, Germany
0.87×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the All-terrain vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for All-terrain vehicle audience
#·InterestCategoryAffinity×
01Electronic musicMusic & Radio2.56×
02Harry PotterMovies & TV2.43×
03Real Madrid C.F.Sports2.40×
04FC Bayern MunichSports2.20×
05BundesligaSports2.11×
06SpotifyInternet & Social Media2.08×
07VehiclesCars & Mobility1.86×
08TikTokInternet & Social Media1.85×
09SportsSports1.83×
10Arts and musicArts & Culture1.75×
11EntertainmentMovies & TV1.74×
12ReadingLiterature1.72×
13PetsPets & Animals1.72×
14Consumer electronicsTechnology & Electronics1.60×
15MusicBusiness & Career1.59×
16FoodFood & Beverages1.55×
17MoviesMovies & TV1.52×
18Outdoor recreationSports1.52×
19Food and drinkFood & Beverages1.51×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the All-terrain vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by All-terrain vehicle audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.74×
Pet OwnershipJOY1.66×
Quality AwarenessPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by All-terrain vehicle audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.38×
ExtroversionTHRILL0.59×
Price SensitivityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does All-terrain vehicle have in Germany?

All-terrain vehicle has an estimated audience of 3,608,276 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of All-terrain vehicle fans?

20.1% of All-terrain vehicle fans are female, 79.9% are male, with an average age of 37.8 years.

03

Which brands do All-terrain vehicle fans like most?

All-terrain vehicle fans show strongest brand affinity for FC Bayern Munich (2.2×), Harry Potter (2.43×), and Entertainment (1.74×) over the country average.

04

Where do All-terrain vehicle fans live in Germany?

All-terrain vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do All-terrain vehicle fans also like?

Beyond All-terrain vehicle itself, the audience over-indexes on Harry Potter (2.43×), Entertainment (1.74×), Sports (1.83×), and Arts and music (1.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See All-terrain vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for All-terrain vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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