All-terrain vehicle Audience in Germany
All-terrain vehicle has an estimated audience of 3,608,276 people in Germany. 20.1% are female, 79.9% are male, average age 37.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Harry Potter, Entertainment, FC Bayern Munich, Sports, Arts and music.
The average All-terrain vehicle fan in Germany is 37.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Harry Potter, Entertainment, FC Bayern Munich, with strongest over-indexing on Harry Potter (2.43× the country average). Demographically, the All-terrain vehicle audience skews more male with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of All-terrain vehicle fans
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 37.8 |
| Estimated audience size | 3,608,276 |
Audience persona
The typical All-terrain vehicle fan in Germany is more male, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 653,741 | 1.13× |
| Nordrhein-Westfalen | 644,060 | 0.82× |
| Baden-Württemberg | 473,465 | 0.96× |
| Niedersachsen | 368,193 | 1.05× |
| Hessen | 333,742 | 1.21× |
| Rheinland-Pfalz | 200,925 | 1.11× |
| Berlin | 189,061 | 1.17× |
| Sachsen | 138,240 | 0.78× |
| Schleswig-Holstein | 104,051 | 0.8× |
| Brandenburg | 86,008 | 0.77× |
| Thüringen | 80,462 | 0.88× |
| Hamburg | 79,003 | 0.97× |
| Sachsen-Anhalt | 68,377 | 0.73× |
| Mecklenburg-Vorpommern | 60,138 | 0.87× |
| Saarland | 55,512 | 1.25× |
| Bremen | 46,096 | 1.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.43× | Movies & TV |
| Entertainment | 1.74× | Movies & TV |
| FC Bayern Munich | 2.2× | Sports |
| Sports | 1.83× | Sports |
| Arts and music | 1.75× | Arts & Culture |
| Electronic music | 2.56× | Music & Radio |
| Vehicles | 1.86× | Cars & Mobility |
| Bundesliga | 2.11× | Sports |
| Reading | 1.72× | Literature |
| Music | 1.59× | Business & Career |
| Food and drink | 1.51× | Food & Beverages |
| TikTok | 1.85× | Internet & Social Media |
| Business and industry | 1.51× | Business & Career |
| Food | 1.55× | Food & Beverages |
| Consumer electronics | 1.6× | Technology & Electronics |
| Pets | 1.72× | Pets & Animals |
| Spotify | 2.08× | Internet & Social Media |
| Real Madrid C.F. | 2.4× | Sports |
| Movies | 1.52× | Movies & TV |
| Outdoor recreation | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.48 |
| Patriotism | CONSERVATISM | 1.43 |
| Luxury Orientation | PREMIUM | 1.28 |
| Travelling | THRILL | 1.23 |
| Urban Lifestyle | OPEN | 1.16 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Germany | 4.7% |
| Italy | 4.2% |
See All-terrain vehicle audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does All-terrain vehicle have in Germany?
All-terrain vehicle has an estimated audience of 3,608,276 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of All-terrain vehicle fans?
20.1% of All-terrain vehicle fans are female, 79.9% are male, with an average age of 37.8 years.
Which brands do All-terrain vehicle fans like most?
All-terrain vehicle fans show strongest brand affinity for Harry Potter (2.43×), Entertainment (1.74×), and FC Bayern Munich (2.2×) over the country average.
Where do All-terrain vehicle fans live in Germany?
All-terrain vehicle fans in Germany are most concentrated in Bayern (reach 653,741), Nordrhein-Westfalen (reach 644,060), and Baden-Württemberg (reach 473,465). These three regions account for the largest share of the active audience.
What other brands do All-terrain vehicle fans also like?
Beyond All-terrain vehicle itself, the audience over-indexes on Entertainment (1.74×), FC Bayern Munich (2.2×), Sports (1.83×), and Arts and music (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for All-terrain vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.