A data profile of the people who buy, follow and care about All-terrain vehicle in United Kingdom — modelled from more than twelve digital signal sources. All-terrain vehicle has an estimated audience of 3,065,555 people in United Kingdom.
The average All-terrain vehicle fan in United Kingdom is 40.9 years old, more male, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
The key figures that characterise the All-terrain vehicle profile in United Kingdom.
17.7% are female, 82.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 17.7% |
| Male | 82.3% |
| Average age | 40.9 |
| Estimated audience size | 3,065,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide All-terrain vehicle audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.4% |
| Germany | 4.7% |
| Italy | 4.2% |
Where the All-terrain vehicle audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~400K | 2.51× | |
| 02 | Northern Ireland | ~200K | 2.29× | |
| 03 | Scotland | ~600K | 2.23× | |
| 04 | North East | ~90K | 0.73× | |
| 05 | East Midlands | ~200K | 0.71× | |
| 06 | South West | ~200K | 0.65× | |
| 07 | Yorkshire and the Humber | ~200K | 0.64× | |
| 08 | North West | ~200K | 0.61× | |
| 09 | East of England | ~200K | 0.61× | |
| 10 | West Midlands | ~80K | 0.59× | |
| 11 | South East | ~200K | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for All-terrain vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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