A data profile of the people who buy, follow and care about RVs in United Kingdom — modelled from more than twelve digital signal sources. RVs has an estimated audience of 7,322,859 people in United Kingdom.
The average RVs fan in United Kingdom is 45.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Motorhome, Mobile home, Refrigerator, with strongest over-indexing on Motorhome (6.03× the country average).
Demographically, the RVs audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical RVs fan in United Kingdom is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Motorhome.
The key figures that characterise the RVs profile in United Kingdom.
41.6% are female, 58.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 45.0 |
| Estimated audience size | 7,322,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide RVs audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 12.1% |
| Germany | 6.3% |
Where the RVs audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.30× | |
| 02 | Yorkshire and the Humber | ~700K | 1.27× | |
| 03 | Scotland | ~800K | 1.17× | |
| 04 | East of England | ~800K | 1.14× | |
| 05 | North East | ~300K | 1.10× | |
| 06 | Wales | ~400K | 1.05× | |
| 07 | South East | ~1M | 1.00× | |
| 08 | Northern Ireland | ~200K | 0.92× | |
| 09 | England | ~5.5M | 0.87× | |
| 10 | South West | ~500K | 0.86× | |
| 11 | East Midlands | ~400K | 0.85× | |
| 12 | North West | ~400K | 0.57× |
The strongest cross-interests of the RVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorhome | Cars & Mobility | 6.03× | ||
| 02 | Campervan | Cars & Mobility | 4.74× | ||
| 03 | Mobile home | Cars & Mobility | 4.32× | ||
| 04 | Forestry | Home & Garden | 2.91× | ||
| 05 | Esso | Cars & Mobility | 2.85× | ||
| 06 | Refrigerator | Home & Garden | 2.76× | ||
| 07 | Risk management | Business & Career | 2.43× | ||
| 08 | HVAC | Home & Garden | 2.27× | ||
| 09 | Hot tub | Home & Garden | 2.17× | ||
| 10 | Betfair | Games | 2.15× | ||
| 11 | SUVs | Cars & Mobility | 2.02× | ||
| 12 | Camping | Travel & Leisure | 1.90× | ||
| 13 | Autotrader | Cars & Mobility | 1.87× | ||
| 14 | Volunteering | Politics & Society | 1.85× | ||
| 15 | Wikipedia | Internet & Social Media | 1.77× | ||
| 16 | Cruises | Travel & Leisure | 1.67× | ||
| 17 | William Hill (bookmaker) | Games | 1.65× | ||
| 18 | Hobby | Home & Garden | 1.60× | ||
| 19 | Internet & Social Media | 1.60× | |||
| 20 | B&Q | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Need for Security | CONSERVATISM | 1.50× | |
| Risk Appetite | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.87× |
RVs has an estimated audience of 7,322,859 people in United Kingdom, concentrated in England and South East.
41.6% of RVs fans are female, 58.4% are male, with an average age of 45.0 years.
RVs fans show strongest brand affinity for Motorhome (6.03×), Mobile home (4.32×), and Refrigerator (2.76×) over the country average.
RVs fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Scotland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond RVs itself, the audience over-indexes on Mobile home (4.32×), Refrigerator (2.76×), Esso (2.85×), and Camping (1.9×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for RVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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